A Quick Guide to WordPress Page Builders (And 5 Top Options)

With over 455 million WordPress sites online, designing one that stands out can be a challenge. Manually creating pages with unique features requires a lot of time, and it’s hard to know which tools to use that can optimize the process. 

Fortunately, a WordPress page builder lets you create, customize, and edit your website on the front end, allowing you to see in real time what the final product will look like. Page builders are a great option for both beginners and expert website developers, due to their user-friendliness and vast customization options. 

In this article, we’ll explain what a page builder plugin is and discuss the benefits of using one. Then we will introduce five popular options. Let’s get to it!

An Introduction to WordPress Page Builders

When it comes to building a WordPress website, there are many different ways of adding  elements, copy, and media features. Using the default Block Editor can be practical in certain cases – it enables you to drag and drop modules and rearrange them to your liking. 

However, that work is all done on the back end of your website.This method doesn’t give you an accurate preview of what the end result will look like, which can mean spending more time on editing. Plus, the default editor’s customization options are limited, and creating anything complex can require a lot of formatting or coding knowledge.

WordPress Builder

With a WordPress page builder, all of that changes. This kind of tool can make the creation process easier for experienced developers, and eliminates the coding factor for beginners. A page builder provides visual editing components, drag-and-drop functionality, and ready-to-go modules (typically many more options than the Block Editor provides).

Instead of building a website from the back end, many page builders let you look at the final result as you go – your content is shown on the screen just as it will appear to your visitors. This reduces time spent going back and forth between the editor and the Preview page.  

With a WordPress page builder, you also have more customization options. This type of plugin typically allows for column and content repositioning, and enables you to change design features such as size and color. 

WordPress Page Builder

Every page builder is different, but many include additional features such as ready-made themes and templates, as well as responsive editing options. All in all, a page builder gives you the opportunity to create a tailor-made site with details that you can hand select according to your needs. 

5 Top Page Builders for WordPress Users

There are many page builders on the market. Your priorities will define which option will help you create your ideal website. To get you started, here are five of the top solutions.

1. Elementor


First up, Elementor is a page builder that lets you create a WordPress site quickly and easily. It features a fast interface, and a broad template library that you can browse in order to choose the perfect design for your site. 

With this tool, you can make live edits using features such as headline effects, animations, and shape dividers. The free version of Elementor is mobile-friendly, meaning that your finished product will adapt to tablets and smartphones. Plus, it comes with over 90 widgets and more than 300 templates that you can use to create just about any type of website, from a blog to a business site. 

For example, if you have an ecommerce store, you can fully customize and design your shop using the live editor. You can also choose a pre-made kit or template that will minimize time spent designing. Elementor’s interface isn’t the most user-friendly, however, and the learning curve can be a bit steep.

Key Features:

  • Responsive design
  • Optimized page speed and performance
  • Live editing capabilities

Pricing: There is a free version of Elementor, while premium plans start at $49 per year (which includes one website activation, premium support, and website kits).

2. Beaver Builder

Beaver Builder

Next on our list, Beaver Builder’s WordPress page builder is a powerful tool that provides full control over your design elements. The live front-end editing feature saves you time when making adjustments to your site. This plugin is also mobile-friendly, which means that your site will adapt to whatever device each visitor is using. 

Along with reusable templates, an open API, and an import/export feature, Beaver Builder is a versatile WooCommerce page builder. This makes it an ideal option if you own an ecommerce store. Its drag-and-drop modules include photos, text editors, galleries, separators, CTAs, pricing tables, and subscriber forms.

With Beaver Builder, you are able to save customized elements and page sections for reuse later on. The HTML module also makes it easy to add shortcodes and even custom code to your pages. However, it lacks a few more advanced customization options, and is a bit pricier than most of the alternatives.

Key Features: 

  • SEO optimization
  • Ready-made rows and landing pages
  • Global settings

Pricing: There is a free version of Beaver Builder, while the premium version starts at $99 per year and includes extra modules and templates, support, and usage on unlimited sites. 

3. Divi

Divi WordPress Page Builder

If you’re looking for something with lots of bells and whistles, Divi is a page builder that provides a wide array of features, including both a back- and front-end editor. This website building platform is a tool that lets you use pre-built modules to create your pages. 

Like all page builders, Divi comes with a drag-and-drop feature that enables you to place elements on your pages easily. It features more than 40 modules, including sliders, Calls to Action (CTAs), and galleries. Divi also offers 800 premade website layouts. These are separated into categories, including technology, business, beauty, and service websites. 

Divi lets you add multiple columns per page, and create long-form content for blogs and landing pages. The latter option makes it easy to tell your brand story using a vertical display of imagery and interactive elements.

While you don’t need any coding knowledge to use this tool, you can add your own custom CSS. However, it does lack a few key features, such as a popup builder. Its interface is also not particularly intuitive – just as with Elementor, this may not be the best option for newcomers. 

Key Features: 

  • Inline text editing
  • A collapse feature for consolidating your design
  • Custom CSS options

Pricing: Divi is developed by Elegant Themes, and is offered as part of an all-in-one package. The yearly access plan starts at $89 per year and includes premium support, unlimited website usage, and product updates. 

4. SeedProd


SeedProd is a page builder plugin that also lets you create themes without writing any code. It offers hundreds of ready-made layouts for landing, webinar registration, sales, and maintenance mode pages. SeedProd also prioritizes Search Engine Optimization (SEO), so your website can rank higher in search results. 

With this plugin, you can save time by reusing elements using its smart design system. You can also choose color schemes, save font combinations, and create custom blocks using this tool.  Elements include opt-in forms, social profiles, countdown timers, and contact forms. 

One of SeedProd’s more unique options is its custom domain mapping feature. This lets you create microsites within WordPress, so you can manage multiple landing pages from a single installation. However, when compared to other page builders, you’ll be somewhat limited in terms of blocks and elements.

Key Features: 

  • A mobile device preview
  • More than 80 blocks to display static and dynamic content
  • Undo and redo revision history 

Pricing: There is a free version of SeedProd, while premium plans start at $39.50 per year and include 50 pro templates, subscriber management, and access controls for one site. 

5. Visual Composer 

Visual Composer

Last but not least, Visual Composer lets you create a unique page layout with over 300 content design elements. This user-friendly editor helps you create custom website layouts, and features an easy-to-learn drag-and-drop builder. 

One thing that makes Visual Composer unique is its ability to edit all aspects of your WordPress pages, including headers, footers, logos, and sidebars. You have the option to change the appearance of any element on your page, and you can add flexible rows and columns for creating grid layouts.

Visual Composer is compatible with most WordPress themes, as well as Google Fonts and many popular plugins like Yoast SEO. This allows you to integrate new features and options into your site easily. However, its interface can be a bit on the slow side, which could mean longer editing times. 

Key Features: 

  • Expansive content library of elements, templates, add-ons, and blocks
  • Popup and theme builders
  • A row layout builder

Pricing: There is a free version of Visual Composer, while premium plans start at $49 per year and include stock images, premium support, and more than 200 templates. 


WordPress page builders enable you to create beautiful websites without coding knowledge or expensive web developers. Whether you run a blog, an online business, or anything in between, a page builder allows you to include customizable content while designing unique pages depending on your needs. 

Let’s recap our top five recommendations: 

  1. Elementor: A fast tool with lots of pre-built content.
  2. Divi: A full-featured solution with many different elements.
  3. Beaver Builder: A powerful builder with lots of customization options and time-saving features.
  4. SeedProd: A straightforward, user-friendly option.
  5. Visual Composer: A great choice for making design changes to your entire website.

Do you have any questions about how to build a WordPress site using a page builder? Let us know in the comments section below! 

Image credit: Antoni Shkraba.

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