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Digital marketing trends have become unavoidable and invaluable for marketers. An increasing number of customers are looking for marketing tools and tactics. WordPress powers more than 50% of websites on the internet, and a considerable percentage of people are marketers. Various marketing tools and WordPress plugins supercharge your marketing campaign and help you reach your targeted goals quickly.
WordPress plugins help to track keywords, enabling you to rank your site in the top position. Let’s quickly review digital marketing bases before joining the WordPress plugin list. It’s not about promoting or posting content on social media; the term is vaster than your imagination. There are hundreds of factors, including the following:
- Lead capture;
- Search engine optimization (SEO);
- Website visitor behavior observation;
- Optimizing registration form;
- Analytics;
- Data visualization.
The aspects of digital marketing don’t end here; there are many more. All digital marketing aspects help you protect your business reputation online. From individuals to every size of brand, WordPress users come from all walks of life. Marketing professionals love WordPress for numerous reasons: the CMS platform is SEO-friendly and flexible. However, there are multiple plugins, many of which marketers love to use.
What is a WordPress Plugin?
Plugins can easily use software containing features and functionality to add to the WordPress website. They can be new features or extended functionality to your WordPress websites. It is mainly written in PHP programming language and integrated seamlessly with WordPress.
There is a famous saying in the WordPress community that “there is a plugin for everything.” Plugins help users add recurring features without the need to know a single line of code. Multiple WordPress plugins are available, which you can consider using daily to make your marketing campaign successful.
WordPress Plugins for Marketers: The Complete List!
There are more than 56,000 WordPress plugins available today. WordPress plugins enable you to improve a website’s functionality by combining capabilities and features not available in the standard system.
From an SEO-friendly and secure WordPress site to a writing tool to analytics, plugins help you find any solution you are looking for. If used efficiently, they can help you keep your website speedy and save you time and effort. Let’s check out 7 WordPress plugins that you can use to boost your marketing campaign.
1. Gravity Forms
Are you looking to add customizable and complex forms to your branded site? Then Gravity Forms is the best option. The plugin enables you to develop multi-step forms, quizzes, polls, surveys, and more. It also makes it easier to build intelligent conditions and rules.
For instance, you can build a rule to limit domains accepted on the forms and exclude non-branded domains such as Gmail or any other from your competitors. However, you can even set integration with multiple tools like Zapier for automation flows and HubSpot for marketing. Gravity Forms integrated with payment systems like Stripe, Paypal, or any other make accepting payment through forms easier.
2. Jetpack
JetPack is a must-have WordPress plugin for every WordPress site. The plugin comes with unique features for the website, helping brands boost sales and drive traffic. It allows you to increase the website to its peak and make it successful. JetPack also helps to take adequate care of the website’s security measures and performance, traffic growth, image optimization, appearance, and more.
For a performance boost, JetPack decreases downtime at peak hours. As a result, your branded site loads faster, helping you provide a better experience. This WordPress plugin offers advanced analytics, a well-rounded ad program, and integration with mobile apps. While developing and marketing an on-demand grocery delivery app, individuals use this plugin as it helps to improve the overall performance and speed of the branded solution, enhancing the visitor experience.
3. Rank Math
Rank Math is a plugin that manages search engine optimization. It comes with a broad range of features that help improve your site’s SEO and make it SEO-friendly. As a marketer, you might know about SEO’s benefits. It allows you to drive high traffic compared to any other source. Moreover, to enjoy these advantages, you need constant optimization efforts, and this is where Rank Math grabs the light.
Rank Math is an intelligent SEO plugin that eases the task of your SEO team by enabling them to focus on brand growth and sales. From high-quality backlinks to schema markup, it sharpens virtually every aspect of the SEO strategy. With a module-based and content analytic system, the plugin makes the site more relevant for visitors.
4. Google XML Sitemaps
A search engine can index your blog perfectly through a Google XML sitemap. This works in your favor, especially when you try to push any of your blogs to the top ranking. The plugin is pretty easy to use, which makes it the best choice for most marketers. It walks you through the process from start to end, helping you develop a sitemap easily and speedily within seconds.
The XML sitemap helps generate other search engines, including Bing and Yahoo, to index your blog better and drive more traffic quickly. Just like any other plugin, Google XML Sitemaps has millions of installations. And if you choose to download and use the plugin, you have undoubtedly made an intelligent choice.
5. Just Writing
Just Writing takes WordPress’s DFWM (Distraction-Free Writing Mode) to a new level. The plugin offers essential features such as paragraph styling, spellcheck, and more. It helps you focus on words that constantly drop out of DFWM and implement the initial formatting.
6. Pretty Link
Pretty Link makes it easier and faster for marketers to track and manage your internal website links. It helps marketers track the total number of link hits, shorten links, discover traffic sources, and search out the hosting provider and browser that most website visitors use. As a marketer, you can use Pretty Link to create redirects like 301, 302, 307, etc.
7. Pixel Caffeine
Pixel Caffeine enables you to manage Facebook Product Catalog, Pixel, and more through the plugin. The WordPress plugin is best for marketers as it provides advanced features, such as tracking Facebook Ad conversions with the future-rich dashboard.
It allows you to build a custom audience based on the last visit time, previous customer behavior, etc. Additionally, the platform keeps the latest Facebook updates; hence, you don’t have to worry about the updates now and then.
Summary
With hundreds and thousands of WordPress plugins available, finding the best WordPress plugins to suit your requirements can be challenging. However, having the right WordPress plugins can significantly impact your brand growth; hence, consider the above-listed WordPress plugins to ease your marketing task and take it to the next level.
The primary purpose of presenting the list was to highlight perfect WordPress plugins in their respective categories. If you aren’t sure how to use, install, and find the best WordPress plugin, you can search online for more information. There is much more to know about WordPress and its plugins.
Author Bio: Brijesh Vadukiya
Brijesh has been the tech activist, blogger, and internet marketing officer of Elluminati Inc. for more than three years. My major concern is educating people who are interested in technology. I am passionate about helping people in all aspects of SaaS solutions, online delivery businesses, digital marketing, and other related topics that improve tomorrow’s world. I love writing valuable and informative content that helps brands grow businesses.