5 Ways to Get High-Quality Backlinks to Your WordPress Site

Link building is a part of off-page search engine optimization. This means that backlinks are all links from all other websites that lead to your own. In other words, off-site means you cannot directly impact the publishing of these links. To build them, you will have to build relationships with website publishers. Invest plenty of time and resources into this long-term marketing strategy.

Google loves it when your website traffic comes from other websites. However, traffic from Forbes, a high-authority website, is not equally viewed as traffic from SmallExemplaryBlog.

In other words, you want to build high-quality links, not just scatter backlinks wherever possible.

Image source: Neil Patel

Above is an excellent illustration of the importance of backlinks for search engine ranking. As you can see, websites that rank number one on Google have an average of 100,000 backlinks. This is not surprising. What’s especially interesting is that even 9^th or 10^th-ranked websites have tens of thousands of backlinks.

Now that we’ve reiterated the importance of building backlinks for your SEO. Here are some of the best ways to build high-quality backlinks in 2020:

1. Do Original Research or Studies

You might have noticed in many of our articles that we often refer to studies, surveys, and research results. These data are always more valuable than intuitive speculations or subjective commentary, especially when discussing marketing and efficient SEO investments.

So, if you often link to research, stats, and numerical examples (and you likely do), why not think the other way around? If you post research that has exciting results with highly applicable conclusions for the industry, these results will likely be shared, commented on, and linked.

Many content marketers create blog posts and articles but don’t have time to research every topic they’re working on.

Let’s say you conduct a simple research study on this topic – building high-quality backlinks. You can craft a simple survey in Google Forms where you can ask questions and share the link on social media, forums, and in groups. In this example, you would ask:

• How important are backlinks to your SEO strategy? (1-10)
• How much do you invest in building high-quality backlinks?
• Where do you find websites where you can build backlinks? (Previous relationships, social media, recommendations, guest posting lists, etc.)
• How do you approach your backlinking prospects?

These questions might spark some interesting responses from your audience. Ensure you send out the form (survey) to a relevant audience that will take the time to provide this info. For example, the results might turn out to be something like this, according to the questions you have asked:

• 90% of marketers consider backlinks crucial to their SEO strategy
• On average, marketers invest 50% of their SEO budget into backlink-building
• The majority of marketers find high-quality backlinks prospects via Google search
• The majority of marketers approach backlink prospects with a semi-personalized email

As you can see, these stats would be interesting for any marketer. They would likely share them in their posts related to backlinking and SEO.

2. Craft an Infographic

Another effective and fun way to get links from sites you’ve never heard of is to have your visual content appear at the top of the Google Image search.

Like with research and stats, many marketers don’t have the time to craft their visuals. So, they search for related and relevant images on search engines. Also, whenever they use someone else’s visual content (be it photographs, images, illustrations, or icons), they have to link to the source – which means your original blog post that contains the image!

In this regard, an infographic is a great way to combine the power of research and findings with the appeal of visual content. When someone who’s writing a blog post searches for an image, they are more likely to be attracted to your educational infographic than a random generic image.

According to SMA Marketing, marketers who utilize infographics in their blog posts grow 12% faster than those who don’t.

3. Link to Other Websites

What’s the most obvious way to get someone to do you a favor? Do a favor for them first!

Linking to other websites and giving them SEO power might seem counterintuitive when you’re trying to build up your backlinks, but this approach works, and it’s most effective when you contact the websites after you link to them.

Most of the time, high-quality backlinks are enabled by high-quality relationships, which means you communicate and interact with actual humans working on the website, exchanging ideas and mutually benefitting from your backlinks.

You can also link to other blogs and websites in your email newsletter campaign. After you start building your email list, you can use this marketing channel in alignment with your SEO efforts to combine the power of search engine ranking and email marketing.

4. Post Top-Notch, Shareable Content

Throughout digital marketing courses, guides, books, and literature, the most prominent accent in content marketing is always on its very cornerstone: consistently publishing high-quality content that provides value to readers.

We will reiterate this rule because it’s impossible to discuss boosting backlinks and increasing your website’s authority without mentioning the quality of your content.

Quality, however, is not a ready-made formula and great content comes in many shapes and sizes. Many marketers like to share tips on the best way to get Google to like your posts, but at the end of the day, it’s all about providing value to your readers, whatever form your content might be.

Suppose you want to outsource some of your writing work and focus solely on building high-quality backlinks. In that case, you can use some of the following services: GrabMyEssay (a website where you can find writers for any work), WritingJudge (a writing service platform for outsourcing your content writing), Fiverr (a comparison website where you can find a freelancer for your writings) or you can check LinksManagement for quality links.

5. Comment on Other WordPress Sites

To return to the critical ingredient of backlinking that we’ve previously discussed—building relationships—let’s mention one of the most effective ways to do both simultaneously: commenting on other WordPress sites.

Remember when you received the first comment on your WordPress site? It’s fantastic to know that your content has helped someone and that they were kind enough to set aside some time to write a comment on your post. Why not do the same for others, both beginner and veteran sites, and share the link to your website simultaneously?

Here is an example of an excellent backlinking comment:

Awesome stuff! Thank you for clarifying what is needed to build high-quality backlinks. Keep up the good work!

We’re doing similar work on our blog and we’d appreciate if you could take a look: ourwebsite.com.

Thanks!

If and when you decide to use this tactic and start commenting on other WordPress sites with your link, remember that it’s all about quality and relevancy. Authors and website owners will quickly notice if you copy-pasted the same comment to multiple websites.

The approach that will bring you more effective results and build solid and long-lasting relationships with other websites is to take some time to read their content and then respond with a relevant comment. If the post author recognizes that you read their article, they will be super grateful and happy, and they won’t mind that you included a link to your website.

Conclusion

Backlink building is a long game, but it’s worth every second and penny you put into it. Building links should be the priority of your search engine optimization efforts if you want to rank on the first page of Google for a highly competitive keyword.

In the long run, it’s also better to focus on building high-quality backlinks exclusively because they might seem more expensive in the short term but will bring you more benefits over the years. Remember: be patient and don’t rush things; succeeding at the SEO game can take months and years.

Kristin is a blog writer at SupremeDissertations, she does some editing work at FlyWriting blog. Along with pursuing her degree in creative writing, Kristin gained experience in the publishing industry and expertise in marketing strategy for publishers and authors.