BLOG

Top 7 SEO Use Cases That Affect Users’ Search Intent in WordPress

Search Intent in WordPress is vital. If content fails to address users’ intent, users may find content useless – when it comes to solving a particular problem.

Focusing on users’ Search Intent in WordPress is the art of creating problem-solving, helpful, and rank-able content for search engines. In simple words – Search Intent is the reason, purpose, or goal behind users’ search queries on search engines. In this resource, we have put together meaningful insights on how to use search intent for WordPress content.

Keeping in mind WordPress SEO, we’ve described search intent aspects in this article. You will learn about search intent in SEO – and what cause affecting content’s search intent – Use Cases.

What is Search Intent in SEO?

Search Intent is also called User Intent in SEO. A user’s search intent shows the goal behind a search query.

For example, search queries are composed of four intents – informational, commercial, navigational, and transactional. So – a user typing an informational search query is looking for informative content on search engines, such as a blog post. Similarly, each type of search query represents a different intent of a user.

Top 7 Use Cases That Affect Users’ Search Intent in WordPress

Let’s address Use Cases That affect users’ search intent for WordPress content.

  1. Content Irrelevancy

Content creation must target creating relevant content to solve a specific problem. In most cases, creators are looking to achieve a particular word count – affecting users’ search intent with fluffy information.

This situation is best known as creating Irrelevant content and may not come up with prominent results on search pages. If a piece of content doesn’t satisfy users’ intent, Google won’t rank the content.

  1. Hyperlinks in WordPress Content

There are two types of links – internal and external links in WordPress. Both types of links affect a WordPress site’s rankings, positively or negatively.

Internal links are pointed toward pages on the same site, while external links point to pages on other sites. In such scenarios, both types of links affect users’ intent, no doubt.

For example, a piece of content linking to irrelevant resources will harm readers’ intent. Similarly, outgoing links can also harm users’ intent when it comes to reading content for fixing WordPress issues or solving a specific problem.

  1. Topical Authority of a Domain Name

A Domain’s Topic Authority is a vital Google Ranking Factor.

A Domain’s Topical Authority shows a site’s overall relevance for its main Topic, Industry, or Niche. For example – a Tech-site publishing content around Tech topics is trusted by Gadgets lovers, as compared to a sports-site having published a single post about Tech.

Although users can read relevant information on a page-level measure on a site, a domain’s Topical Authority affects users’ intent.

  1. Page Speed

Speed is a Technical measure and shouldn’t affect users’ intent – however, the case is different when it comes to WordPress SEO.

A user, who has clicked on a site on a search page, expects the site will load in a few seconds. If not, the users’ search intent is hurt, which results in users leaving your site for another.

In this case – not only users, but also search engines understand the quality, authority, and speed of a page in question with negative speed measures.

If possible, aim for a page speed in seconds. You’ll need to optimize WordPress speed for improved performance, SEO stats, and search engine visibility.

  1. Blog Post Format, Text Size, and Color Psychology

Ever wondered, how content Format, color psychology, and Text size on a page affect users’ search intent?

The text on a page should be visible, readable by a 5th grade student, easy to understand, and adequately justified. Having this clarified, factors that go against the mentioned measures will hurt users’ intent.

Similarly, color psychology, brand awareness, and eye pleasure are vital factors for readers. If not properly justified, it will hurt users’ intent without admins knowing about users leaving for other sites.

  1. Readability

As described above, the content on a WordPress site should be readable by 5th grade students. If the content is a mixture of unknown, difficult, and dictionary-required words, the result will harm users’ intent without users converting from readers to subscribers.

In this case, you can also check your Text with Tools, such as Hemmingway Editor – helping users create, edit, and save content with improved readability.

  1. User Experience

In simple words, User Experience refers to how users feel, react, and use your site’s pages while they are landing on pages in a specific session, such as clicking your site’s page on Search Engines Results Pages (SERPs).

For content publishers, there is a simple rule regarding user experience’s relations with search intent. The on-page experience of a user must be pleasant – which helps admins improve their content user intent.

On the other hand – if buttons, images, or sidebars are scattered on a page, the users’ search intent will suffer from an unpleasant user experience.

Call to Action: If possible, before you have published a piece of content, check whether the content satisfies points that are affecting users’ search intent. The more you’re taking care of above factors, the more you create, manage, and publish optimized content.

Wrapping up

Quality content always helps improve WordPress SEO, users’ experience, and Search Intent in WordPress on search engine pages. When creating outlines, you need to see if the content is relevant, readable, and actionable for users – helping users solve a specific problem.

If you need more expertise to improve users’ intent on your Blog, it would be better if you could outsource WordPress content creation. For more information on how to form, manage, and improve WordPress SEO, let us know your thoughts on our premium plans.

You can also leave comments in the section below or contact us directly. We help WordPress site owners do SEO, secure their sites, and improve users’ conversions, experience, and search intent with quality content, optimization, and one-Time support.

Photo by Solen Feyissa on Unsplash

Leave a Reply

Comment policy: We value comments and the time that visitors to our blog spend to give feedback. Please note that all comments are manually moderated and any deemed to be spam or promotional will be deleted.