WordPress powers many blogs, company websites, and online stores. Web developers are impressed by this platform’s versatility and the simple plugin changes that can be made with it—users like it for its simplicity and effectiveness.
But being an easy-to-use system, WordPress also allows the site administrator to perform actions that are not recommended. This can lead you to overlook or ignore the necessary SEO elements, creating problems for business growth, success, and reflection on the bottom line.
This article is not a step-by-step guide to WordPress search engine optimization, but you will find all the answers regarding search engine optimization for WordPress sites on this blog. Here you will get acquainted with the process of search engine optimization for WordPress and get rid of the myths regarding SEO in general.
Is it true that WordPress is immediately SEO optimized out of the box?
No, ready-made, fully SEO-optimized CMS for promotion is fiction. Although WordPress is search engine friendly, there are several steps you will need to take yourself to optimize your site internally. Using WordPress functions alone will not help you miraculously rank your site in search engines and put it at the top of the search results.
The myth is that WordPress is already SEO optimized, and there is no need to optimize it. But it’s not true a WordPress site is also required optimization to rank it on search engines. The content, graphics, images, etc., need to be optimized to make it crawlable on search engines. Business leaders who lack the technical knowledge of SEO are often confused about the similar-sounding terms “search engine optimized” and “search engine friendly.” Often, companies spend a lot of money on marketing and advertising because they think it will magically help them take first place in search engines.
This applies not only to the site but also to the belief in one factor – the number of likes on the page, the number of links to it with the entry of the request, and SEO-optimized alt-tags for images. What WordPress has to offer is perfectly suited to get you started online. You can create a website without spending a lot of time and money on it and add additional SEO elements there without any problems. But if you want to boost the search engine ranking or your WordPress site on search engines, the following steps will help you achieve that.
Invest in a reliable hosting provider
Web hosting is like a home for your domain. It helps make your website live on search engines and also affects many factors of your site. The website’s performance, security, search engine friendliness all depends upon web hosting. Therefore, you need to choose a reliable hosting provider who can provide you with the best services in all situations. Hostinger, GoDaddy are some of the most reliable website hosting providers you choose for your WordPress site. The list of benefits of choosing reliable hosting is very long. Some of them are mentioned below:
- User-friendly
- Provide enough storage space
- Excellent security features
- Support your site on search engine pages
- Provide professional email
SEO friendly design
WordPress offers many pre-built ready-to-use WordPress sites that you can use for your business website. But make sure the site design or template you’re choosing is SEO-friendly. What is SEO-friendly design? A website template with fast loading speed, security, and easy customization makes a site SEO friendly. Easy design with fewer internal pages helps google understand your site better and crawl them easily on search engine pages. It also improves your site ranking and attracts more traffic to your website.
Improve your site downtime
Downtime is the time a site takes to load correctly on users’ screens. Fast loading sites not only attract users but also make your sites SEO-friendly. People more often visit sites that load fast and provide real-time information without any delay compared to other slow-loading sites. It helps boost your website traffic and increase your website ranking and conversions too.
Include attraction grabbing content
Content is the heart and soul of your website. High-quality, engaging content helps users inform, learn and educate about your products and services. You navigate Google to identify your site to index it on search engine pages by adding quality content. High-quality content with keywords embedded into it improves your site searchability and helps users friend your website on search engines pages. It will make your WordPress site SEO-friendly and even more beautiful. Invite guest bloggers, add external and internal links, share them on social media to make your website content credible and drive traffic to your site. Keep the following factors in while creating quality content:
- Avoid typos and grammatical errors
- Proofread your content before publishing it
- Include source of information
- Give credits to your source
- Use generic terms and avoid jargons
- Frame your written content well by including H1, H2, H3, and bullets to make readable
- Relate user with examples
- Include keywords in the content
Use analytical tools
Analytical tools such as google analytics provide you with website performance metrics such as website traffic, source of traffic, ranking of specific keywords, identifying a number of broken links, etc. Tools always update you with real-time performance stats, which you use later to build a strong marketing strategy and improve your site value. It will also help you improve your site speed, locating a 404 error page, site authority, spam score, etc.
Wrapping up
WordPress provides you perfect solutions for your business website. It’s not only pocket-friendly but also reduces the cost of designing a website from scratch. It includes many pre-built SEO features, which makes WordPress the best option for websites. There are many other tools and techniques available which you can use to make your WordPress site search engine friendly and boost its ranking on search engine pages. I hope you find this information helpful for your business. If you want to know more, comment below.
