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Landing pages are web pages that work in marketing realms. It is a standalone page that serves a focused purpose. It follows up to all the promises you make in your content, and it is the next step where your visitor can become a customer. A landing page can be a click-through page, which leads to another page or link. 

Potential customers can find landing pages via general search on search engines. Your website or business can maintain multiple landing pages to help you target specific segments. Lead generation landing pages and click-through landing pages can generate traffic for your website. 

But to work on landing pages, you will need to know about landing page reports. One of the most effective ways to generate a landing page report for your website is Google Analytics. The report shows complete accuracy in website performance, and it shows how well each page of your website is performing. 

The report shows which web page on your site can earn more traffic and which page you need to optimize. The report shows you how well your pages can turn to leads and leads to customers. Evaluate and adjust your report according to the need of your website. 

Important Tips before using Google Analytics with a Landing Page

  • You must agree to all the additional terms before you use the tracking option on your landing page. Change your track settings on your website on the landing page before or after you publish content on the page. 
  • Tracking depends on laws. Depending on which, you may ask for tracking permission so that visitors know about it. But you must allow them to opt out of tracking if they want to. 
  • If you update the tracking feature on your published website, you’ll need to republish and unpublish for all the new settings to take effect. 
  • You will need to choose track settings for every new landing page you create for your website. Once you choose to remove the tracking, it may take up to 30 minutes. 

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How does the whole process work? 

With Google Analytics on your website, it becomes easier to collect all the page views information. You can view your web page data through your Google Analytics account. But to track your pages, you will need an account on analytics. 

After you turn on the tracking option, gather complete data about the page views. You will get to know about the data as and when people visit your published content. You can find your ID on the Google Analytics account. 

How does Google Analytics look at Landing Pages?

In Google Analytics, the landing page is the first view page in a session. In the report, your web page is the entry point to your website. You can see this report to see how the page receives traffic. It lets you know how your visitors behave following the first interaction with your brand. 

From a marketing viewpoint, this data is crucial. To dwell further, you need to know there are two different landing page reports in Google. The first report is visible under the search console report, and the second report is under the site content. 

When you connect your Google Analytics to the search console, you will have two landing page reports. The search console is under the acquisition tab under the Google analytics report. The report is limited to the landing page data from the search results. 

The landing page report in your behavior tab shows the page data from all the different traffic sources. When you refer to the landing page report, you look through the site content menu of the analytics dashboard.

Using Segments

Segments are the subsets of the analytics data. They are filters you can use that don’t alter the underlying data. They are default segments through which you can filter your data like – referral, paid, and organic traffic. 

For organic and paid traffic, you can view the data separately. Creating segments for ad campaigns will help you track the campaign separately. It also lets you create segments for demography, behavior, technology, and traffic sources. 

You can use default segments for mobile traffic and desktop traffic. If you notice your desktop traffic is doing better than the mobile version, it is a good sign of mobile usability.

Secondary dimensions

Dimensions let you know about the descriptive attributes of data. You can use dimensions to compare data that includes – campaign, source, device category. The data is not exclusive to the landing page report, but the tool effectively compares different metrics. 

You can set the secondary dimensions to break down the rest of the data with the landing page report. By adding a source or a medium dimension, you will know how your users find your landing pages. Secondary dimensions let you know about old and new sessions.

Different filters 

Use the search bar to filter out the data at the page level. Filter it out using different words or phrases in the page URL depending on the structure of your URL. If you wish to see the blog landing pages, you can type the blog option and then hit the search option. 

It is the same with product pages and category pages you use. The advanced filtering option allows you to filter data sets and add dimensions and metrics according to your need. 

You can access the advanced filter option on the right side of the search bar. It allows you to view a deeper analysis. You can filter out the data to include or exclude phrases. 

Key metrics 

 There are many default numbers and metrics to view on the top landing page in Google Analytics. It is important to know about the ones that will give a detailed description of the metrics. At the top, you can see the sessions that will describe the period when someone visited your page. 

You can open multiple sessions on the same day. Sessions provide you with details of the full period when someone visits your website. Sessions represent multiple page views. They can even let you view multiple entrances when someone exits on your website or comes back. 

The sessions may end based on the campaign change and time. The sessions may expire after thirty minutes of inactivity. If the user arrives with one campaign and returns with the other, there will be a different session. You have the option of changing the expiry time of thirty minutes to a more appropriate time. 

It also depends on how much the users need to spend on your website. The information is important to compare the data for trends or changes in the future. 

In Brief

You can isolate the conversion rates at the first level of the page, as conversion rates vary according to the boards. You can use secondary dimensions to quality for the traffic. The report will let you know about the highest converting traffic sources on the page. 

Export your data for long-term comparisons. At times, the tool can limit your flexibility. You can use the exports feature to gain more control. The Google Analytics API will help automate your API process and help you automate the whole report. Landing page report is the best feature of Google analytics, do use it to your advantage. 

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