Table of Contents
Landing pages are web pages that work in the marketing realm. They are standalone pages that serve a focused purpose. They follow up on all the promises you make in your content and are the next step in converting your visitor into a customer. A landing page can be a click-through page that leads to another page or link.
Potential customers can find landing pages via general search on search engines. Your website business can maintain multiple landing pages to help you target specific segments. Lead generation and click-through landing pages can generate traffic for your website.
However, you must know about landing page reports to work on landing pages. One of the most effective ways to generate a landing page report for your website is Google Analytics. The report shows complete accuracy in website performance and how well each page of your website is performing.
The report shows which web page on your site can earn more traffic and which page you need to optimize. It shows you how well your pages can turn to leads and leads to customers. Evaluate and adjust your report according to the needs of your website.
Essential Tips Before Using Google Analytics with a Landing Page
- You must agree to all the additional terms before you use the tracking option on your landing page. Change your track settings on your website on the landing page before or after publishing content.
- Tracking depends on laws. Depending on which, you may ask for tracking permission so visitors know it. But you must also allow them to opt out of tracking if they want to.
- If you update the tracking feature on your published website, you’ll need to republish and unpublish for all the new settings to take effect.
- You must choose track settings for every new landing page you create on your website. Removing the tracking may take up to 30 minutes.
How does the whole process work?
With Google Analytics on your website, collecting all the page view information becomes more accessible. You can view your web page data through your Google Analytics account. But to track your pages, you will need an account on analytics.
After you turn on the tracking option, gather complete data about page views. You will learn about the data as and when people visit your published content. You can find your ID on the Google Analytics account.
How does Google Analytics look at Landing Pages?
In Google Analytics, the landing page is the first page viewed in a session. In the report, your web page is the entry point to your website. You can see this report to see how the page receives traffic. It also lets you know how your visitors behave following the first interaction with your brand.
This data is crucial from a marketing viewpoint. To understand it better, you must know that Google has two different landing page reports. The first report is visible under the search console report, and the second is under the site content.
You will have two landing page reports when you connect your Google Analytics to the search console. The search console is under the acquisition tab under the Google Analytics report. The report is limited to the landing page data from the search results.
The landing page report in your behavior tab shows the page data from all the different traffic sources. When you refer to the landing page report, you look through the site content menu of the analytics dashboard.
Using Segments
Segments are the subsets of the analytics data. They are filters you can use that don’t alter the underlying data. They are default segments through which you can filter your data, such as referral, paid, and organic traffic.
For organic and paid traffic, you can view the data separately. Creating segments for ad campaigns will help you track the campaign separately. It also lets you create segments for demography, behavior, technology, and traffic sources.
You can use default segments for mobile traffic and desktop traffic. If your desktop traffic is improving than the mobile version, it is a good sign of mobile usability.
Secondary dimensions
Dimensions describe data’s descriptive attributes. You can use dimensions to compare data, including campaign, source, and device categories. The data is not exclusive to the landing page report, but the tool effectively compares different metrics.
You can set the secondary dimensions to break down the rest of the data with the landing page report. Adding a source or medium dimension lets you know how your users find your landing pages. Secondary dimensions let you know about old and new sessions.
Different filters
Use the search bar to filter out the data at the page level. Depending on the structure of your URL, you can filter it out using different words or phrases in the page URL. For example, if you wish to see the blog landing pages, type the blog option and then hit the search option.
The same is true for the product and category pages you use. The advanced filtering option allows you to filter data sets and add dimensions and metrics according to your needs.
You can access the advanced filter option on the right side of the search bar. It allows you to view a deeper analysis. You can filter out the data to include or exclude phrases.
Key metrics
The top landing page in Google Analytics contains many default numbers and metrics. Knowing which ones provide a detailed description of the metrics is essential. At the top, you can see the sessions that describe when someone visited your page.
You can open multiple sessions on the same day. Sessions provide details of the entire period when someone visits your website. They represent numerous page views. You can even view various entrances when someone exits your website or returns.
The sessions may end based on the campaign change and time or expire after thirty minutes of inactivity. If the user arrives with one campaign and returns with the other, there will be a different session. You can change the expiry time from thirty minutes to a more appropriate time.
It also depends on how much time users need to spend on your website. This information is essential for comparing data and predicting trends or changes in the future.
In Brief
You can isolate the conversion rates at the first level of the page, as conversion rates vary according to the boards. You can use secondary dimensions to improve the quality of the traffic. The report will inform you about the page’s highest-converting traffic sources.
Export your data for long-term comparisons. At times, the tool can limit your flexibility. You can use the exports feature to gain more control. The Google Analytics API will help automate your API process and help you automate the whole report. The landing page report is the best feature of Google Analytics; use it to your advantage.