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Are you starting an online store? Have you considered the benefits of WordPress for e-commerce?
While there are several platforms you can choose to use, WordPress offers several key benefits for online store owners, such as its ability to scale, flexible format, and optimum security. The platform is a highly cost-effective solution, meaning you can get your store off the ground for a minimal investment.
Why start an e-commerce business?
Based on current projections, around one-quarter of the globe shops online, meaning the value of e-commerce businesses is on the rise. With so much activity online, it takes a well-planned strategy to cut through the noise and stand out enough to attract customers. You’ll need to invest a significant amount of time and energy to set up your online store, considering your customers’ security and buying journey.
WordPress for e-commerce
While it’s not strictly a dedicated e-commerce platform, WordPress has all the hallmarks of a suitable solution. Here are just four of the main reasons WordPress makes sense for e-commerce.
1. Scalability
WordPress is extremely versatile and highly configurable. It can be changed quickly and seamlessly from a design and business perspective. The platform can handle vast traffic, making it an ideal choice for e-commerce sites.
Building a scalable digital environment hinges on multiple aspects, but most importantly, it requires a website that can withstand traffic fluctuations.
Most other platforms are much more challenging to scale, so more enterprising companies are moving to WordPress instead. Over 60 million websites are run by WordPress, with a huge variety in size and content, and some have millions of views per day.
2. Security
Security is vital for any website, particularly e-commerce sites where card transactions occur.
Thankfully, WordPress is built to be inherently secure. The team behind WordPress works with security researchers and hosting businesses to continue to make WordPress as safe as possible. If any vulnerabilities are found, security updates are instantly issued for download.
Applying sound judgment, managing WordPress updates, and conducting regular maintenance will make your WordPress website as secure as possible from hack attempts.
3. Adaptability
WordPress is highly adaptable, allowing you to create or commission a custom design to meet your requirements. There are hundreds of styles to choose from and the capability to upload and manipulate images, videos, audio files, and PDFs. The WordPress platform is excessively straightforward and intuitive, allowing non-technical enthusiasts to run and maintain their websites without incurring huge development costs. Thousands of plugins are already available if you don’t have the experience or confidence to code your site.
WooCommerce is the number one e-commerce plugin offering control through a user-friendly interface.
4. Affordability
You’re likely working with a minimal budget when starting a new business venture. Fortunately, WordPress offers a cost-effective solution. Although you must pay for a domain name and hosting, the platform won’t cost you a penny—it’s free to download and use!
If you’re considering outsourcing the development and maintenance of your site, it will add an extra cost but provide incredible value. Not only will it save you a huge amount of time, but it will ensure you are providing the best experience to your customer base from the outset.
We can handle all aspects of your WordPress site’s security and maintenance to ensure you’re always protected. We also include daily backing up of your website to our secure cloud server for complete peace of mind, allowing you to scale your site to its full potential. Please take a look at our monthly WordPress support plans for more information.