How To Write And Publish Great WordPress Blog Posts

Having a blog on your WordPress site can be a great way to establish your brand, attract visitors, and rank higher in search engines. But simply publishing posts isn’t enough – you need high-quality content presented in an engaging way. In this guide, we’ll walk through the key steps to learn how to write and publish great WordPress blog posts that both visitors and search engines will love.

How To Pick The Best Blog Post Topics?

When deciding which blog topics to cover, always consider what would be most helpful and interesting for your target audience. Research to uncover questions people are asking, issues they need solved, and conversations buzzing in your niche.

This will reveal many timely, compelling ideas. For example, your audience may have questions around securing their website traffic with a VPN service. Understanding topics like VPNs for websites can lead to great blog post ideas.

Crafting Compelling Blog Post Topics

The foundation of every great blog post is an interesting, relevant topic. When browsing for ideas, consider:

  • Search trends – What are people searching for related to your niche? Tools like Google Trends can help.
  • Questions – Turn visitor questions into helpful, informative posts.
  • Timely news – Comment on latest developments with your unique perspective.
  • Controversial debates – Respectfully discuss hot-button issues in your space.
  • Trending conversations – Check social media hashtags and jump into viral discussions.

Extensive research is key here. Really explore your niche to discover exciting topics that get attention and traffic.

Outlining Your Post for Clarity

Before writing, create an outline covering:

  • The main idea or focus
  • Supporting points about the topic
  • Any personal stories or examples you’ll use
  • Key facts, statistics, quotes from experts

Organize these elements into logical sections with subheadings. This provides clarity and helps break up long blocks of text for readers.

Related Reading: Why your WordPress Content is not Ranking

Catchy Titles and Introductions

Your headline and intro paragraph make a huge first impression. In those vital seconds, grab readers’ interest with:

A title that’s:

  • Clearly related to the topic
  • 60 characters max, including spaces
  • Written conversationally (like you’re speaking to a friend)
  • Free of overused terms like “tips”, “tricks”, “hacks”
  • Optimized with your primary keyword

An introduction that:

  • Speaks directly to the reader
  • Poses an intriguing question or makes a bold statement
  • Promises specific value readers will get from the post
  • Includes variants of your main keyword early on

This pulls visitors in rather than letting their attention bounce away to the next site.

Writing Valuable Content

You’ve set the stage, now deliver an engaging post with these elements woven throughout:

  • Informative headers – Break up sections with H2 and H3 tags. Use keyword-rich phrases.
  • Scan-ability – Include short paragraphs, lists, images, quotes, etc. for easy scanning.
  • Multimedia – Embed relevant videos, infographics, tweets to reinforce key points.
  • External links – Cite sources for facts, statistics, and quotes. This aids credibility.
  • Action steps – Where applicable, provide step-by-step advice readers can follow.
  • Conversational tone – Write simply and casually, like you’re speaking with a friend.

Sprinkle related keyword variations naturally without over-optimizing. And link out to other

relevant posts on your blog when possible.

Write And Publish Great WordPress Blog Posts
And How To Optimize Blog Posts for Higher Rankings?

On page SEO begins with compelling yet keyword-rich titles and intros. But don’t stop there. Work your primary term and semantic variations judiciously throughout so content remains natural. Format with bold headers utilizing key phrases. Check for proper anchor text links, image optimizations, site speed, etc. This all signals relevance to search bots.

Proofreading and Editing

Before publishing, carefully proofread your post aloud as well as using tools like Grammarly. Double check:

  • Organization flow
  • Spelling and grammar
  • Format consistency
  • Evidence supporting claims
  • Proper anchor text links

Also run the content through a plagiarism checker like Copyscape. Fix any issues uncovered during proofing.

Eye-Catching Images and Graphics

Well-chosen visuals make posts more engaging. Select ones that:

  • Clearly relate to and enhance the content
  • Are high-resolution (at least 1024px wide)
  • Have descriptive file names and alt text with keywords
  • Are licensed for commercial use if not original

Ideally featured images should showcase faces. This drives more clicks. Canva and Pixabay are great sources for free blog photos and graphics.

Promoting Your Content

Don’t just hit “publish” and move on. Get found by actively promoting new posts through:

  • Email lists and newsletters
  • Social channels like Facebook and Twitter
  • Paid ads like Facebook and Instagram boosting
  • Pitching to other websites in your space
  • Link inserts in related old posts

Make sharing easy with social media buttons. Monitor performance with Google Analytics. And don’t forget to keep interacting with those who comment!

Tracking Performance and Results

Pay attention to key metrics like:

  • Traffic volume and sources
  • Bounce rates
  • Time on page
  • Scroll depth
  • Social shares and links
  • Search rankings

This helps uncover what topics and formats perform best. You can then fine-tune your content approach over time to improve results.

Following Best Privacy Practices

As you build traffic, ensure you:

  • Have a published privacy policy detailing use of any collected data
  • Only request essential visitor information
  • Get opt-in consent before adding email addresses
  • Allow visitors to easily opt out of communications
  • Add privacy disclaimer to forms with data collection

Being transparent builds visitor trust and reassures readers you respect their right to browsing privacy.

Best Practices for Promoting New Blog Content

Don’t just publish and hope readers find you. Be proactive! Share fresh posts on all social channels, email subscribers, linked older content, paid ads, PR pitches, editorials, and more.

Make plugging your latest article part of every online interaction. Consistent, wide promotion is what transforms blog posts into website traffic and conversions over time.


Write And Publish Great WordPress Blog Posts

Writing amazing blog content fuels all areas of WordPress site success. You attract visitors, earn trust, and boost search rank with valuable posts tailored to what your audience seeks. Then optimising discoverability, promotion, and analytics insights compounds the rewards over time. Having a good understanding of how to properly install a CMS can also help set your blog up for long-term success.

It does take strategic planning and effort. But the ability to inform and help people while expanding your brand impact makes it all worthwhile.

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