Is WordPress good for eCommerce?

Gone are the days when WordPress was just considered a mere blogging platform. Today, WordPress is way more than it was supposed to be, i.e., a content management system. So the following post is about how WordPress overcame the misconception it used to have. In other words, is WordPress good for the eCommerce world or not?

Introducing WordPress in General

WordPress is a simple-looking, popular platform used by many individuals and businesses to develop intuitive, robust, and scalable websites for end users. From blogging or personal websites to online eCommerce stores, business-related websites, portfolios, podcasts, online marketplace, online courses, forums, media and news, social networking sites, and so forth can be created using WordPress.

Here you build, customize and create content in the back end and then the platform presents the best possible outcome in terms of a friendly and easy-to-follow interface, especially for those visiting your website. In addition, here you will find WooCommerce as a plugin that has the potential to increase the site speed to 40% and grow sales by up to 18%. 

Now, if you ask me the three most popular site-building packages, it is WordPress, followed by Joomla and Drupal. Each one is free to download and use and features a wide range of add-ons for specialized functionality. Also, they can be well-customized to suit the different needs of individual users. So, where exactly does the difference lie? Joomla and Drupal require technical knowledge, and you must be well-acquainted with HTML, CSS, and several other programming languages. 

Coming back, further below, I want to mention certain crucial benefits offered by WordPress as a platform. 

#1 High Flexibility and adaptability

One of the basic yet extraordinary advantages of considering WordPress is that it offers high flexibility and adaptability to the market’s ever-changing needs. Even some of the most complicated and complex sites for large organizations are run by WordPress. Also, here you will come across a wide range of packages featuring a massive set of basic and premium plugins, themes, tools, etc., that are highly suitable for every business requirement. 

#2 Mobile-Responsiveness

Another crucial benefit offered by WordPress is mobile responsiveness. You see, in today’s times, people make the most of their smartphone apps. As a result, more and more businesses are found trending towards making their site mobile-responsive to a great extent. Here you may find a wide range of theme designs, ensuring end users develop a static site so that it becomes responsive due to the plethora of plugins and themes. 

#3 Large and Active community support

The next crucial advantage of using WordPress is even though the technology is open source, here you are bound to receive support from a large team of professionals. The programmers can range from beginners to veterans who have been with the platform through thick and thin. Also, these masterminds are responsible for making significant changes to the source files and ensuring that the WordPress site is highly updated and well taken care of from time to time. Also, even if the developer gets stuck in between, they can seek assistance from the community. 

Now I can seamlessly go on and on with WordPress. However, the post is about more than WordPress but whether the technology has potential in the eCommerce realm. 

You must have started looking for different ways to sell your products online. So you might be brushing up on some of the best eCommerce website builders and among them, finding WordPress is a huge question mark for you. Fret not; we are right here for your assistance. 

Is WordPress Good for eCommerce? 

WordPress is simply great for eCommerce. Let me show you how. Further below, I want to mention some of the crucial benefits of considering WordPress for your eCommerce store, especially to up your game. 

#1 Plugins for enhancement

One of the crucial benefits of considering WordPress for developing a cost-effective eCommerce store is that you get work using a wide range of plugins here. The cornerstone of any site is its use of plugins, and WordPress works wonders by offering many of them. For example, WooCommerce. WooCommerce is specifically created to develop eye-catching storefronts, different packages are highly optimized for search engines, customized product packages, choosing by using other payment gateways, setting convenient shipping options, calculating sales tax and Return on investment with great ease. Some of the best or the most preferred plugins of WordPress include: 

  • Trust Pulse
  • Cart Recovery
  • WP product review Lite
  • Sucuri

Also, you can choose specific functionalities you require for the site. 

#2 SEO-friendly

Whether you are creating a blogging platform or a full-fledged eCommerce store, I am sure you are not making just for the sake of it. You want the website to rank on the search engine within the shortest period, and considering WordPress eCommerce can help. When you use these kinds of platforms, you don’t need to put much effort into optimizing the site since these platforms have the potential to create good SEO-friendliness sites. Several plugins, such as Yoast SEO, can be taken into consideration. This plugin allows developers to optimize different pages in such a manner that it can drive results within a brief period. And since your site is SEO-friendly, you will rank higher regarding product searches and drive qualified prospects. 

#3 Smooth eCommerce Integration

Another crucial reason to take into account is smooth eCommerce integration. Even if you already have a website but are planning to convert it into a full-fledged online store, it is possible. I mean, you don’t have to build everything from scratch. By incorporating plugins such as WooCommerce and other eCommerce-based ones, you can seamlessly reap the benefits in a short period. The ultimate advantage of using WordPress is integrating numerous eCommerce-based features that can assist well in creating a store like never before.   

#4 Customization

Of course, several other platforms can be considered for developing eCommerce sites, but WordPress is one such name that can offer great help when it comes to customization. When you think of developing eCommerce stores, there is this constant need for adding and removing products at regular intervals. This can be pretty challenging! I mean, it’s an eCommerce site we are referring to, and there might be tons and tons of products regarding apparel, accessories, groceries, and so forth. Well, WordPress can be pretty much trusted when it comes to handling all these things. 

#5 Cost-effective

Last but certainly not least advantage of using WordPress for your upcoming eCommerce development project is that it is cost-effective in regards to other available options. The popular tool is open-source, which means it can be available free of cost.  

Final Thought! 

Developing a website can be an extremely tricky venture, and that too developing an e-commerce one. Of course, for eCommerce websites, you will find several options, such as Magento and Shopify, but WordPress provides a competitive edge. I hope you found the following post meaningful and if so, feel free to share it with your peers and help us reach more readers. 

If you have any doubts or queries, feel free to get in touch via the comment section below. 

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