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You may choose a landing page on your website for a specific advertising drive. Landing pages differ from standard blog posts or website pages since they are designed with a particular call to action (CTA). You may use them to strengthen your social media presence, generate leads, and build an email list for marketing initiatives. Thus, landing pages are essential for every website, and one can effectively create a landing page WordPress with Elementor. Learn about creating a landing page on WordPress with elementor through the stepwise content mentioned in this article.
Know about Elementor
The Israeli software development firm Elementor Ltd. Uses a drag-and-drop interface and a pre-built responsive mode, which makes it easy for WordPress users to construct and update their websites.
Prerequisites of Creating a Landing Page with Elementor
WordPress provides the minimum functionality for your website and landing pages. Landing pages may be created using your leading site’s WordPress installation. If you don’t already have a site up and running, you must install WordPress from scratch. We offer a comprehensive manual on developing a WordPress site for those interested.
To develop landing pages, you will need a WordPress site and the Elementor plugin, which provides a visual, drag-and-drop design interface. Navigate to Plugins > Add New and enter “Elementor” to get the free Elementor plugin from WordPress.org. For further information, please visit this link.
To help you make better landing pages, Elementor Pro adds a variety of functionality and design possibilities beyond those available in the free Elementor plugin. In Elementor Pro, you can utilize the Form widget to make any opt-in or lead-capture form you can imagine. You’ll need to buy Elementor Pro and install it on your site in addition to the free Elementor plugin if you want to utilize it.
The stepwise process is to create a landing page on WordPress with Elementor
Initial Step: Make a Brand-New Landing Page
We’ve already covered one of the benefits of utilizing Elementor: the ability to handle landing pages in a separate interface from the rest of your WordPress site’s content.
Visit Templates > Landing Pages > Add New Landing Page to make your first landing page.
In this case, the Elementor editor will open. You can choose a template for your landing page or shut the library and start from scratch.
Step Two: establish the color scheme, typefaces, and color picker
Properly setting up the visual editor is a prerequisite to designing a landing page.
When you use Elementor to create a new landing page, the Elementor Canvas page template is applied by default. This provides a “sparse” layout without navigational elements like a header, footer, and sidebar, which is a solid choice.
We then made white, grey, and black the default global colors. If we add a new widget, its default colors will be set immediately, saving us much time.
Okay, let’s apply the same logic to typefaces. I’ve chosen an Adobe Typekit font (Restore) for my primary and secondary headings, but you can use anything you desire.
We organize our colors in the color picker so that we can conveniently select them as we construct the page.
Step Third: The Home Page’s Header
The header, text editor, and button widgets may be in the top light blue portion.
What makes this unique is the mixed mode of the background picture and the overlapping headlines.
Here’s how we accomplished it: we made the backdrop blue. With a background overlay, we may add a new layer on top, in this case, a picture. In Elementor 2.1, you may now use a blend mode. The result is an overlay that blends into the sky-blue backdrop. We apply Multiply or Darken and examine the effects.
To get the overlapping heading effect, a negative margin is added to the bottom of the first heading in the heading style’s advanced settings.
Step Four: Header and Menu Bar
The maritime space consists of three columns, each of which can house a different widget (such as an image widget, a navigation menu widget, or a button).
What makes this page unique is the inclusion of navigation links that direct the reader to the appropriate location.
We used the Anchor widget to accomplish this in the future. The three options from the main menu are About, Features, and Galleries. Using a hashtag, we’ve directed each link to its proper subsection.
Step Five: Contextual Information
The “About” section will be a single column. There will be a graphical representation, a header, and a text editor. This is an easy part. We modified the shadow slightly but kept the same design as the primary heading.
The Unique Features: Image of the icon being obscured by the heading
We accomplished this by making the symbol smaller and establishing a negative margin at the base.
Step Six: Feature Area Planning
On the left of this section, an enormous picture of a Vespa can be seen, while a list of three offerings can be seen on the right.
This is unique because the same backdrop icon effect utilized in the previous section is applied again to this one.
Method: We adjusted the icon widget’s margin settings to get this result (-40px on the left and 40px on the bottom). This initial service can be repeated two additional times.
A helpful hint: before duplicating a section or other part, ensure it’s optimized for mobile use.
Step Seven: Gallery Space
We’ll be putting up a gallery as our next section. We have a large heading here, followed by a grid of several widgets and calls to action.
This is unique because Different widgets are arranged in a grid format for a gallery presentation.
Our Method:
The columns widget will generate the central part of this gallery-style grid.
We will generate a gallery with a distinct visual aesthetic using many widgets and a backdrop movie.
The spacer widget allowed us to colorize the left-hand sidebar. The same applies to the central column.
Furthermore, we’ll build a second Columns Widget section, and this time, we’ll choose Video as the backdrop type in the style section. The latest version of Elementor (2.1) allows you to specify start and stop times for videos, which helps establish a continuous ambiance in the background.
Step Eight: Communication Space and Form
This section, located at the bottom of every page, is crucial since it allows site visitors to contact us. The visual form builder in Elementor makes it simple to create a contact form and adjust its appearance to match the rest of the page’s design. Using Elementor’s in-built form connectors, we can easily connect it to an email marketing tool like MailChimp.
Conclusion
In Conclusion, The steps required to create a landing page were covered in detail so you can use what you’ve learned here. Another option is to utilize one of Elementor’s landing page templates and modify it to suit your purposes. More than a hundred full-page layouts are available in Elementor’s free and Pro template collection. Consider all the options and select the ones that work best for you. You can also visit sites like PrimApp and TipTop to get creative and fantastic ideas for landing page designs.
