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Last Updated: October 29, 2025
Elegant Themes is one of the most popular premium theme providers in the WordPress ecosystem, with over 900,000 users and more than 16 years of experience. If you’re looking for a theme that combines professional design, customization options, and ease of use, Elegant Themes may be a great choice. In this review, we’ll dive into the core features and pricing and compare Elegant Themes’ flagship products, Divi and Extra, to help you decide which is best suited for your needs.
Who owns the Elegant themes?
Elegant Themes was founded in 2008 by Nick Roach, the company’s CEO. Since then, it has become a respected provider of high-quality WordPress themes and plugins. Notably, Elegant Themes is behind some of the most widely used themes in the industry, including Divi, Extra, and the Divi Builder plugin. The themes are trusted by over 900,000 websites worldwide, solidifying Elegant Themes as one of the leaders in the WordPress space. (Source: Elegant Themes).
Key Features of Elegant Themes
Elegant Themes provides powerful features that streamline the website creation while offering ample customization. Here’s a look at some of the standout features:
General Settings
- Color & Typography Controls: Customize the site’s color scheme and typography without writing any code.
- Layout Options: Adjust global layout settings such as sidebars, featured articles, and post layouts for a consistent look across the site.
- Popup Management: Easily enable popups for promotions, email sign-ups, and more.
Navigation Settings
- Custom Menus & Links: Build and manage dropdown menus or custom navigation links for better site organization.
- Sticky Navigation: Enable sticky navigation to keep the menu visible as users scroll through the site.
SEO & Speed Optimization: What’s Built-In
- Built-in SEO Optimization: While Elegant Themes are built with clean code, achieving top Google PageSpeed Insights scores often requires advanced caching and configuration. For guaranteed sub-2-second load times, consider our professional WordPress Speed Optimization service.
- Custom SEO Fields: Customize meta titles, descriptions, and keywords directly in the theme settings (now often handled by dedicated plugins like Rank Math or Yoast) to boost your SEO rankings.
Integration & Support
- Third-Party Integrations: Easily integrate with Google Analytics, Facebook Pixel, and other tools for tracking visitor behavior and conversions.
- Regular Updates: Enjoy consistent updates to ensure compatibility with the latest WordPress and PHP versions. However, for continuous oversight, manual testing, and guaranteed security alignment, many clients choose a dedicated WordPress Care Plan.
- Support: Receive dedicated customer support through live chat, email, and an extensive support forum.
Divi vs. Extra: Which Theme Should You Choose?
Divi and Extra are fantastic themes, but each caters to different use cases. Let’s break down the main differences to help you decide which theme suits you best.
Divi Theme: Ultimate Flexibility and Customization
Divi is Elegant Themes’ most versatile and feature-rich theme, ideal for users who want complete design freedom without coding. It’s perfect for building everything from blogs to complex e-commerce sites.
Key Features:
- Divi Builder: A drag-and-drop page builder that enables you to create complex layouts visually—no coding required.
- Layout Packs: Access over 100 pre-built website layouts, making it easy to get started with a professional design.
- A/B Testing with Divi Leads: Built-in tools to test different page designs and optimize for conversions.
- Responsive Design: Divi’s layouts are fully responsive, ensuring your site looks great on any device.
Best for: Anyone looking for flexibility and customization, including businesses, portfolios, and online stores.
Extra Theme: Perfect for Content-Rich Websites
Extra is built for content-heavy websites like blogs, news sites, and online magazines. While it shares many features with Divi, it focuses more on content organization and display.
Key Features:
- Category Builder: Create custom layouts for specific content categories, such as blogs, portfolios, or e-commerce products.
- Grid Layouts: Beautiful image-centric grids perfect for visually-driven content like magazines or photo-heavy blogs.
- WooCommerce Support: Seamlessly integrates with WooCommerce for easy e-commerce setup alongside your blog or magazine.
Best for Bloggers, journalists, and publishers who need a theme that focuses on content organization and visual appeal.
Elegant Themes Pricing
Elegant Themes offers two pricing options, both of which provide great value:
- Annual Membership: $89/year. This includes access to all themes, plugins, and updates.
- Lifetime Membership: $249 one-time fee. Enjoy lifetime access to all themes, plugins, and future updates.
Free Trial: Elegant Themes offers a 30-day trial for the Divi theme, allowing you to explore the features before committing to a paid plan. Both plans come with a 30-day money-back guarantee.
Pros and Cons of Elegant Themes
Pros:
- User-Friendly: Drag-and-drop builders and pre-designed layouts make building a website easy for beginners and experienced users alike.
- Regular Updates & Security: Elegant Themes ensures compatibility with the latest WordPress and PHP updates and ongoing security patches.
- Excellent Support: Access to live chat support, email, and an extensive knowledge base for troubleshooting and learning.
Cons:
- Learning Curve: While Divi’s flexibility is powerful, it can lead to complex code conflicts or unexpected errors for new users. If you encounter a bug or need a fast, guaranteed fix for a Divi-related issue, our technical developers are available 24/7.
- No Free Version: Unlike some competitors, Elegant Themes doesn’t offer a free version, but the value for money is significant considering the features.
- Divi Code Bloat: Due to its extensive feature set, Divi can sometimes generate more code than minimalist themes. To maintain fast page speeds, you should pair Divi with a caching and optimization plugin.
Conclusion: Are Elegant Themes Right for You?
Whether you choose Divi or Extra, you’ve selected a powerful, flexible platform. But when theme conflicts, unexpected downtime, or slow speeds threaten your site, you need expert intervention. Don’t wait for a crash—secure your site today. Get started with a One-Time Fix or explore our Care Plans for proactive 24/7 support