How to Create a Popup on a WordPress Website (Free and Paid)

Popup is the best way to capture your visitors’ attention and promote or highlight something specific on your WordPress website.

Popup forms help WordPress users to promote your new product launch, collect emails for your newsletter, or display important information to your visitors. The engagement rate of popups is higher than other online marketing forms.

Because of the massive popularity of popups, many WordPress plugins are available on the market. So, choosing the perfect popup plugin can be difficult for a newbie or even an intermediate.

If you’ve landed this article, you’re in the right place. In this tutorial, we will guide you through creating a popup on WordPress website using free and paid options.

What is Popup?

A popup is an online advertising form that opens over the webpage’s content. It usually begins on admin set time, like when someone enters the website, clicks on a specific link after a few seconds, scrolls to a certain point, and many more.

Commonly, popups are the most effective way to announce offers and update or capture emails from website visitors. They are designed to stand out to the user, often when someone visits the website or upon intended exit.

In terms of functionality, popups can be customized with timers, like after 5 or 10 seconds, it will appear, trigger based on user behavior, and more.

Popup is a great way to grab your visitors’ attention and keep them engaged with your website. In fact, according to research, popups can increase conversions by up to 400%!

How to Create a Popup on a WordPress Website?

Creating a popup on a WordPress website is much easier than on other platforms. Because of the massive popularity of WordPress, hundreds of popup maker plugins are available.

The paid popup plugin has an advanced tracking system, premium template, social media integration, and more. You are making it the best choice if you prefer cutting-edge features and flexible options.

Many free options are available in the WordPress directory, and those plugins help you create popups for free. But these plugins come with limited features compared to paid popup plugins.

Today, we cover free and paid options so you can choose the best one for your website. So, let’s get started!

Related Reading: Online Forms security in WordPress

Creating a Popup with Elementor Pro (Paid)

Elementor Pro comes with popup creation features and 50+ premade template styles. Elementor Pro is an all-in-one solution for creating and managing popups in WordPress. Let’s look at how you can create a popup using Elementor Pro.

Note: The Elementor free option doesn’t come with popup features, So you need to upgrade to Elementor Pro to use popup features.

After upgrading to Elementor Pro, you need to hover on Templates, then click on popup. After clicking on the popup, you’ll come to this page. Click the Add New Popup Button to create your first popup with Elementor Pro.

After coming to this page, you need to Name Your Template and click on the Create Template Button.

Then, the Elementor Pro popup library will open on your website. Here, you’ll find more than 50 premade templates that you can use for your website.

After choosing your template, an Insert button will appear to you, and then click on the button.

After opening your popup with Elementor page builder, you can change anything with the page builder. Users can change Background and text colors, Add a Heading, Button, and more.

Once you’re satisfied with your design, click on the Publish Button.

After clicking the publish button, you must follow a few steps to complete the setup.

The first step is a condition where you want to show your popup. After coming to this page, click the Add Condition button, set Entire Site, and click the Next button.

Then, on the Triggers page, in this page, you need to set when you want to show your popup. You can choose On Page load, On Scroll, On Scroll To Elements, On Click, After Inactivity, or On Page Exit Intent.

After setting up your trigger, click the following button and skip the last step (Advanced Rules).

You can create a popup with Elementor Pro by following all those steps.

How to Create a Popup For Free?

This step is for free users who don’t want to spend money on a popup plugin. Don’t worry! The WordPress directory has some tremendous free popup plugins that you can use for your website.

You must first install a ” Hustle plugin to create a free popup.” After finding the plugin, click on the Install Now button. To complete the installation process, click on the Activate Button.

After activating the Hustle plugin, you need to hover on Hustle and click on Pop Up. After clicking the popup, you’ll come to this page. And then click the + Create Button.

Then you need to Name your popup, and you also need to select what type of popup you want to create, like Email Opt-in and Informational. Then, click on the Choose Template Button.

The hustle plugin allows you to create your popup from scratch. Also, you can go with their premade template. Choosing a premade template is easy as you don’t need to edit anything.

After choosing your template, click the import now button; your popup will be ready within a few seconds.

To publish your popup, follow a few simple steps like Elementor Pro: content (Title, body text, image), emails (Email submission for and action after submitting user email), integration, appearance, visibility, and behavior.

After following all those steps, click the publish button, and you’re done!

Frequently Asked Questions (FAQs)

How do you add a popup in WordPress?

You can add popups to your website using a popup maker plugin like Hustle or Elementor Pro.

How do I create a popup form in WordPress for free?

To create a popup for free, you can use the Hustle plugin, which is available in the WordPress directory.

How do I create a popup page?

Creating a popup page is simple, as you can use a plugin like Elementor Pro or Hustle to design and customize your popup.

How do I create a popup form in WordPress for free?

Using the Hustle free WordPress plugin, you can create popups for WordPress for free.

How do I create a popup menu in WordPress?

Elementor Pro allows its users to create popup menus for WordPress websites; with the help of this feature, you can easily create a custom navigation menu to grab your visitors’ attention.


Popups are a great way to grab the attention of your visitors and promote offers, collect emails, or increase conversions.

With the help of Elementor Pro or Hustle plugin, you can easily create popups for your WordPress website. Choose the best option that suits your needs, and create engaging popups today!

Elementor Pro is the best option for those who want more advanced features and customization options, whereas Hustle is a great free option for those on a budget.

No matter which option you choose, creating popups with Elementor Pro or even Hustle can significantly enhance the user experience on your website and drive better results for your business.

I hope you found this tutorial helpful, and if you have any questions or suggestions, feel free to comment below. We’ll be happy to help you out.

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