7 Excellent Skills for WordPress Content Writing

Imagine a world were websites, social media posts, blogs, or newsletters had only visuals and no written content. It would be pretty hard to digest, right? Now imagine if we did not have any content writers on this planet at all? Who would craft those insightful combinations of words that are a vital part of our marketing campaigns? Unimaginable!

The fact is content and content writing are an essential aspect of conveying information via blogs, websites, marketing campaigns, news, etc. However, content writing is not the easiest job to do. As a content writer, a lot of practice and skill is required before you can claim success. So when creating content for WordPress articles, blogs, etc. you need the combined skill of being a researcher, writer, editor, designer, and knowledge in Search Engine Optimization (SEO)

In this post, I’ll be sharing seven excellent skills you’ll require for your WordPress content writing.

1. Knowledge in SEO, HTML, and WordPress

 I know this might come across as a bit overwhelming at first glance, relax! You’re required to have only the basics knowledge for a start. So why do you even need to know those things in the first place? It’s because WordPress themes are designed with different automatic functions. So you’re the only one that can edit your text to appear as you wish using the text/HTML tab

Therefore, there are several WordPress themes and plug-ins available with default automated functions to help you design and operate a WordPress website with ease. Additionally, you’ll need to know the crucial SEO basics if you want to write content that ranks tops on your target audience search engines. This is because algorithms that determine how search engine works are updated frequently. Thus you’ll need to be on top of these updates to understand them and take full advantage of them.

2. Ability to Carry out Proper Research before Writing

A curious and analytical mind is convenient when it comes to writing. It allows you to perform very well as an all-round writer both on and off WordPress. You can have clarity as to how you wish to connect to your target audience via your content.

Thanks to the internet, doing your research is much easier, and you get an abundance of information. It only becomes our job to make use of those resources. My advice on writing and research is that, when you think of a topic to write on, don’t delve right into writing. Instead, take time to search on what other authors have written on the subject, so you can develop an idea that is fresh and unique.

Keyword Research

Your research should also include niche, topic, and keyword research. Also, make sure you note down your ideas as you research, so you don’t forget. Researching is a skill you should never stop growing. Besides helping your posts get more readers, it also enriches and improves your content.

3. Being Precise with what you want to say

Knowing the exact message you want to convey to your readers makes your content writing more fluid. When you know the tone, words, and information you wish to use, you’ll end up with excellent and exciting content. Having an understanding of your readers also makes it quite easy to decide what you are willing to say. You can also work on content quality with free tools found at studycrumb.

For instance, if your target readers are women with 4a-c type hair, you can’t be writing on topics related to straight and silky 1a-c hair types. Similarly, if you have a female target audience, writing on a subject such as “How to Get Six-pack abs like David Beckham” isn’t advisable.

4. Have Diverse Writing Styles

The ability to be flexible with your writing is another crucial skill to have in content writing. As a content writer, once you can master the art of adapting yourself to different writing styles, your WordPress posts will be magical. When you are resigned to writing on the same topic in the same niche, it could lead to redundancy.

An excellent example of writers who work on different topics using diverse writing styles is the essay writing service reviews website Best Writers Online. Therefore, a writer who wants to have consistent success in content writing must switch between genres and niches. This ability is bound to enhance your thought process, thinking outside the box, and likewise increase your knowledge.

5. Manage Your Time Effectively

I can never overemphasis the importance of time management! If you wish to have success in WordPress content writing, you need to be able to schedule the time for writing and posting. So how can you manage your time effectively and get your articles done on time?

Below are some helpful tips:

Editorial calendar

  • Get an editorial calendar.
  • Have deadlines for writing and posting your article
  • Create a structure for your content writing
  • Do away with things that can distract you.
  • Review only when you finish writing.

6. Good Grasp of Social Media 

Want your content to go viral? Then you need to know how to work social media. I mean, what’s the use of writing an excellent and informative WordPress article if no one gets to read it? Therefore, you must be active on social media platforms channels. But before you start posting, remember that you need to have a social media strategy. You can add social media icons such as Twitter, Facebook, or Instagram, on your WordPress post, or link your website posts to your profile. Since most of these social media channels work cross-platform, sharing your content can be done with a single click of a button.

Social media

These strategies will help your posts go beyond your target audience and pique the interest of co-workers and industry experts. Besides enabling you to share your WordPress content, social media and SEO are like two peas in a pod. Proper use of your social media can improve your content ranking in search engines as well.

7. Be You, Be Original!

Again, being unique and original with your WordPress content writing does not only get you more readers, but it’s also essential for SEO Optimization. Having an original content goes beyond not plagiarizing; it means that your content should have a recognizable voice that is yours. Although attaining this level of content writing is not so easy, but like every other skill, you need determination, effort, and time.

You can look to highly respected writers in the same niche and then develop your voice and style as you grow. Learn to tweak your writing by eliminating and adapting to what works and what doesn’t for you. Whatever you decide your style is, let it scream, “This is me”! So if you feel like humor in writing is a good idea, but you don’t have zero sense of humor in your bones, then it’s best you don’t use humor in your writing.


The passion you have for writing will always shine through in whatever piece you write. And to make your WordPress content writing even better, do not be afraid to pick up new skills and grow them. I hope this article helps you do just that!

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