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According to a recent study, 90% of US organizations prioritize email communication. Thus, email marketing is important for businesses.
But guess what if you spend a lot of time creating a campaign and sharing it with your customers or clients, but your email doesn’t deliver? What happens? – No email marketing service will ensure your emails get delivered to your clients.
This is where Email verification or Email validation comes in.
Email validation or Email verification is the process of verifying the accuracy and quality of an email address. Email validation services help you to get rid of unsafe and invalid email addresses and help you reach more clients or customers.
In any digital marketing strategy, email delivery ability is critical to success. Email verification helps you reduce your email bounce rates on email campaigns and protects the reputation of your outgoing mail server.
Here are several benefits of Email Validation:
1. It helps you to reduce email bounces:
Using an Email verifier will determine which email addresses are valid and safe to send. When you verify your email database, you will get valid email addresses that are working or active, so there is a 100% chance that your email got delivered.
Email verification results are detailed. You can find which addresses are undeliverable, role-based, accept-all, and so on. The service also allows you to find spam traps in your email list.
2. It helps you to get accurate data:
Let’s understand this with an example if you have an old email list. And now, once again, you want to start your email campaign and notify your customers about your service or product.
How will you ensure that the old list email addresses are working? It’s difficult to determine if a person’s email ID has changed since he changed jobs or moved to another city, so it won’t always be the same.
So, the email verifier will help you verify your email list and find the active email addresses in your database.
Using email verification service, you will get a clean and accurate email database.
3. It helps you to improve customer engagement:
Using an Email Verification service helps you remove incorrect or non-existent email addresses from your list, ensuring the remaining ones are real.
Your emails will contain stuff they’re interested in and care about. When you get a valid email address, you will send your emails to those interested in your service, which will help you improve customer engagement.
4. Prevents Deliverability Issues:
While running an email marketing campaign, you get rid of junk or spam email addresses, and you will have a list of safe or valid email addresses. So you will be confident about sharing your email campaign as if you are sure the emails you send will get delivered.
So, an Email verifier helps you prevent deliverability issues and assures you that your email will be delivered to your clients or customers.
5. Keep your Email List Updated:
An email verifier ensures that your email list is updated and that all emails on your mailing list are valid, safe, and deliverable.
This assures you that your efforts to target these recipients are in the correct direction and that you aren’t wasting a single penny on invalid or expired addresses.
6. It helps you to lower spam complaints:
The main benefit of email validation is that it helps reduce spam complaints. If you send your email without verification, you might be sending emails to spam addresses.
This will be harmful to you and ruin your reputation. If you continue with the following process, your IP might be blocked by your ISP.
If you have role-based email addresses in your list, you might send emails to spam trap email addresses.
So, an email verification tool separates and removes invalid role addresses from your mailing list. Hence, no email has been sent to role addresses, and there are no spam complaints.
Wrap up
Email validation benefits are multiple and meaningful. Successful marketers know this, and they always make sure that they use email verification services to clean their email lists. It helps with cost savings and better analytics, from a major reduction in email bounces to fewer complaints.
A good Email verifier provides users with detailed results of Email Verification. This helps them separate safe-to-send email addresses from undeliverable, risky, or unknown addresses. As a result, they can run campaigns that bring better results.