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Initiating a blog can be an exhilarating endeavor. Whether it’s for your business or personal use, the ultimate goal is to attract readers and encourage content sharing to enhance your online visibility.
Once you’ve finalized your list of keywords, outlined potential topics, and pinpointed your target audience, you might seek guidance on the next steps. To assist you, we have curated tips and tricks to elevate the quality of your WordPress content, making it more shareable and engaging.
Remember to create content that is relevant and timely
Making your content valuable and relevant is important to ensure that it gets read and shared. People are more likely to share content that they find helpful and meaningful.
When creating content on WordPress, it’s essential to focus on topics that align with your audience’s interests and needs. Addressing their problems and answering their questions can make your content more shareable and valuable.
Create emotive content
It’s important to include positive or humorous content to make your blog stand out and generate more shares. Incorporating emotional triggers and effective storytelling can captivate your audience and encourage engagement. A great example is John Lewis’ Christmas ads, which are widely anticipated yearly.
To evoke emotion and interest, consider infusing humor into your blog posts or covering topics such as surprising statistics, life hacks, new trends, or anything that promotes positivity and well-being.
Create a mix of viral and pillar content
The winning ratio to a successful WordPress blog is to create content comprising 20% viral posts and 80% pillar posts. Pillar content teaches your readers how to handle a specific problem and is directly associated with your industry, whereas viral content may not be directly connected to your primary focus.
Pillar content keeps your readers coming back to know more, so it plays just as much of an essential role in driving continuous traffic to your site.
Use high-quality images
Images are a highly effective means of attracting attention. It’s important to ensure that your photos are high quality to avoid appearing pixelated when shared on social media. Additionally, optimizing the images to reduce file size can prevent them from affecting the loading times of your website.
Including an alt tag for each image is recommended to improve your website’s SEO and make the images accessible to visually impaired individuals.
Spread the word
There are several ways to ‘spread’ your content. Whichever methods you use, the most crucial thing is to have a constant model, such as encouraging your audience to share the content after they are through reading or, for businesses, emailing your team to request that they share it on their channels.
As a beginner, creating shareable WordPress content can seem daunting. The best approach is to put yourself in your target audience’s shoes and consider what they want to read about. If they’re not interested in the information you produce, they’ll hardly give it a second look, let alone think of sharing it.
Despite having a strong content strategy, there’s still a lot that you can do to make it easier to be found online. A secure, fast, and well-optimized website makes it much more likely for your content to be seen and shared. We understand the importance of a website showcasing your carefully planned, researched, and written content to the best of its ability. We provide a monthly maintenance service to help you get the most from the platform. View our WordPress maintenance plans to find the one best suited to your circumstances.
Now, unleash your inner Hemingway and get to write some shareable WordPress content while keeping these tips and tricks in mind.