A beginner’s guide to writing shareable WordPress content

Starting a blog is exciting. Whether it’s a blog for your business or something personal, the goal is the same – you want people to read and share your content to help your online presence grow.

If you’ve already come up with your list of keywords, mapped out topics and identified your target audience, you may be wondering what the next step is. To help, we’ve pulled together some tips and tricks to make your WordPress material worth sharing.

Create relevant and timely content

Content will only get read or shared if it serves a purpose. When people see something useful, they want others to also have a look at it, and hence it becomes shareable. The key is to create shareable WordPress content that is relevant to your target audience’s lives at the time where it matters most.

When writing, you should consider the needs of your readers and align your content to solve the problems that they are trying to answer via Google.

Create emotive content

Positive or humorous content is more likely to be shared. Emotional triggers and good storytelling will set your blog apart and get people talking. John Lewis have nailed this with their Christmas ads, which have become arguably the most highly anticipated advert of the year!

Try to stir up emotion by injecting a little humour into your blog post or come up with topics that include surprising statistics, life-hacks, new trends or anything that gives you the feel-good factor.

Create a mix of viral and pillar content

The winning ratio to a successful WordPress blog is to create content that is made up of 20% viral posts and 80% pillar posts. Pillar content teaches your readers how to handle a specific problem and is directly associated with your industry, whereas viral content may not be directly connected to your primary focus.

Pillar content keeps your readers coming back to know more so it plays just as much of an important role to drive continuous traffic to your site.

Use high-quality images

Images are one of the most effective ways to capture attention. The photos you use should be high-quality so they don’t appear pixilated when shared on social media. They should also be optimised to reduce the file size so that it doesn’t affect the page loading times of your website.

It is good practice to include an alt-tag for each image. Not only will this help improve your SEO, it also helps those who are visually impaired to understand what the image is.

Spread the word

There are several ways to ‘spread’ your content. Whichever methods you use, the most crucial thing is to have a constant model, such as encouraging your audience to share the content after they are through reading or, for businesses, emailing your team to request that they share in on their personal channels.

As a beginner to creating shareable WordPress content, it can seem quite daunting. The best way to approach it is to put yourself in your target audience’s shoes and think about what they would like to read about. If they’re not interested in the information that you produce, they’ll hardly give it a second look let alone think of sharing it.

Despite having a strong content strategy, there’s still a lot that you can do to make it easier to be found online. A secure, fast, and well-optimised website makes it much more likely for your content to be found and shared. We understand the importance of having a website that showcases your carefully planned, researched and written content to the best of its ability. We provide a monthly maintenance service to help you get the most from the platform. View our monthly payment plans to find the one best suited to your circumstances.

Now, unleash your inner Hemingway and get writing some shareable WordPress content while keeping these tips and tricks in mind.

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