WordPress vs Wix: How They Compare and Which One You Should Use to Publish Your Site

WordPress vs Wix: How They Compare and Which One You Should Use to Publish Your Site

One of your first concerns about creating a website is which platform to use. This is a more significant consideration than you realize, as your choice influences every decision from there on out. WordPress vs. Wix is a standard comparison because both platforms are prominent and feature-heavy.

For example, Wix includes almost everything you need within the box to start creating your website. In contrast, WordPress needs more technical information. However, Wix does have some significant drawbacks that aren’t visible at first glance.

This post will compare WordPress and Wix and discuss which suits you better. First, let’s discuss Wix and why it’s with us.

Introducing Wix

For the unaware, Wix is a website builder platform rather than a Content Management System (CMS) like WordPress. The difference is that Wix looks to include everything you need to create and manage your site without the need for third-party solutions.


Compared to other website platforms, Wix is one of the more popular. While no solution can compete with WordPress on sheer user numbers, it does have a healthy market share that dukes it out with Joomla! and Squarespace.

The major appeal of Wix is its all-in-one feature set and ease of use. In the next section, we’ll explore this a little further.

Why You Might Want to Use Wix to Publish Your Site

While it’s easy to dismiss Wix as a WordPress also-ran, it has plenty to offer site owners. For example, there’s a commendable focus on User Experience (UX). You’ll choose a template for your site before you sign up, which is a great way to get someone ‘on the hook’. It’s a quick process, and you can begin creating your site immediately.

What’s more, many helpful tooltips across the Wix dashboard will help you understand what every feature does. We also like the editing experience with Wix. There are administration menus full of specific options, and the visual editor is a joy to use, too:

wix visual editor

We also like how users don’t have to worry about site security, as Wix handles this. It’s a scary facet of running a site, and Wix’s responsibility for your site’s security is going to appeal to less technical and fearful users.

Although Wix doesn’t need to extend its functionality per se, the App Market is one of the best available and fills the gaps missing in the core software:

wix app market

Overall, Wix will appeal to users who don’t want to deal with the technical aspects of running a site. This is a valid consideration, and for this, Wix has a lot to offer.

Where WordPress Does Better Than Wix

Of course, WordPress has many positives, too. It’s open-source, meaning a whole community works on the platform rather than a development team disconnected from its users.

Wix also doesn’t let you take your site elsewhere if you want to use a competitor. This isn’t an ideal stance, and most other website builder platforms let you export and migrate content. As such, Wix expects you to use the platform forever, which isn’t feasible.

WordPress has more options for theming your site and extending the functionality. While Wix offers around 800 templates, WordPress has thousands of themes – both free and premium, depending on your budget:

wordpress themes

The WordPress Plugin Directory is also well-stocked, and you should be able to find what you need within its library. It allows you to create a site your way rather than working within the set parameters that Wix offers.

WordPress vs Wix: Pricing

It’s fair to note that WordPress vs Wix isn’t the direct comparison you think. Both platforms aim to achieve different goals, which are reflected in the pricing.

For example, WordPress core software is free, but you must spend money to obtain hosting, a domain, plugins, and themes. Depending on your choices, you could spend around $350–400 per year on a complete WordPress website.

In contrast, Wix restricts the features and functionality you get through subscription tiers. There are seven different tiers to choose from with Wix, depending on whether you want to set up e-commerce functionality. There’s a free tier, too, but this is a limited representation of Wix rather than a legitimate way to publish a site.

You’ll likely pay around $30 per month for the entire Wix experience—around $360 annually. This is a steal when you compare it to WordPress’ need for hosting, a domain, and other factors. However, WordPress represents a better, longer-term investment. This is because you own your content and decide how your site presents.

In short, WordPress represents better value for money despite the need for a more significant initial outlay.

WordPress vs Wix: Which Platform You Should Use

While it may not seem so, WordPress vs. Wix is a stricter comparison than you’d think. Wix offers good functionality and a solid UX. Because everything you need is accessible from the start, the learning curve is shallow. WordPress can have a steeper curve, especially regarding the technical aspects of running a site.

Despite Wix’s robust feature set and excellent App Market, WordPress wins the battle. It’s unrestricted in what you can achieve, modular in its approach, and cost-effective over the long term. WordPress is built to scale with your site’s success, whereas you could hit a ceiling with Wix and lose value.

In Summary

Choosing a website platform is crucial, so you’ll want to research before spending money. One key skirmish for WordPress vs. Wix is that both are free at the core. This makes your decision that much tougher.

However, WordPress offers flexibility, scalability, and modularity. Moreover, a fantastic community strives to make the platform the best it can be. Because of this, WordPress is a go-to solution regardless of your site’s needs.

Do you think there’s something extra to add to the discussion between WordPress and Wix? Let us know your thoughts in the comments section below!

wordpress support plans

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