Article read time - 5 minutes

Do you think you’re overpaying for a WordPress theme?

Or you’re not getting features your require for your budget?

Or you just confused and can not decide how much amount you should pay for a WordPress theme?

Don’t WORRY!

We’ll add some clarity about how much you should pay for a WordPress theme.

One of the most important characteristics of any product is its PRICE.

As a result, the price of a WordPress theme should be a key selling point.

NOW, looking at the current state of the WordPress industry, there is a confusing variety of different pricing models.

In this post, we’ll cover how much different themes cost (with analysis from hundreds of themes), 

And it discusses the best course of action for theme sellers in this highly competitive industry.

SO, without any further ado, let’s get rolling.

The Pricing Of WordPress Theme

When it comes to WordPress themes, there are millions of themes out there.

They are all ranging from $10 to $200. 

Despite this, theme pricing is remarkably consistent when viewed as a whole:

With a few exceptions in either direction, most WordPress themes for sale right now are priced at or around $59, with a few outliers in either direction.

The market appears to have reached an agreement on what the average WordPress theme should cost.

So let’s go deeper into WordPress pricing.

The Average Price Of A WordPress Theme On The Market

You may have heard the name of ThemeForest.

It is one of the few marketplaces that publish sales data, allowing for a once-in-a-lifetime opportunity to compare theme prices to sales.

BUT, does the price of a WordPress theme have an impact on sales?

Well, there’s no certain answer let’s find out:

All of the best-selling themes, on the other hand, are grouped around the $59 price point.

A lot of people think $59 is a reasonable price for a WordPress theme.

It seems reasonable to assume that more expensive themes will sell fewer copies, while less costly themes will sell more (thereby making up the difference).

But this isn’t the case: aside from one notable exception, themes at a lower price point don’t appear to offer any significant benefit.

This suggests that a low price isn’t necessarily a selling point.

wordpress support plans

What About Theme Subscriptions?

A year’s subscription costs an average of $145, with a median of $139. The average cost of a “lifetime” subscription (one without an annual fee) is $255, with a median price of $249.

Of course, theme club subscriptions vary in terms of how many themes you get for your money, so perhaps “yearly price per theme” is a better metric. Here’s where we see some significant differences:

The average annual cost per theme is just over $4.20. (which is an incredible deal).

Furthermore, the cheapest theme costs $0.79, while the most expensive cost $27.18.

Is the market less certain about the price of a WordPress theme when it’s purchased as part of a theme club subscription?

There are many variables at work here, but we can draw some valuable conclusions. Next, we’ll take a closer look at each of these:

NOW, let’s take a closer look at each of these in turn.

Market For Commoditized Themes

The middle tier of WordPress themes may have devolved into a commodity.

It’s difficult to say whether this is a good thing.

On the one hand, consumers can get a relatively high-quality product for a relatively low price, and sales figures indicate that developers targeting this price point will do well.

We can also see that the best-selling themes come from a diverse range of developers, implying that this concentration around a single price point prevents market monopolization, which is beneficial to both consumers and developers.

Is this average price, however, the “best price”? The concept of “perfect competition” assumes that all parties have “perfect knowledge,” but we’re still a long way from that.

Based on experience, most consumers will have little understanding of what makes a theme good, other than what it says on the tin vs. the consumer’s expectations.

Themes are not in any sense all equal.

This means that, simply by targeting the same price point, lower-quality themes with respectable-looking marketing can easily compete with much higher-quality themes.

For developers with limited resources, this type of competition can only go so far before becoming economically unsustainable.

On the other hand, if the average price rises without a noticeable increase in quality, consumers will have less reason to choose WordPress over proprietary websites. One of its main draws is its low cost and ease of use.

Is It Necessary To Charge The Same Amount For All Themes?

The data clearly shows that the average best-selling WordPress theme cost is very close to the price mention above, the point of $59.

However, themes at TemplateMela are very much affordable, even below $59.

And the reason people prefer TemplateMela is the quality. It provides more in less.

Furthermore, there is little link between price and sales. 

As a result, theme vendors may want to concentrate on volume sales and price precisely at the $59 price point.

Indeed, with the market nearing this golden price and near-perfect competition, we aren’t at the point of overcrowding, as is frequently claimed, and new entrants can still break into the market successfully.

Similarly, suppose a small number of theme shops can gain a competitive advantage through economies of scale, quality, or branding in the coming years. 

In that case, we may see the market shift towards monopoly or oligopoly, making it significantly more difficult for all but the largest firms to compete.

Last Words On WordPress Theme Cost Analysis

 There are two clear conclusions to draw here:

The general WordPress theme market is highly competitive and clustered around the $59 price point.

BUT there are other options, too; as we mentioned earlier, TemplateMela could be a great source of high-quality WordPress and eCommerce themes.

With fewer customers, a well-designed and specialized theme can generate more revenue.

Niche customers are willing to pay more, and niche theme developers should be ready to accept fewer customers in exchange for potentially higher profits.

The future of theme clubs is less certain, but we can safely conclude that the market is overall healthy.

More entrants are welcome, and existing theme shops can expand significantly.

Finally, the average WordPress theme costs $59 on the market, which is likely to be the price you pay.

Don’t go beyond that limit unless you want something particular that you can’t get from anywhere else.

And even if the $59 price tag is costlier for you, you can buy affordable themes from TemplateMela.

However, that number is expected to rise in the coming years, which is perfectly fine.

wordpress support plans

Leave a Reply
Comment policy: We value comments and the time that visitors to our blog spend to give feedback. Please note that all comments are manually moderated and any deemed to be spam or promotional will be deleted.