10 WordPress SEO Optimization tactics you should be using in 2019

10 WordPress SEO Optimization tactics you should be using in 2019

Setting up a WordPress site is pretty straightforward, but proper WordPress SEO optimization can be tricky. The platform has many features that make it decent for SEO purposes, but there’s plenty of room for improvement.

SEO never stops evolving, so it’s essential to stay on top of the best practices to boost your website’s visibility.

Here are 10 WordPress SEO optimization tactics you should use in 2019.

1. Pick a good web host

The first thing you need to review is your web host. Speed is a significant ranking factor for search engines, so you must ensure your site loads fast.  If your site takes longer than 2 seconds to load, you should contact your host and ask why the server is sluggish. If they cannot give you a reason, switching to a different host may be time.

Ask for recommendations from trusted sources rather than relying on ‘top 10 web hosting’ blogs, as most charge to be listed.

2. Alter the default permalinks structure

WordPress uses permalinks for posts; by default, they aren’t SEO-friendly. However, if you alter the permalink structure, you can include important keywords.

This simple step can make a huge difference in ranking in search engines.

3. Install useful plugins

If you haven’t already, install three plugins: a .xml sitemap plugin to help search engines index your site content faster, an SEO plugin to automatically manage numerous SEO aspects of your blog, and a caching plugin to improve loading times.

4. Internal linking

Internal linking makes navigation within your site more accessible for users and search bots. Linking to related posts helps feed search engines more relevant content on your website, as well as helping your old posts get more traffic.

5. Optimize all images

Resizing images can improve your site’s page loading times and how it ranks. You can use plugins like Smush.it to optimize and automatically reduce uploaded images’ sizes.

6. Fix broken links

If you have too many broken links on your website, search engines may think it’s been abandoned, preventing you from ranking highly. Search engines like sites to be properly maintained, so broken links may cause them to penalize you.

7. Think about social media

Having an active presence on social media is a great way to engage with your customers and demonstrate to search engines that you are providing valuable content. Integrating social media sharing buttons in your posts will allow search engines to determine what reactions a webpage gets from real users.

8. Put the most critical keywords in the first 100 keywords zone

Another WordPress SEO Optimization tactic is to put your most important keyword in your content’s first two paragraphs. Google decides how it will index the page based on the first two paragraphs of your text, so you must factor that into your keyword strategy.

The keyword should also be in the page title for the best results to make that page rank higher.

9. Write high-quality content

It’s no secret that Google favors high-quality content, so the best way to rank highly is to provide well-written content that your readers will enjoy. Search engines use various techniques to determine whether your content is worth featuring in search results.

Long-form content is particularly good for SEO as people enjoy reading in-depth topics. To rank in the top 10 in Google for any keyword, you should aim to write at least 2,000 words on the subject. When people take time to search for something, they want all the information in one spot rather than having to read numerous links on the same topic.

10. Add fresh new posts frequently

Google prioritizes sites that continuously update their content, especially for time-conscious searches. Luckily, you can find inspiration from many places, regardless of your niche. You could write about relevant events, industry trends, or top tips—anything your target audience will enjoy reading about.

We hope you enjoyed our top 10 WordPress SEO optimization tactics for 2019. This scratches the surface of improving your ranking in search engines.

When you sign up for one of our monthly WordPress maintenance plans, we will conduct an initial SEO audit on your website and do all the necessary work to improve your search visibility as part of the service. Please learn more about how we can help you get the most out of your WordPress site here.

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