Are you struggling to convert your e-commerce website visitors into clients? Maybe, you are also experiencing a high bounce rate due to a lack of functionalities in your website. You can enhance the features of your WordPress-built eCommerce site by incorporating some excellent and effective plugins. No doubt, there are tons of plugins available at your disposal, but you must know the ones that can amp up your online business. This write-up will introduce you to 5 killer WordPress plugins that you should consider for your website.

You may be aware that WordPress is the most popular CMS in the world. No wonder it’s the most popular website builder for e-commerce businesses. In this competitive world, you have to be one step ahead of your rivals. What you are selling online, plenty of other businesses are doing the same. So, why do buyers choose you? You have to offer them something extra and useful. This is where plugins come into play.

So, let’s get to the point and introduce you to the top 5 plugins that we have rounded up for you.

1. WooCommerce

When we talk about WordPress-based plugins, WooCommerce has to top the list. In fact, it’s the most popular plugin for e-commerce businesses worldwide. Statistically, 25% of online stores are powered by the WooCommerce plugin. Besides being a popular plugin, WooCommerce is also the most popular eCommerce platform in the world.

Tons of addons and themes are available that are compatible with WooCommerce. No doubt, many developers are putting all-out efforts into developing these WooCommerce-friendly addons and themes. The plugin’s popularity has exploded so much that many hosting companies have already started providing exclusive WooCommerce hosting solutions.

Key Features of WooCommerce:

A host of extensions and themes are available, letting you inject new features into your site. You can add cart abandonment, discount codes distribution, inventory management, and many other features. With an extensive collection of themes, you can customize and cherrypick your site’s design and layout.

Enables you to sell both digital and physical products. You can sell bundled products, too, with this plugin.

Apart from that, you can add affiliate and external products to your site with the plugin, letting you create a better user experience.

WooCommerce is just magnificent when it comes to payment and shipping options. The plugin comes with popular built-in payment gateways. But you can add more payment options leveraging extensions. It can compute shipping costs and taxes automatically as well.

The plugin has epic documentation available online. Along with documentation, WooCommerce has a knowledge base, help desk, and community forum as well.  

Another catchy feature that the plugin has is its inventory management. It manages the inventory quickly and smoothly or allocates the inventory to the store manager. 

Price: It’s free, but you can add paid extensions to have additional features.

Active Installations in WordPress: 5+ million 

2. OptinMonster

OptinMonster is a magnificent lead generation and conversion optimization tool that you must have on your bucket list. The plugin is so rich with high-converting features for your e-commerce store that we have no choice but to introduce it to you. Utilizing this plugin, you can skyrocket your sales and boost your e-mail subscribers. 

It’s incredibly user-friendly, and that’s why you can create any type of campaign for your online store. And these campaigns will lead to your anticipated conversion. Not only that, the plugin also has a host of targeting features. With these features, you can personalize your campaigns for each user and better serve each of them. Hence, if you want to convert your site visitors into paying customers, no way to skip OptinMonster!!!

Key Features:

Killer widgets like pop-ups, floating bars, full-screen welcome mats, and whatnot.

50+ mind-blowing pre-built templates along with a drag and drop builder that you can choose from.

It helps you to turn your abandoning visitors into leads.

Develops special offers for repeat visitors based on their previous interactions with your site.

Creates custom browser cookies based on the clients’ demographic data and then displays highly targeted campaigns to generate leads and conversions.

Seamlessly integrates with WordPress and e-commerce platforms like Woocommerce, Shopify, and BigCommerce. 

Price: Pro version starts at $29/month

Active Installations in WordPress: 1+ million

3. All in One SEO

After you build your e-commerce site, your core goal is to drive sales and conversions. Right? But that’s not going to happen magically. You have to take steps to make it happen. Out of those steps, SEO is a significant factor in boosting your website’s organic traffic. All in One SEO is a plugin that can optimize your site in no time and make your online store rank on top of Google SERP.

All in One SEO is one of the most popular search engine optimization plugins among site owners. Over 2 million websites are making use of this plugin. It offers a complete eCommerce solution with a variety of handy tools and features. Right from asking you to add SEO title, keywords, and meta description, it aids you to connect with Google Search Console, generate XML sitemaps, and optimize for social media platforms. So, it’s a complete SEO package.

Key Features:

Analyzes content and on-page SEO

Snippet preview displays the way your page or post will appear in the search result.

Features with SEO score, site audit, and optimization recommendation.

Enables integration with social media channels.

Generates technical SEO features like schema mark-up, XML sitemaps, and robot.txt.

Price: Starts at $199.50/year (Pro). It has a free version too but with limited features.

Active Installations in WordPress: 2+ million

4. WP Forms

If you own a website, no matter whether it’s an eCommerce or an informational website, you need a variety of forms. This is because they help you to boost your site’s user engagement. WP forms can do the tricks for you in this case. Leveraging this drag and drop plugin, you can create contact forms, feedback forms, e-mail subscription forms, payment forms, donation forms, and online order forms. It’s like all in one solution.    

You can even pick from pre-made templates to create customer surveys and polls with this smashing plugin. One of the key facets of this online form builder is its ability to integrate with page builders, like Elementor, Classic Editor, WordPress Block Editor, and Divi. It also integrates with robust marketing and payment platforms, letting you build powerful forms in minutes. Once you are done with the form building, you can embed it on your site seamlessly.

Key Features:

Code-free form creation in a matter of few minutes with the drag and drop form builder.

Contains handy features like geolocation, user journey tracking, conversational forms, form abandonment, multiple page forms, custom WordPress user registration and login forms, etc.

Integrates with both PayPal and Stripe.

Connects your site with Authorize.Net to collect payments and donations.

Generates a real-time report of surveys and polls and provides you an insight into clients’ needs.

Price: Starts at $199.50/year (Pro). The free version is available for a simple solution.

Active Installations in WordPress: 4+ million

5. MonsterInsights

When it comes to multiplying eCommerce website traffic, conversions, and sales, it’s crucial to keep an eye on the stats. You have to monitor the visitors’ behavior on your website. MonsterInsights has the magic to do that for you smoothly and effectively. It’s a Google Analytics-based powerful plugin that displays your site data after you connect it to your WordPress site. You may be wondering why should I deploy it when I can track data in Google Analytics? Yup, in Google Analytics, you can find all the necessary data, but they are scattered and messy.

But MonsterInsights will display you the set of data that matters to you the most in real-time. After you embed the plugin to your site, you can view all the actionable analytics on the WordPress dashboard. The plugin stands out from other Google Analytics-based plugins as it lets you enable all the advanced tracking features in a matter of few clicks.

Key Features:

Provides you a quick and super simple set-up in your WordPress site.

Enhanced tracking available for WooCommerce and Easy Digital Downloads stores.

Referral and ads tracking available.

Enables you to track file downloads, authors, and popular posts.

Integrates Google Analytics and Facebook Instant Articles in one click.

Price: Pro version starts at 199.50/year. It has a free version as well.

Active Installations in WordPress: 3+ million

Hopefully, this post will guide you to pick the right plugins and extensions for your eCommerce website. There are thousands of WordPress plugins are at your disposal. Some of them are free, and some are premium with different plans. It’s very pivotal for you to choose the right plugins and addons for your WordPress site. Only then will you reach the desired outcome.