5 Must Have WordPress Plugins to Boost Conversions

5 Must Have WordPress Plugins to Boost Conversions

Are you struggling to convert your e-commerce website visitors into clients? Maybe you are also experiencing a high bounce rate due to a lack of functionalities in your website. You can enhance the features of your WordPress-built eCommerce site by incorporating some excellent and effective plugins. Many plugins are available, but you must know the ones that can amp up your online business. This write-up will introduce you to 5 killer WordPress plugins you should consider for your website.

You may know that WordPress is the most popular CMS in the world. No wonder it’s the most popular website builder for e-commerce businesses. You must be one step ahead of your rivals in this competitive world. What you are selling online, plenty of other companies are doing the same. So, why do buyers choose you? You have to offer them something extra and valuable. This is where plugins come into play.

So, let’s get to the point and introduce you to the top 5 plugins we have rounded up for you.

1. WooCommerce

woo commerce

When we talk about WordPress-based plugins, WooCommerce has to top the list. It’s the most popular plugin for e-commerce businesses worldwide. Statistically, 25% of online stores are powered by the WooCommerce plugin. Besides being a popular plugin, WooCommerce is also the most popular eCommerce platform in the world.

Tons of add-ons and themes compatible with WooCommerce are available. Many developers are undoubtedly putting all their efforts into developing these WooCommerce-friendly add-ons and themes. The plugin’s popularity has exploded so much that many hosting companies have already started providing exclusive WooCommerce hosting solutions.

Key Features of WooCommerce:

  • Many extensions and themes are available, letting you inject new features into your site. You can add cart abandonment, discount code distribution, inventory management, and many other features. You can customize and cherrypick your site’s design and layout with an extensive collection of themes.
  • This plugin enables you to sell digital and physical products as well as bundled products.
  • The plugin also allows you to add affiliate and external products to your site to create a better user experience.
  • WooCommerce is magnificent when it comes to payment and shipping options. The plugin has popular built-in payment gateways, but you can add more payment options by leveraging extensions. It can also compute shipping costs and taxes automatically.
  • The plugin’s epic documentation is available online. In addition to documentation, WooCommerce has a knowledge base, help desk, and community forum.  
  • Another catchy feature of the plugin is its inventory management. It manages the inventory quickly and smoothly or allocates it to the store manager. 
  • Price: It’s free, but you can add paid extensions for additional features.

Active Installations in WordPress: 5+ million 

2. OptinMonster


OptinMonster is a magnificent lead generation and conversion optimization tool that you must have on your bucket list. The plugin is so rich with high-converting features for your e-commerce store that we have no choice but to introduce it to you. Utilizing this plugin, you can skyrocket your sales and boost your e-mail subscribers. 

It’s incredibly user-friendly, so you can create any campaign for your online store. These campaigns will lead to your anticipated conversion. Not only that, the plugin also has a host of targeting features. With these features, you can personalize your campaigns for each user and better serve each of them. Hence, if you want to convert your site visitors into paying customers, there is no way to skip OptinMonster!!!

Key Features:

  • Killer widgets like pop-ups, floating bars, full-screen welcome mats, and whatnot.
  • You can choose from 50+ mind-blowing pre-built templates and a drag-and-drop builder.
  • It helps you turn your abandoned visitors into leads.
  • Develops special offers for repeat visitors based on their previous interactions with your site.
  • Creates custom browser cookies based on the clients’ demographic data and then displays highly targeted campaigns to generate leads and conversions.
  • Seamlessly integrates with WordPress and e-commerce platforms like Woocommerce, Shopify, and BigCommerce. 
  • Price: Pro version starts at $29/month
  • Active Installations in WordPress: 1+ million

3. All-in-One SEO

all in one seo

After you build your e-commerce site, your core goal is to drive sales and conversions. Right? But that’s not going to happen magically. You have to take steps to make it happen. Out of those steps, SEO is a significant factor in boosting your website’s organic traffic. All-in-One SEO is a plugin that can optimize your site quickly and rank your online store on top of Google SERP.

All-in-One SEO is one of the most popular search engine optimization plugins among site owners. Over 2 million websites use this plugin. It offers a complete eCommerce solution with various handy tools and features. In addition to asking you to add SEO titles, keywords, and meta descriptions, it aids you in connecting with Google Search Console, generating XML sitemaps, and optimizing for social media platforms. So, it’s a complete SEO package.

Key Features:

  • Analyzes content and on-page SEO
  • A snippet preview displays how your page or post will appear in the search result.
  • Features include SEO score, site audit, and optimization recommendation.
  • Enables integration with social media channels.
  • Generates technical SEO features like schema mark-up, XML sitemaps, and robot.txt.
  • Price: Starts at $199.50/year (Pro). It has a free version, too, but with limited features.
  • Active Installations in WordPress: 2+ million

4. WP Forms

wp forms

If you own a website, whether it’s an eCommerce or informational website, you need various forms. This is because they help boost your site’s user engagement. WP Forms can do the trick for you in this case. Leveraging this drag-and-drop plugin, you can create contact forms, feedback forms, e-mail subscription forms, payment forms, donation forms, and online order forms. It’s like an all-in-one solution.    

This smashing plugin lets you choose from pre-made templates to create customer surveys and polls. One of the critical facets of this online form builder is its ability to integrate with page builders like Elementor, Classic Editor, WordPress Block Editor, and Divi. It also integrates with robust marketing and payment platforms, letting you build powerful forms in minutes. Once you are done with the form building, you can embed it on your site seamlessly.

Key Features:

  • Create code-free forms in a few minutes with the drag-and-drop form builder.
  • It contains geolocation, user journey tracking, conversational forms, form abandonment, multiple-page forms, custom WordPress user registration, and login forms.
  • Integrates with both PayPal and Stripe.
  • Connects your site with Authorize.Net to collect payments and donations.
  • Generates a real-time report of surveys and polls and provides you with insight into clients’ needs.
  • Price: Starts at $199.50/year (Pro). The free version is available for a simple solution.
  • Active Installations in WordPress: 4+ million

5. MonsterInsights

monster insights

When multiplying eCommerce website traffic, conversions, and sales, keeping an eye on the stats is crucial. You have to monitor the visitors’ behavior on your website. MonsterInsights has the magic to do that for you smoothly and effectively. It’s a Google Analytics-based plugin that displays your site data after you connect it to your WordPress site. You may wonder why I should deploy it when I can track data in Google Analytics. Yup, in Google Analytics, you can find all the necessary data, but they are scattered and messy.

However, MonsterInsights will display the data that matters most in real time. After you embed the plugin on your site, you can view all the actionable analytics on the WordPress dashboard. The plugin stands out from other Google Analytics-based plugins as it lets you enable all the advanced tracking features in a few clicks.

Key Features:

  • Provides you with a quick and super simple setup for your WordPress site.
  • Enhanced tracking is available for WooCommerce and Easy Digital Downloads stores.
  • Referral and ad tracking are available.
  • It enables you to track file downloads, authors, and popular posts.
  • Integrates Google Analytics and Facebook Instant Articles in one click.
  • Price: Pro version starts at 199.50/year. It has a free version as well.
  • Active Installations in WordPress: 3+ million

Hopefully, this post will guide you in picking the right plugins and extensions for your eCommerce website. Thousands of WordPress plugins are available. Some are free, and some are premium with different plans. It’s pivotal for you to choose the right plugins and add-ons for your WordPress site. Only then will you reach the desired outcome.

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