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Do you own a company or small business? If so, you need a website! In the 2000s, digital marketing is an effective marketing system. That’s why you need a website and the best management platform for your business. This blog discusses the benefits of using WordPress to power or manage your company’s website.
To succeed in any industry, your business must have a web presence. However, not everyone has the knowledge to launch a website. WordPress (wordpress.org) should be considered for companies or business websites.
It is the most frequently used and user-friendly platform for creating and publishing websites. Because it is both free and effective, it is an excellent solution for businesses with minimal resources. Some big and well-known companies use WordPress.
However, the fact that it is free does not detract from its excellence. Because WordPress is open-source, a large community of developers worldwide works to patch its security and add new helpful features.
What Is WordPress?
WordPress is the most used content management system (CMS), powering 63% of all CMS-powered websites or over 40% of all websites on the Internet. WordPress, the dominant CMS, allows a broad ecosystem of business prospects.
You may build several websites, including eCommerce stores, company websites, publishers, and large-scale WordPress sites that generate millions of page visits. WordPress is open-source, making its source code available and accessible to the general public. Everybody can download and use it.
WordPress is powered by a large community of volunteers who contribute to its development and maintenance and offer new improvements to the core to improve it.
WordPress has many features, such as templates that you can fill out with your information to create a website, plugins, add-ons, various themes, and much more. While there are alternative methods for building websites, WordPress has consistently been the most well-liked and widely used open-source platform.
The Benefits of Using WordPress
The greatest thing about WordPress is that everyone can use it because it’s an open-source platform. Several tutorials and tools are available to help you install a WordPress CMS.
You may buy various themes for a fair price if you don’t like the free ones. Custom plugins are also available to enable you to personalize your site precisely as you want it. Consider utilizing WordPress for your company’s website for the following reasons:
It Is Simple and Straightforward to Use
You do not need sophisticated coding knowledge to build a website on WordPress. Anyone with a basic grasp of computer systems may learn how to use WordPress and build a website. For starters, it does not take a long time to learn WordPress.
You can set up and run a WordPress site without technical knowledge in a few minutes. A domain name and a hosting account are all that is required at the beginning.
It’s a No-Cost Service
WordPress is a free, open-source platform that you may download, use, edit, and publish as often as you like. You’ll only need to purchase a domain name and hosting when developing a basic WordPress site.
WordPress.org has a variety of plugins and themes that are also entirely free to use. They may be used to customize and expand the functionality of your website. However, you must pay if you want to access premium plugins and themes with more functionality support and updates.
It Is Flexible
Users may customize and extend the fundamental WordPress functionality, like the look. As a result, when it comes to the key benefits of WordPress, themes and plugins typically go hand in hand. To explain, plugins are software modules that may be added to a WordPress website.
Almost 58,000 free plugins are available in the official WordPress plugin directory. Furthermore, dozens of premium plugins are available on various marketplaces. You may also create custom plugins if you need something unique or creative.
Thanks to all these plugins and themes, WordPress is the most customizable content management system currently available. You may use it to create any website, such as a simple business blog, an online store, or an e-learning platform.
One essential advantage of WordPress is its flexibility, which has made it a popular choice among companies in various sectors.
Plenty of Resources for Learning
Many online courses and tools can help you upgrade and customize your website. WordPress has existed since 2003, and the community is open-source, with many developers and users willing to contribute their expertise and advances.
After you’ve installed WordPress, several tutorials are available to assist you in installing and activating WordPress themes. There are plenty to select from, and they generally come with guidelines that explain how to use them. If you’re ambitious, you can learn more about WordPress and everything it offers using blogs, YouTube tutorials, and online courses.
SEO Friendly: Google Loves WordPress
SEO features are another significant WordPress feature that almost none of its competitors have. Some even claim that ‘search engines like Google love WordPress,’ implying that ranking a WordPress website high on SERP is straightforward.
Advanced SEO optimization will almost certainly need additional effort and resources. However, WordPress has several built-in features and qualities that allow for solid site searchability.
It automatically provides SEO components (such as title tags and meta descriptions) for all pages. You may quickly change any piece if you don’t like what the WordPress platform offers. For example, you may change the URLs of all blog entries to make them shorter and easier to read.
Furthermore, several SEO plugins are available to help you expand the reach of your WordPress site. So, if you want a website that potential buyers can easily locate, WordPress is an excellent choice.
It’s Powerful
The WordPress platform is highly scalable and robust. WordPress can efficiently operate high-traffic sites, eCommerce sites, and any other site form.
WordPress is capable of handling high traffic. WordPress has gotten increasingly optimized for performance over the years, but there is always work to be done.
However, most WordPress speed problems are caused by your plugins and themes. WordPress can manage large traffic on even the most essential hardware with only the default theme and no plugins. But that depends on how you define heavy traffic.
Extensive Services Can Integrate with WordPress
Because WordPress is the most widely used CMS on the planet, it interfaces with everything. Plugins for WordPress or, at the very least, an accessible API are likely to exist for any services you want to integrate into your website.
Here are a few of the most used services on big companies’ WordPress websites. That may be integrated with your WordPress website, for instance:
- Paypal
- Hubspot
- Stripe
- Freshbooks
You are Never Alone
If you can’t get WordPress support or it’s too expensive, you may reach out to a global network of developers who offer their services for free or at a price. Another advantage of utilizing open-source software is that a worldwide community of developers constantly improves it.
They collaborate to address any security risks or bug fixes, ensuring that the platform is regularly updated to be the best it can be. Because of WordPress’s popularity, the community has been able to build and evolve the platform.
Is WordPress Right for Your Business?
If your website will simply have “static” pages with text and photos, maybe one contact form, and you do not intend to expand beyond that, you can probably run it with one of the rapid website-building tools like WIX or Weebly. Square or Shopify could be a good fit if you have a simple eCommerce site.
All of those give a rapid out-of-the-box solution at a cheap cost but with huge restrictions. The real question is, where will your company be in a year or two?
What if you want your website to be able to deliver a service to your clients, have often updated content, track your users, and optimize your Search Engine potential? WordPress is nearly always the best solution in these situations.
It can scale to meet your business’s demands, serve tens of thousands of clients, and offer highly specialized services for eCommerce, events, online learning, real-estate listings, and sophisticated logistics.
WordPress sites may start basic and expand with your company as it grows. This is important since switching web platforms during a project may be costly and time-consuming.
Conclusion and Final Words
WordPress is the most excellent option today if you are seeking a platform to develop your website. It’s inexpensive, flexible, customizable, simple to use, and SEO-friendly.
Furthermore, the WooCommerce plugin transforms WordPress into an ideal platform for eCommerce. As you can see, millions of organizations worldwide have chosen this CMS for a good reason.
So that was all about WordPress’s benefits in powering your company’s website; I hope that was useful! If you think of something regarding WordPress, let us know in the comment section below. Thank you for your time and reading.
Author Bio:
I’m Firaol Birhanu, a content writer and blogger who owns the Fira All Reviews blog. I’m a college student and part-time web marketer who has been working in the industry since 2017.
