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Are you running a WooCommerce store? Perhaps you own an online eCommerce or Shopify store where you sell products or services.
If yes, I hope you will find helpful information to improve your WooCommerce store conversion rates. What can you do to enhance your store’s conversion rate? It depends on the strategies used.
Before we start, here are a few things to consider about conversion rates.
- Not every visitor is a potential customer. Do not waste time over alarming conversion rates.
- Different industries and different products have different conversion rates.
When you target the correct demographic, you can improve your overall conversion rates. Figuring out who your customers are, where they are, what attracts them, and other essential information is essential to determining the success of your WooCommerce store.
Considering all these things, there is plenty of opportunity to increase the conversion rates on your WooCommerce store. This article looks at 7 must-have tips for improving your website’s traffic and conversion rate.
Let’s dive in…….
7 WooCommerce Email Marketing Tips for Increasing Revenue
You have a brief window of opportunity before you show your prospective customers that you have something valuable to offer them. But how to reach them?
Make Your Product Pages Attractive
The more transparent you are, the more transparency you get from your target audience. This increases the trust factor of your WooCommerce store. When the product pages are beautiful, with eye-catching images and transparent descriptions, customers will likely purchase the product without any second thought. Take a look at the example of a good product page below.
Here are a few hints for your product images.
- Do not forget to use High-Resolution Images
- Add Zoom feature to the product
- A 360-degree view of the product is a must
Focusing on product images and descriptions will help you increase your WooCommerce conversion rate and establish significant credibility among users. When describing products, you can be more open. There is no need to hide anything from customers. After discussing the products’ specifications, you can add their benefits to the customers if needed.
Reduce Page Loading Time
According to a recent survey, almost 40% of visitors bounce back when the site fails to load in 3 seconds. Three seconds is the maximum time that may affect the WooCommerce store’s performance if exceeded.
To add value to the above point, Amazon, the eCommerce giant, has found that it has been experiencing a 1% reduction in its sales when its load time exceeds 100ms. Focusing on the site’s loading time is necessary to improve its conversion rate.
Here are a few tips to improve the page loading time of your WooCommerce store.
- Use a lightweight (size) theme
- Depend on performance checking tools like Google PageSpeed Insights
- Remove unnecessary plugins
- Reduce image/video size
When done right, you will notice a significant improvement in your store’s performance.
Shorten Checkout Funnel
Your WooCommerce store’s checkout funnel is another factor that determines the conversion rate. It is necessary to create a simple checkout process. A faster checkout always gets a warm welcome from users. Rely on the plugins to ensure you are on the right path. If not, personalize the checkout fields and make them compatible with the customers’ interests.
Below are a few tips to improve your customers’ checkout experience:
- Enable guest checkout option or social login
- Display prices in local currency
- Multiple payment options
- Flexible payment plans
- Secured Payment Gateway
You may also do extensive testing to understand how well the optimization works. The enhanced eCommerce reports from the testing will help you optimize your store if needed.
Keep An Eye on actionable CTAs
After seeing the above tips, a few WooCommerce store owners still couldn’t find the answer. If yes, here is your next phase in the tips section to improve your conversion rate.
Here comes the CTA or Call to Action button, which has to be optimized to grab customers’ attention when they enter your landing page. Though you have been displaying CTAs on all your pages, a few CTAs play a significant role. Say you are sending abandoned cart emails to your customers. Here, the CTAs in the emails play a prominent role. It is necessary to insert powerful CTA phrases that lead to conversion.
When you invest your time in CTAs for your WooCommerce store, keep the listed three aspects in mind:
- Choose the correct position and alignment for the CTA (Preferably on the top of the page)
- Take time to decide the shape and color of your CTA. Make sure it is pretty attractive and triggering
- Invest time to come out with powerful CTA phrases that become the loop to trigger the customers to see it
Ultimately, when you have settled on the proper CTA, your store will be proficient enough to obtain the conversion results you have longed for.
Reduce Cart Abandonment Rate
Cart abandonment is a huge nightmare for many WooCommerce store owners. It can negatively impact your conversion rate. Almost 88% of customers abandon their carts for various reasons. You are not alone in this. As many store owners are experiencing it, there are myriad ways to retarget those customers.
Many studies have shown that you can reclaim abandoned carts through regular customized follow-up emails. In this case, you can use the cart abandonment plugin available for the WooCommerce store.
In your cart abandonment emails, do not forget to include these things:
- Probable Wishlist of the Customers
- Offers for the products in their cart
- Introducing a referral program (if they are a potential customer)
- Create a sense of urgency
- Free Shipping
Implementing these points in your email marketing for abandoned carts will help you attract new customers to your WooCommerce store.
Rely On Email Marketing Automation
Why email marketing automation? Because the email automation strategy is straightforward. You can send the right content to the right person. It is the synthesis of inbound marketing. You do not have to trouble people; you can always find a way to engage your customers at the right time.
You can nurture leads and send messages to a specific audience. This shortens the distance between the store owner and the customer, creating a trigger sequence to complete the purchase in the store or initiate a purchase. Say many window shoppers leave the store without bothering. It is time to trigger them with your incentive program or coupon codes. Several newsletter platforms too offer automation capabilities. You can rely on them to create customer journeys based on relevant triggers.
The image below is an example of email automation received by first-time buyers. They will receive this automated email once they enter your WooCommerce store.
Here are the simplest and most common ways to send newsletters and emails through email marketing.
- Automate emails with advice, gifts, and ideas to your customers
- Personalized emails for their big day (anniversaries, birthdays, etc)
- Consistent contact with your customers at regular intervals
- Email content without missing the timeline flow
Use email marketing for granted and enjoy the benefits to improve your WooCommerce store’s conversion rate.
Make Your Woocommerce Store Seo-friendly
It is not a big deal when you have moderate SEO knowledge. You can take care of essential SEO factors for your WooCommerce store in this information. If your store is not optimized, it hurts your WooCommerce sales badly. Search Engine Optimization for a WooCommerce store helps people to find your store organically.
Source: Google
Here are a few SEO tips for your WooCommerce store to improve your conversion rate:
- Display products near the homepage
- Come up with effective title tags
- Stick to the high-volume keywords
- Improve page URL
- Tag and categorize your products
These are the essential SEO factors that impact your conversion rate. Try it now!!
Final Verdict
Many factors in your WooCommerce store may affect your conversion rate. Hopefully, the tips listed will help you make a difference in your conversions. Every factor seems essential when it comes to a WooCommerce store.
Rather than making it too complicated, try AB testing before implementing any new features or plugins into your WooCommerce store. Besides, if you are luckily satisfied with your WooCommerce store’s conversions now, you can try these tips to increase the conversion rate from the present state. Cheers!!
