Are you running a WooCommerce store? Perhaps, you own an online eCommerce or Shopify store to sell products or services.
If yes, I hope you will find helpful information to improve your WooCommerce store conversion rates. What can you do to improve your store’s conversion rate? It depends on the strategies used.
Before we start off, here are a few things to consider about conversion rates.
- Not every visitor is a potential customer. Do not waste time over bad conversion rates
- Different industries and different products have different conversion rates
When you target the right demographic, you can do wonders for your overall conversion rates. Figuring out who your customers are, where they are, what attracts them, and other essential information is incredibly important to determine the success of your WooCommerce store.
Considering all these things, there is plenty of opportunity to increase the conversion rates on your WooCommerce store. In this article we take a look at 7 must-have tips to increase the traffic and conversion rate of your website.
Let’s dive in…….
7 WooCommerce Email Marketing Tips for Increasing Revenue
You have a brief window of opportunity before you show your prospective customer that you have something valuable to offer them. But, how to reach them?
Make Your Product Pages Attractive
The more transparent you are, the more transparency you get from your target audience. It increases the trust factor of your WooCommerce store. When the product pages are really attractive with eye-grabbing images and clear descriptions, customers are likely to purchase the product without any second thought. Take a look at the below example for a good product page.
Here are a few hints for your product images.
- Do not forget to use High-Resolution Images
- Add Zoom feature in the product
- A 360-degree view of the product is a must
When you focus on the product images and description, it will not only help you in WooCommerce conversion rate but also establishes significant credibility among the users as well. When it comes to describing the products, you can be more open. There is no need to hide anything from the customers. If needed, after talking about the product’s specifications, you can add their benefits to the customers.
Reduce Page Loading Time
According to a recent survey, almost 40% of the visitors bounce back when the site fails to load in 3 seconds. 3 seconds is the maximum time which when exceeded may affect the WooCommerce store’s performance.
Adding value to the above point, Amazon, the eCommerce giant, has found that it has been experiencing a 1% reduction in its sales when its load time exceeds 100ms. In order to get a better conversion rate, it is highly necessary to focus on the site’s loading time.
Here are a few tips to improve the page loading time of your WooCommerce store.
- Use lightweight (size) theme
- Depend on performance checking tools like Google PageSpeed Insights
- Remove unnecessary plugins
- Reduce image/video size
When done right, you will notice a significant improvement in your store’s performance.
Shorten Checkout Funnel
The checkout funnel of your WooCommerce store is another determining factor for conversion rate. It is necessary to make a simple checkout process. A faster checkout always gets a warm welcome from the users. Rely on the plugins to make sure you are on the right path. If not, personalize the checkout fields and make them compatible with the customers’ interests.
Below are a few tips to improve the checkout experience of your customers.
- Enable guest checkout option or social login
- Display prices in local currency
- Multiple payment options
- Flexible payment plans
- Secured Payment Gateway
You may also do extensive testing before in order to understand how well the optimization works. The enhanced eCommerce reports from the testing will help you optimize your store if needed.
Keep An Eye Towards Actionable CTAs
After seeing the above tips, still few WooCommerce store owners didn’t seem to find the answer. If yes, then here is your next phase in the tips section to improve your conversion rate.
Here comes the CTA or Call to Action button which has to be optimized to grab the customer’s attention at the moment they enter your landing page. Though you have been displaying CTAs on all your pages, few CTAs play a major role. Say, you are sending abandoned cart emails to your customers. Here, the CTAs in the emails play a prominent role. It is necessary to insert powerful CTA phrases that lead to conversion.
When you invest your time in CTAs for your WooCommerce store, keep the enlisted three aspects in mind.
- Choose the right position and alignment for the CTA (Preferably on the top of the page)
- Take time to decide the shape and color of your CTA. Make sure it is quite attractive and triggering
- Invest time to come out with powerful CTA phrases that become the loop to trigger the customers to see it
In the end, when you have settled down with the right CTA, your store will be proficient enough to obtain conversion results that you have longed for.
Reduce Cart Abandonment Rate
Cart abandonment is a huge nightmare for many WooCommerce store owners. It can negatively impact your conversion rate. Almost 88% of the customers abandon their carts for various reasons. You are not alone in this row. As many store owners are experiencing it, there are myriads of ways to retarget those customers.
Many studies have shown that you can reclaim your abandoned carts through regular customized follow-up emails. In this case, you can make use of the cart abandonment plugin available for the WooCommerce store.
In your cart abandonment emails, do not forget to include these things.
- Probable Wishlist of the Customers
- Offers for the products in their cart
- Introducing referral program (if they are a potential customer)
- Create a sense of urgency
- Free Shipping
Implementing these points in your email marketing for abandoned carts will help in getting back customers to your WooCommerce store.
Rely On Email Marketing Automation
Why email marketing automation? Because email automation strategy is very simple. You can send the right content to the right person. It is the synthesis of inbound marketing. You do not have to trouble people and you can always find a way to engage your customers at the right time.
You can nurture leads and send messages to a specific audience. It shortens the distance between the store owner and the customer. Thereby creating a trigger sequence to complete the purchase in the store or initiate a purchase. Say, many window shoppers leave the store without bothering. It is the right time to trigger them with your incentive program or coupon codes.
The below image is an example of email automation received by first-time buyers. They will get this automated email once they sign in to your WooCommerce store.
Here are the simplest and most common ways to send newsletters and emails through email marketing.
- Automate emails with advice, gifts, and ideas to your customers
- Personalized emails for their big day (anniversaries, birthdays, etc)
- Consistent contact with your customers at regular intervals
- Email content without missing the timeline flow
Use email marketing for granted and enjoy the benefits to improve your WooCommerce store’s conversion rate.
Make Your Woocommerce Store Seo-friendly
It is not a big deal when you have moderate SEO knowledge. You can take care of basic SEO factors for your WooCommerce store in this piece of information. If your store is not optimized, it hurts your WooCommerce sales badly. Search Engine Optimization for a WooCommerce store helps people to find your store organically.
Source: Google
Here are a few SEO tips to be followed in your WooCommerce store to improve conversion rate.
- Display products near the homepage
- Come up with effective title tags
- Stick to the high-volume keywords
- Improve page URL
- Tag and categorize your products
These are the basic SEO factors to be considered which has an impact on your conversion rate. Try it now!!
Final Verdict
Many factors in your WooCommerce store may affect your conversion rate. Hopefully, the listed tips will help you to bring a difference in your conversions. Every factor seems important when it comes to a WooCommerce store.
Rather than making it too complicated, try AB testing before you implement any new features or plugins into your WooCommerce store. Besides, if you are luckily satisfied with your WooCommerce store’s conversions now, you can try these tips to possibly increase the conversion rate from the present state. Cheers!!
