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There is no denying that WordPress is the best CMS in the world. But it’s important to know that with WooCommerce at your side, you can turn your WP site into a thriving online store as well. Your primary goal as an owner of a WooCommerce store is to sell more. However, it should also be to build a recognizable and trustworthy brand that will lead to long-term success and growth. To achieve this, it’s not enough to simply have a WooCommerce store. You also need to employ the right tactics and strategies to reach your sales goals.

After all, it’s important to remember that the Ecommerce industry is becoming more competitive by the day. This creates a lucrative playing field with plenty of room for growth, but it also means that the competition is fierce. If you want to stand out and take your online store forward, you need to complement your WooCommerce structure with the right solutions. Let’s take a look at the best practices you need to use in order to boost sales and ensure success.

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Personalizing the customer experience on site

The modern online customer is very picky when it comes to choosing Ecommerce brands to buy from. Simply because they have so many options at their disposal, the customers will not be satisfied with any run-of-the-mill digital storefront. What the modern customer needs and wants is a unique, personalized shopping experience.

Personalization is one of the pillars of long-term Ecommerce success nowadays. One of your priorities should be to personalize everything from your WooCommerce WP site to your marketing and sales strategies. You can do this in a holistic way, and provide a level of personalization that covers every touchpoint.

Start by personalizing the look and feel of your site. Use analytics and cookies data to personalize the content every customer sees when they enter your site. Their past browsing data and purchase decisions should give you all the information you need.

It’s also important to complement a personalized website with more personalized communication and marketing. Be sure to deliver unique, relevant content to your customers directly into their inbox to maximize your chances of conversion.

Incentivize customers with deals and discounts

Modern customers know very well that your store is one of many offering the same or similar products. This means that there is always a store with a better deal or a bigger discount – they just need to find it or be patient enough. If you want to appeal to your customers immediately and keep them from leaving your site, you need to match the best offers on the market.

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Sporadically offering special deals, discounts, and time-limited offers is a great way to engage with your online customers and make your WooCommerce site more relevant. Of course, you need to do this strategically, or risk losing money in the long run.

You should use deals and discounts to incentivize and inspire, and show the online audience that you’re a competitive player in the industry. You can use WooCommerce extensions like the Smart Coupons extension to tailor, personalize, and customize every special offer.

Smarter inventory management for omni-channel sales

Nowadays, you can’t hope to build a thriving Ecommerce store without an omni-channel sales strategy. Simply put, the modern customer doesn’t want to jump through any hoops – they want to shop on their own terms. You can’t force a customer to place an order on your site if they want to order through SM messaging, for example.

If you try this, you risk alienating them for good. That’s why you need to be able to sell anywhere at any time, which is difficult to manage and optimize without a cloud-based tool.

Take the manufacturing Ecommerce market as a good example. In the manufacturing industry, business leaders need to manage multiple sales channels. That’s why they make sure to use smart MRP software that allows for seamless WooCommerce integration and inventory management.

This allows them to manage sales, procurement, ordering, packaging, shipping and more in a centralized location while running an omni-channel sales structure. Regardless of the industry you’re in, make sure to enable omni-channel sales by integrating WooCommerce with a comprehensive resource planning tool.

Leverage the FOMO effect to sell more

Deals, discounts, and special promotions are not meant to last forever, and for a very important reason. If there is anything the modern online customer hates, it is to miss out on an amazing deal. This is why you need to leverage the FOMO (fear of missing out) principle to inspire and incentivize customers to make a purchase quickly. The FOMO effect is a big part of marketing and sales psychology, and it can help you take your WordPress site to the next level.

Take the following steps to ensure the success of your FOMO campaigns:

  • Create a sense of urgency and put a time limit or a quantity limit on your products.
  • Spread the word of your new special deal through all digital marketing channels.
  • Don’t forget about offline marketing as well, and send out SMS texts to customers to notify them of a limited-time offer.
  • Leverage user-generated content to make your FOMO campaigns more relevant.
  • Use storytelling on your site to boost the exclusivity of your limited-offer products.

Use cross-selling and upselling to your advantage

Upselling and cross-selling are two very powerful sales tactics that you need to integrate into your Ecommerce operation. By implementing special deals and last-minute purchase options at checkout, you can incentivize the customer to add products to the cart before completing their purchase.

There are many plugins you can use to create these last-minute upsell and cross-sell deals. These include the Product Add-Ons extension, the Checkout Add-Ons extension and the versatile and popular Cart Add-Ons extension.

Wrapping up

Ecommerce is an increasingly competitive industry, so you need to leverage the full power and potential of your WP site to stand out. Use these tactics to make the most of your WooCommerce platform and take your Ecommerce site to new heights of success.

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