Webflow vs WordPress: How to Choose the Right Platform For Your Site
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Webflow vs WordPress: How to Choose the Right Platform For Your Site

The value of running a website cannot be exaggerated. However, it’s not an exaggeration to say that choosing your preferred platform can overwhelm you fast. One standard comparison is Webflow vs WordPress, because both can help speed up the design process, and provide a professional website.

While many users will seek solutions like Wix and Squarespace, Webflow offers a viable alternative. This is especially true if you have a graphic design background, among other skills. The platform’s makeup is thoughtful and easy to use, much like WordPress.

In this post, we’re going to look at Webflow vs WordPress. By the end, you’ll know which platform should power your site!

What Webflow Is

For the unaware, Webflow is a design-driven site builder solution that is a notch above competition, such as Wix, Squarespace, Medium, and others.

Webflow vs WordPress

It can offer a professional-quality website and focuses on marketing applications and teams. As such, it has a different focus from WordPress: agencies, collaborative projects, and graphic designers will all gravitate to this type of solution.

You’ll use a good-looking editor to build layouts and work with the copious design tools within.

Visual Editor

You also build interactions and animations with the visual editor. No code is needed throughout Webflow’s experience, which is fantastic for those who don’t develop sites as a day-to-day job.

We’ll have more to say on Webflow’s features shortly, but website building is not at the forefront of the package. Instead, it’s a tool to help you market a product, service, or solution.

However, that description doesn’t do the platform justice. Let’s take a look at what Webflow offers.

The Key Features of Webflow

There are many features and functionality to dive into, and we can’t cover them all here. However, some standout features of the platform are worth highlighting:

  • You don’t need code to access the entire feature set of Webflow. This is important because it means you can create a professional, performant website without programming skills.
  • By extension, you can use code to polish the site further if you wish. This is perfect for teams that pass projects along the chain. Your design team can assemble the visuals and hand them to the development team. Also, consider a business owner who can’t code. They can build the site and bring a web developer to work with the nuts and bolts.
  • You’ll build ‘flows’ into the site, which is a great way to implement a sales funnel. With this in place, you can ensure visitors see the right content and potentially convert.
  • Speaking of which, there is a lot of functionality geared towards marketing and capturing users.

To further touch on this last point, e-commerce functionality will be baked into the platform.

e-commerce content

You can also work with gated content, which is where certain parts of your site aren’t accessible to the general public. If visitors provide something to you—an email address, for example, or take out a subscription—this content unlocks and displays.

gated content

It’s clear that Webflow targets different goals than most other competing platforms. As such, it’s worth considering what you’ll pay. After all, this has to make sense, too.

Webflow’ Pricing

You’d expect a solution such as Webflow to provide all this functionality for a pretty penny. However, the pricing plans are more than reasonable. For sites that don’t need e-commerce functionality, you’ll pay $12–36 per month.

We’d argue that the $12 per month plan isn’t suitable for lots of Webflow’s potential users, and the $36 is overkill for them. However, if you want e-commerce functionality, the prices skyrocket.

Expect to pay $29–212 monthly on an annual billing. This is a high price compared to the practical competition. We think that only the biggest enterprises will stump up for the top e-commerce tier, and average users could be priced out of the other plans compared to WordPress, Squarespace, Wix, and Weebly.

Let’s discuss next whether the only ‘win’ for WordPress is in its pricing.

Where WordPress Beats Webflow

It should be no surprise that we think WordPress is the best platform for most users. Specifically, it’s better than Webflow in several areas:

You have even more control over how your site looks and works under the hood than with Webflow. For example, you can use the Block Editor to work on your content and edit your site’s files at almost any level you need.

block editor

What’s more, WordPress is a flexible and extensible content management system (CMS) that can deliver across many niches. For more on what the platform can do, check out the following articles on the Wp Tech Support blog:

WordPress is free, has a vast community, significant support from web hosts, and immense flexibility. You can achieve everything with Webflow, and you can do it with WordPress, too.

How to Decide Whether to Choose Between Webflow vs WordPress

While Webflow vs. WordPress raises marginal differences in some areas, your decision should be straightforward. In most cases, we’ll recommend WordPress for its balance of usability, community, extendability, and security.

However, Webflow offers a few top features of its own. It could be a better fit for design-driven site owners or projects than WordPress. For graphic design agencies that also need to get clients online, Webflow could fit the bill more than WordPress. Overall, the decision is yours. Mostly, this will be WordPress, but for times when everyone has a design background, Webflow will perform well.

What do you think is the best platform between Webflow and WordPress? Let us know in the comments section below!

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