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The value of running a website cannot be exaggerated. However, it’s not an exaggeration to say that choosing your preferred platform can overwhelm you fast. One common comparison is Webflow vs WordPress, because both can help speed up the design process, and provide a professional website.

While lots of users will look towards solutions such as Wix and Squarespace, Webflow offers a viable alternative. This is especially true if you have a graphic design background, among other skills. The makeup of the platform is thoughtful and easy to use, much like WordPress itself.

In this post, we’re going to look at Webflow vs WordPress. By the end, you’ll know which platform should power your site!

What Webflow Is

For the unaware, Webflow is a design-driven site builder solution that is a notch above competition such as Wix, Squarespace, Medium, and others.

Webflow vs WordPress

It can offer a professional-quality website, and focuses on marketing applications and teams. As such, this has a different focus to WordPress: agencies, collaborative projects, and graphic designers will all gravitate to this type of solution.

You’ll use a good-looking editor to build layouts, and work with the copious design tools within.

Visual Editor

You also build interactions and animations with the visual editor too. There’s no code needed throughout the whole of Webflow’s experience, which is fantastic for those who don’t develop sites as a day-to-day job.

We’ll have more to say on Webflow’s features shortly, but you can tell that website building is not at the forefront of the package. Instead, it’s a tool to help you market a product, service, or solution.

However, that description doesn’t do the platform justice. Let’s take a look at what Webflow offers.

The Key Features of Webflow

There are lots of features and functionality to dive into, and we can’t cover them all here. However, some standout features of the platform are worth highlighting:

  • You don’t need code to access the entire feature set of Webflow. This is important because it means you can create a professional, performant website without programming skills.
  • By extension, you can use code to polish the site further if you wish. This is perfect for teams that pass projects along the chain. Your design team can put the visuals together, then hand off to the development team. Also, consider a business owner who can’t code. They can build the site, then bring a web developer onboard to work with the nuts and bolts.
  • You’ll build ‘flows’ into the site, which is a great way to implement a sales funnel. With this in place, you can make sure that visitors see the right content, and potentially convert.
  • Speaking of which, there is a lot of functionality geared towards marketing and capturing users.

To touch on this last point further, you’ll have e-commerce functionality baked into the platform.

e-commerce content

You can also work with gated content. This is where certain parts of your site aren’t accessible to the general public. If they provide something to you – an email address, for example, or take out a subscription – this content unlocks and displays.

gated content

It’s clear that Webflow targets different goals than most other competing platforms. As such, it’s worth taking a look at what you’ll pay. After all, this has to make sense too.

Webflow’ Pricing

You’d expect a solution such as Webflow to provide all of this functionality for a pretty penny. However, the pricing plans are more than reasonable. For sites that don’t need e-commerce functionality, you’ll pay from $12–36 per month.

We’d argue that the $12 per month plan isn’t suitable for lots of Webflow’s potential users, and the $36 is overkill for them. However, if you want e-commerce functionality, the prices skyrocket.

Expect to pay between $29–212 per month on an annual billing. This is an insane price compared to all of the practical competition. We think that only the biggest enterprises will stump up for the top e-commerce tier, and average users could be priced out of the other plans, compared to the likes of WordPress, Squarespace, Wix, and Weebly.

In fact, let’s discuss whether the only ‘win’ for WordPress is in its pricing next.

Where WordPress Beats Webflow

It should be no surprise that we think WordPress is the best platform for the majority of users. Specifically, it’s better than Webflow in a number of areas:

You get even more control over how your site looks and works under the hood than with Webflow. For example, you can use the Block Editor to work on your content, and dive into your site’s files to edit them almost to any level you need.

block editor

What’s more, WordPress is a flexible and extensible Content Management System (CMS) that can deliver across lots of niches. For more on what the platform can do, check out the following articles on the Wp Tech Support blog:

Overall, WordPress is free, has a huge community, large levels of support with web hosts, and has immense flexibility. Everything you can achieve with Webflow, you can do with WordPress too.

How to Decide Whether to Choose Between Webflow vs WordPress

On the whole, while Webflow vs WordPress brings up some marginal differences in some areas, your decision should be straightforward. In most cases, we’re going to recommend WordPress for the balance of usability, community, extendability, and security.

However, Webflow offers a few top features of its own. For design-driven site owners or projects, it could be a better fit than WordPress. For graphic design agencies that also need to get clients online, Webflow could fit the bill more than WordPress. Overall, the decision is yours. Mostly, this will be WordPress, but for times when everyone has a design background, Webflow will perform well.

What do you think is the best platform between Webflow vs WordPress? Let us know in the comments section below!

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