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Want happy customers? Stop making these 5 common onboarding mistakes

To celebrate International Day of Happiness, we’ve highlighted common onboarding mistakes that may prevent your customers from having a positive experience with your business.

A successful onboarding experience creates loyal and happy customers. Thos customers will promote and recommend your company – something all business owners aspire to, right?

Avoiding these common onboarding mistakes will see repeat sales. It will result in more word-of-mouth recommendations from current customers to their family and friends.

Mistake 1: Failing to explain the value of the product

You know why your product is so great and the impact it can have on the lives of your target audience, but do they? If the benefits are clear within the copy of your website, you are likely to convert potential customers. When was the last time you read through the content of your website? Does it explain the benefits in a simple yet compelling way? Would it benefit from added testimonials from past customers?

It may be worth asking an outsider who has no prior understanding of your business to read through the copy on your website. This helps provide feedback from a neutral perspective on your product or service.

Mistake 2: Not knowing which actions lead to conversion

Once a customer understands the value of your product, you need to get them to convert. To do this, you need to recognize which actions lead to conversions. Google Analytics report can measure. If you need to brush up on your GA skills, look at this beginner’s guide for the lowdown.

By measuring your customers’ activity from the moment they land on your website to the steps they take to convert, you’ll learn how to improve your offering.

Mistake 3: Killing momentum with too many steps

Your customer wants to experience the benefits your product will bring and get there as quickly as possible. Long forms to complete and complicated navigation will kill momentum and potentially lead to abandoned transactions never attempted again.

It would help if you made it simple for customers to sign up for your product or service. It’s a good idea to have your contact details displayed clearly on every page and to remove any unnecessary fields to complete the transaction.

Mistake 4: Not demonstrating a secure connection

Today’s customer understands the risks of entering their personal information or card details on an unsecured connection. Most will look for the padlock in the address bar to check that data is exchanged on an encrypted connection.

If you haven’t already, you should move your HTTP website to HTTPS to secure your customer’s data. Google has begun marking HTTP websites as unsecured, and this warning will become more prominent as time goes on, making it even more apparent when businesses aren’t complying with protecting confidential information.

Mistake 5: Not following up with them once the first experience is over

You’ve explained how your product will improve the user’s life, Recognized the call to action they need to take, streamlined the path to completing the steps. Plus you have demonstrated that you care about keeping their sensitive data secure. Now what? Simple—you need to get them to come back!

A well-timed, value-driven email will go a long way in encouraging repeat sales, so don’t forget to follow up with them.

When you’ve invested a lot of time, energy, and money into building your business, you want to do everything in your power to perfect the onboarding process to keep customers happy.

Although we can only guarantee a few happy customers, we can help with your WordPress website. Contact us to see which of our monthly plans best suits your business requirements.

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