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To celebrate International Day of Happiness, we’ve highlighted common onboarding mistakes that may prevent your customers from having a positive experience with your business.
Creating a positive onboarding experience is crucial for building customer loyalty and satisfaction. Satisfied customers are more likely to advocate for and endorse your business, which is the goal of every business owner.
Steering clear of these typical onboarding errors will increase repeat purchases and more referrals from existing customers to their social circle.
Mistake 1: Failing to explain the value of the product
It’s essential to ensure that your product or service’s benefits are communicated compellingly on your website. By doing so, you can increase your chances of converting potential customers. Review your website’s content and consider adding testimonials from past customers to emphasize the positive impacts of your offering.
It can also be valuable to seek input from individuals unfamiliar with your business to gain a neutral perspective on your messaging.
Mistake 2: Not knowing which actions lead to conversion
After a customer grasps the worth of your product, it’s crucial to guide them toward making a purchase or taking the desired action. To achieve this, it’s essential to identify the specific actions that result in conversions. Using Google Analytics reports, you can track and measure these actions. If you need to enhance your understanding of Google Analytics, I recommend checking out a beginner’s guide to gain valuable insights.
By closely monitoring your customers’ interactions from the moment they land on your website to the final steps they take to convert, you better understand how to enhance your product offering.
Mistake 3: Killing momentum with too many steps
Your customer wants to experience your product’s benefits and get there quickly. Long forms to complete and complicated navigation will kill momentum and potentially lead to abandoned transactions never attempted again.
It would help if you made it simple for customers to sign up for your product or service. Your contact details should be displayed clearly on every page, and any unnecessary fields to complete the transaction should be removed.
Mistake 4: Not demonstrating a secure connection
Today’s customer understands the risks of entering their personal information or card details on an unsecured connection. Most will look for the padlock in the address bar to check that data is exchanged on an encrypted connection.
If you haven’t already, you should move your HTTP website to HTTPS to secure your customer’s data. Google has begun marking HTTP websites as unsecured, and this warning will become more prominent as time goes on, making it even more apparent when businesses aren’t complying with protecting confidential information.
Mistake 5: Not following up with them once the first experience is over
You’ve explained how your product will improve the user’s life, Recognized the call to action they need to take, and streamlined the path to completing the steps. Plus, you have demonstrated that you care about keeping their sensitive data secure. Now what? Simple—you need to get them to come back!
A well-timed, value-driven email will go a long way in encouraging repeat sales, so don’t forget to follow up with them.
When you’ve invested a lot of time, energy, and money into building your business, you want to do everything in your power to perfect the onboarding process to keep customers happy.
Although we can only guarantee a few happy customers, we can help with your WordPress website. Contact us to see which of our WordPress Monthly Maintenance Plans best suits your business requirements.