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In today’s world, voice search is an evolving trend. You should, without a doubt, keep a close eye on it. Google algorithms see ranking fluctuations happening around twice daily, with SEO best practices updating frequently. So, how will voice search impact SEO, and why should you pay attention to the trend?
SEO remains a significant factor in the world of search engines. You must be aware of people’s voices and traditional typed searches. When searches are given just one answer, optimization is critical to your business.
As voice search becomes more widely used, it will influence SEO. When a person asks a question or searches for something online, the search engine will fetch the most fitting link, so having a solid SEO strategy is more likely to get your site to the top of the search. There are now numerous ways to use voice search to find information online, including Alexa, Siri, and even the voice button on the Google search bar. Users will notice two apparent changes in the links or answers they receive. Firstly, the voice assistant will answer with a shorter, more precise answer; secondly, there won’t be an array of choices to select from.
Meeting the question-and-answer pattern of voice search is imperative for marketers. It would be best to guarantee that all the content on your website is conversational and natural and that you have an effective blog strategy to provide relevant and fresh content that answers key questions you want to rank for.
There are many ways to ensure Google has all your business details, meaning searches are more likely to be answered by or directed to your site. Running a mobile-friendly website is vital, with voice search equivalent to mobile search.
Statistics of Voice Search
If you’re not convinced voice search will impact SEO, take a look at these statistics:
- The voice recognition market will hit $601 million industry by 2019
- 46% of voice search users think of a local business daily
- 58% of the consumers used voice search to find local business information last year
- 27% visit a local business website through voice search
- 76% of smart home speaker users search for local businesses once a week, with around 53% performing daily searches
Voice recognition systems are accessible to all, with particular benefits for the visually impaired. Not optimizing your website for voice search could mean missing out on many people. Using speech to search will always be faster than writing words, and therefore, it will increase the user’s productivity.
Today, a more significant number of people use voice search than ever before. It will more than likely become the biggest search method in the future. Organizations must optimize their websites to ensure they aren’t left behind. Voice searches are rapidly becoming the most common way of searching, and not optimizing them could mean you have been buried by the companies that do.
Each search engine will have different optimization strategies. It doesn’t matter which search engine you give value to; you need to pay attention to two key areas: local listings and featured snippets.
Despite new strategies, the original on-page SEO techniques are still dominant. You need to interpret page content, make users understand your webpage, answer related queries, and ensure your page is well-optimized to position well on the search engine. Page authority continues to play a huge role in getting featured snippets.
It would be best if you adapted your business to meet the changes in how people are beginning to search. As voice UX peaks, it is time to move and stand out against your competitors. Voice search will impact SEO, so now is the time to implement a strategy.
We can help get you off to the right start by conducting an initial SEO audit on your website. We will then do the necessary work to improve your search visibility and future-proof your business. Take a look at our WordPress Maintenance plans for more information.