7 Ways for Marketers to use WordPress more Effectively

Every digital marketer’s goal is to achieve as much visibility for their site as they can. While at the same time, facilitate the best conversion rate using the most efficient method. In order to do this, a lot of the marketers have started using open source content management systems like WordPress. To streamline their site creation, content publishing strategies, and search engine optimization. WordPress is especially popular amongst companies who have blogs. Yet it also has enough functionality that may benefit other types of sites.

Whether you are new to the game and you’re still learning the ropes of WordPress, or experienced enough but want to learn ways to use WordPress effectively for marketing, this list is a sure way to boost your site.

1. Use fully responsive themes

There are more than 10 thousand customizable themes in WordPress for people to choose from. Selecting the right template as well as its setup might be challenging to some especially if it’s their first time using the platform or they’re inexperienced when it comes to knowing what makes a great WordPress theme. It’s important to keep in mind that they should narrow down their choice by choosing a theme that is well-designed with functionality in mind. Themes that are responsive are a great option. The design should be good to look at no matter the device or display size. Research has shown that the use of mobile devices for accessing the internet is growing and has surpassed desktop PCs.

2. Become familiar with features

In order to sift through the thousands of available themes on WordPress, it’s imperative that you do research on the features that you want to incorporate in your site and look for that in the themes that you come across. If you’re not quite sure what features are necessary, we’ve compiled a list of the most important features to have in your WordPress theme.

  • It should support parallax sections, Flash animations, as well as video backgrounds.
  • The theme should also be SEO-friendly.
  • It should include e-commerce functionality.
  • It should also have a contact form as well as an opt-in form feature.
  • The theme should support mega menus for better site navigation.
  • A clean HTML 5 and CSS 3 code
  • It should have different preset page layout styles for testimonials, portfolio, blog post, landing page, about us page, meet the team, etc.

3. Use great plug-ins

Using the right plugins can really help boost traffic and lead generation to your WordPress site. Here are some awesome examples.


This plugin will allow visitors to your site an easy way to get in touch with you. The plugin is user-friendly and uses a drag & drop feature making it relatively quick and easy to create contact forms, online order forms, email subscription forms, payment forms, etc. WPForms integrates with other popular marketing and payment platforms.


Arcane Marketing agrees that MonsterInsights is among the best Google Analytics plugins for WordPress. It allows users to connect their site with that of Google Analytics so it’s easy to track and monitor how visitors are interacting with the site. The best part about this plugin is that it shows you the stats that are most relevant and displays it in your WordPress dashboard.

Monster Insights

Yoast SEO

To increase traffic and reach more of your target audience, you need the help of an SEO. Without a doubt, the most popular SEO plugin in WordPress is Yoast. It offers a comprehensive SEO solution and provides important features and tools that are necessary to improve your site’s on-page SEO.

4. Syndicate your content

There is a risk of duplication and plagiarism when you syndicate your content to other websites but if it is done right it can be very effective at driving traffic to your site, possibly increasing lead generation. Make sure that you use reputable sites that syndicate content from blogs. Consider adding meta-information to your page in order to prevent search engines from putting penalties to the original post on your site. The methods of syndicating content is complex and nuanced and outside the scope of this article. It’s advised that you do extensive research on ways to syndicate content.

5. Use analytics to change content strategy

On all websites, it’s important that you give a little more thought on analyzing traffic on your pages and gather relevant data on which content on your site that visitors are responding to the most. Also, you should compare results on traffic surges by posting at different times to help determine the best days of the week or hours of the day to share content on your site. This kind of research is very important if you’re planning on raising your conversion rates by reaching more of your target audience. The great thing is that this is a process that you can do on your own with a little bit of research and trial and error. As early as possible, get yourself familiar with the big analytics solution that caters to WordPress.

6. Connect your WordPress with social media platforms 

The use of word-of-mouth is a tried and tested marketing strategy that has proven to be quite effective. In this digital age we live in, that means using social media to attract traffic to your site. Ignoring social networks in your campaign will only result in missed opportunities. Apply certain practices in order to maximize the potential of your social campaign such as diversifying, sharing social media, and incorporating trend watching.

7. Consider a minimalist design

The flexibility of WordPress themes as well as the vast number of plugins that are available might lead many to the trappings of too many features, widgets, menus, buttons, and animations on their site. This can render their site clunky and confusing and lead many visitors to leave. Using a simplistic page layout is a lot more pleasing to the eyes of guests and a much easier site for navigation.

WordPress is a powerful tool for any business that wants to grow their online presence, increase traffic, and boost their conversion. When used right, it could even facilitate brand and company success better than any other known methods.

Author Bio:

Eliza Brooks is a passionate blogger and frequent traveler who loves to write about digital marketing, seo, social media marketing, and more. She is currently working with Arcane Marketing, one of the leading social media marketing agencies in and around Idaho.


Leave a Reply

Comment policy: We value comments and the time that visitors to our blog spend to give feedback. Please note that all comments are manually moderated and any deemed to be spam or promotional will be deleted.