The Ultimate Guide to WordPress Content Management
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The Ultimate Guide to WordPress Content Management

There are dozens of reasons why WordPress is a top platform that’s been dominating the content management game for decades. Its simplicity of use, wide variety of features, and easy scalability are among the main reasons millions of websites have chosen to run on WordPress.

Facts and Figures

  • WordPress powers more than 35% of the World Wide Web.
  • Also, 30.3% of the top 1000 websites in the world run on WordPress.
  • There are 70 million new content pieces posted on WordPress every month (27 posts every second!)
  • The term ‘WordPress’ is searched for almost 3 million times every month.

Know Your WP Stuff

Before you start managing your content on WordPress, getting acquainted with some of the main terms and concepts this platform uses is best. It’s essential to know which post type to use when publishing content. WP sometimes uses a term that means something different in other contexts.

The first unit of content is the almighty post. While this concept is somewhat intuitive in blogging and publishing content, a post is a building block of WordPress. It’s a piece of content that will be published on your Blog Posts page.

Wordpress Sample Post

Unlike other blogging platforms, blog posts are sometimes not automatically presented on your home page. You have to set up a designated blog posts page where your posts go (this is usually done automatically). Then, set up the location of this page in your theme customization dashboard.

WordPress Themes

Most themes will have two options for their homepage:

  1. Static Landing Page
  2. Blog Posts

Wordpress Settings Image

If you opt for the first one, your visitors will always be shown the same page when they visit your homepage. However, you can set up a static landing page with plugins and widgets to show your newest blog posts. This is what most websites choose to do to present more visually appealing homepages and dynamic content.

If you choose ‘Blog Posts, ’ your homepage will display a collection of your newest posts. Whenever you publish a new post, it will automatically appear at the top of your homepage.

The next term is the Custom Post Type. This option allows users to set up custom post types because WordPress was developed to provide much more than just posts and pages. A CPT can be any type of content: a page, post, navigation menu, revision, or attachment, and you can give it any name you want.

Custome Post Image

Next, a page is a crucial component of a WordPress page. A WP page can be filled with written content but can also present many other types—images, galleries, videos, widgets, etc. A page will always have its URL after your WordPress site domain.

Organize Your Content

Now that you know how to call those little building blocks of WordPress, the next step is to learn how to organize this content systematically and present posts and pages to your visitors in a user-friendly way.

Let’s take a look at three ways to organize your content:

  1. Categories
  2. Tags
  3. Menu (Navigation)

As their name says, categories are where you put your content to determine its topic, theme, or overarching theme. They are a great way to organize your content and offer different menu categories to provide readers a clear overview of your topics. For example, this article would be categorized in a ‘Guides’ category on a website dealing with WordPress topics.

Tags are an SEO-friendly way to let your users (and search engines) know what your content is about. They usually appear at the bottom of every post, and website owners add cluster widgets that show visitors a cluster of topics they can choose from. For example, a tag for this article would be WordPress content management.

Finally, menus are the ultimate way to ensure your visitors find their way around your website and pick between the two organizing structures we’ve mentioned above (categories and tags). Try looking around the web for a bit: you would be hard-pressed to find a website that doesn’t have a homepage menu, in one way or another. For many websites, it’s the primary navigation mode for the entire website and the easiest way to find pages and posts.

Wordpress Edit Menus Image

How do you add a new post to WordPress?

Now, let’s get to the actual practice of posting and managing content on WordPress.

Even if you’re a first-time user, you will immediately see why WordPress is so famous for publishers: it’s as simple as a content management platform can be, very user-friendly, and if you get stuck somewhere, there are many helpful resources you can refer to.

Wordpress Add New Post Image

To create a new post, refer to the left side of your WP Admin dashboard under ‘Posts’ and select ‘Add New’. You will be presented with the screen above.

A WP post has many formatting options. You can also use the ‘Add Media’ button to add images, videos, galleries, and other multimedia content.

If you use a WordPress-building plugin like Elementor or Beaver Builder, your New Post page will look somewhat different. You will also have many options to make your content more dynamic and visually appealing.

Now, let’s examine the right side of the ‘New Post’ dashboard. Here, you will find most of your content management options.

Firstly, you can decide whether you want to save the content as a draft (to return to it later), to send it to review (if you’re only writing content for a website owner that has to approve your content before publishing), schedule it (publish it at a later time) or publish it (right then and there).

Next, you can select your post type, including standard, audio, image, video, quote, and so on. You will also see all the custom post types you’ve created here.

Add your new content to this same section to organize it into categories or tags. These will be presented in your menus or widgets.

Assign Content Tasks to Writers

Whether you work with in-house writers or freelancers, you can easily assign content pieces on your WordPress dashboard without granting them admin access to the website. In other words, they will only have the option to write the article they’re supposed to, save it, and publish it. This is called the Author option on WordPress.

If you need to find writers to whom you can assign Author roles on your WP dashboard, you can use some of these services: Fiverr (a service marketplace with content writers, SEO writers, copywriters, and many more), TrustMyPaper (a writing service website to hire writers for your WordPress site), Freelancer (freelance database where you can post what you need and receive bids for free) or Studicus (another great writing service).

Use Plugins to Improve Your Content

Plugins are one of the most amazing things about WordPress that make this platform so beloved among content publishers. They allow you to enrich your website and admin dashboard with many helpful resources and skyrocket your WP site to success.

When it comes to content management, there are a lot of useful plugins you can install and activate to start to benefit from them.

For many content managers and publishers, SEO is one of the top concerns: what’s the use of good content if no one sees it? If you don’t have a massive budget for paid marketing (whether social media or paid search engine ads), can you expect thousands of visitors to visit your website daily? Well, with proper search engine optimization and much time and effort – yes. Luckily, WordPress makes it much easier to perform high-quality SEO because many plugins are designated to do just that. One of the best in this field is Yoast SEO, used by over 5 million WordPress users monthly.

WordPress plugins can also help you make your posts more captivating and dynamic, create better navigation menus, include interactive media, and more.

Conclusion

There’s no doubt about it: WordPress is awesome! It’s the content management platform that’s been powering the Internet for decades now. And the best part: even if you’re an absolute beginner, it’s straightforward to start working on WordPress.

Before you start, please familiarize yourself with some of the features and options we’ve discussed in the article, such as posts, custom post types, pages, categories, tags, navigation menus, and plugins. As soon as you start using all of these in practice, you will see that the WordPress learning process is speedy, and you’ll get better by the day.

Marques Coleman is a blog writer at BestEssayEducation and WowGrade. He specializes in marketing and copywriting. Moreover, Marques is an avid traveler and always tries to learn something new.

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