Top 10 WordPress website trends for 2019
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Top 10 WordPress website trends for 2019

We’ve compiled a list of 2019 WordPress website trends you don’t want to ignore. Web design trends change as technology evolves, so 2019 will be about speed and optimized performance.

Properly balancing aesthetics with functionality will lead to increased user engagement and much higher conversion rates.

With 2019 approaching, it’s time to look at the website design trends we expect to see more of next year.

1. Single page design

Speed and minimalism are becoming increasingly essential themes that we will see in 2019. Single-page design refers to websites with only one page instead of multiple service pages.

This seems risky from a traditional SEO standpoint, as ranking for keywords will be much harder without the pages and long-form content you would typically have. However, fast, clean, simple websites are now favored by search engines as they can quickly and easily be downloaded on mobile devices.

Single-page design has less of everything that can slow a website down, making it a better experience for the user and granting priority in search engines.

2. Building for mobile first

In 2010, Google said designers should follow the “mobile first” rule when creating websites.

Building for mobile first is so much more than ensuring you have a responsive design. It also involves creating designs that focus on the basics rather than bombarding the user with information and imagery that is difficult to view on a smaller screen.

Even with the rise of responsive design, many of us begin with the “full size” site and work our way down on a website redesign. With many users only ever using their mobile phone to browse, you can no longer afford to put the mobile version of your site on the back burner.

3. Bold fonts and bright colours

Modern design styles 2019 will incorporate bold fonts and bright colors to complement the trend for simplistic design and optimum mobile performance. Choosing a bold font style will help visitors focus on the content using colors and white space, catching their attention and converting them into paying customers.

Unlike images, which slow pages down, scaling the size of your typography won’t impact site performance. Therefore, large buttons, hero image banners, and clickable images will likely fall out of favor and be replaced by significant typographic expressions.

4. Custom illustration

While sourcing stock imagery is easy, it’s becoming a massive turn-off as the same images are used by every other business in your industry.

As a nation obsessed with authenticity, custom illustration is becoming a popular trend. Custom illustration is when an artist or photographer creates custom images just for you. It’s a way to showcase your personality, demonstrate authenticity, and demonstrate how your business is unique.

5. Chatbots and AI

The advancements in machine learning, AI, and chatbots are monumental for web design.

Meeting customer needs online is essential to maintaining a relationship with the ‘always on’ generation, who want 24/7 access to their information anywhere in the world, on any device. While chatbots aren’t new, they are becoming more popular to enhance customer service and provide the opportunity to answer queries 24/7.

With the AI able to understand basic verbal or written commands, it can recognize a request, improve the service quality, and help the customer reach their end goal much faster.

6. Brutalism

Continuing with the theme of simplicity, brutalism is going to make a bigger splash in 2019. Think big blocks of safe web-safe colors, gradients, and huge amounts of white space.

It’s about stripping back from the overly designed experiences we’re currently used to and leaving us with just the brutalist building blocks that prioritize performance. If executed correctly, these sites can look great.

7. The Internet of Things

The Internet of Things (IoT) uses technology to connect devices to the Internet and is set to be big in 2019. You’ll likely see IoT interfaces on websites that allow you to interact with smart devices.

IoT devices can include a variety of objects that use sensor arrays and server-side processing to receive and act on their environments. As technology advances and we find ourselves in an even more interconnected world, IoT will be seen across websites in every industry to provide an enhanced experience to consumers.

8. HTPPS

Website security is taking center stage in web design and development. Back in August 2014, Google announced that HTTPS was a ranking signal as part of their campaign to make the internet safer. This will become more prominent in 2019 now that Google has started labeling all HTTP pages as non-secure.

As you consider your web design, it’s vital to consider the security of your customers’ information and make the switch to HTTPS as soon as possible.

9. More video, including virtual reality

2018 saw a rise in video on websites, allowing us to see the faces behind the brands we use every day. Websites in 2019 will continue to use video prominently, as it has proven to increase engagement across every sector. Industries ranging from high-end fashion sites to banks are including video within their web design and social channels.

2019 will see the use of video taken to new heights with 360 videos, interactive videos, and virtual reality experiences.

10. Asymmetry and broken grids

Most websites follow an underlying grid system as a foundation on which to build and establish order and hierarchy. Grids also provide a framework, a certain amount of predictability, and visual paths for viewers to follow.

To stand out from the crowd, brands have started using asymmetry and broken grids on their websites. Items stand out by not following the same uniform, consistent pattern. Breaking the grid adds interest, flow, and hierarchy to a layout that could have otherwise been boring.

And that’s a wrap of 2019 WordPress website trends to look out for.

Future-proofing your WordPress website to stay in line with current trends, is secure, and optimized can be complex and time-consuming. However, WP Tech Support has developed a premium-quality support and maintenance service that can put you ahead of 70% of WordPress websites when it comes to performance and security. Look at our monthly payment plans to see how we can enhance your website in 2019.

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