Top 10 website trends for 2018

With 2018 right around the corner, it’s time to look at the website design trends we’re expecting to see more of next year. Web design trends change as technology evolves and so 2018 will be all about rich experiences.

Achieving the right balance between aesthetics with functionality will lead to increased user engagement and much higher conversion rates. So, if your WordPress website is looking dated, find out how you can improve your online presence with these 10 trends to watch out for in 2018.

1. Mobile responsive

While most newly built websites are now mobile responsive, 2018 is going to see mobile become a priority. With the rise of social media, most of your visitors are going to visit your site for the first time through a link on social media. This is more than likely going to be whilst using a mobile device.

You need to make sure your site is designed to scale for this.

Google is also due to roll out its new Mobile First Index early 2018, so it’s become more important than ever for your website to have a mobile-friendly design.

2. Flat design

This year we’ve seen a shift to clean and simple designs for better mobile performance. Minimalist designs are quicker to load which improves SEO and user experience, meaning you’re more likely to rank better in search engines. Flat design will continue to be popular in 2018 for these reasons.

The purpose of flat design is to get rid of clutter and unnecessary imagery and instead focus on the use of colours, open space, illustration and interesting fonts.

3. More video, including virtual reality

2017 saw a rise of video on websites so we could see the faces behind the brands we use every day. Websites in 2018 will continue to use video prominently as it has proven to increase engagement across every sector. Industries from high-end fashion sites to banks are including video within their web design and social channels.

2018 will see the use of video taken to new heights with 360 videos, interactive videos and virtual reality experiences.

4. Bold fonts and bright colours

To complement the trend for flat design and optimum mobile performance, modern design styles in 2018 will incorporate bold fonts and bright colours. Choosing a bold font style will help visitors focus on the content with the use of colours and white space catching their attention and converting them into paying customers.

Unlike images, which slow pages down, scaling the size of your typography won’t impact site performance. Therefore, large buttons, hero image banners and clickable images are likely to go out of style in 2018 making way for large typographic expressions.

5. Scroll triggered animation

Scroll triggered animation encourages users to keep scrolling down your website pages. Instead of having buttons and menus, your site will become an interactive experience for your visitors with elements triggered to increase engagement and conversions.

It doesn’t require large amounts of data to download to the device and can help your brand look more contemporary than competitors. Scroll-triggered animations literally pull your visitors to conversion points through intriguing design that incentivises them to scroll to the call-to-action points on the site.

6. Micro-interactions

Social media has made micro-interactions extremely popular. The ability to contribute through “liking” posts to the way balloons fly out of the screen when you type “congratulations” on Facebook. They provide users with richer interactions that adds an element of fun to their experience

Adding micro-interactions to your site in 2018 will allow users to communicate instantly and increase the speed and connectivity that they have come to expect in a social media connected world.

7. Emphasis on performance

When browsing the internet, our biggest pet peeve is slow loading pages. If a site doesn’t load in 3 seconds or less, 53% of people will abandon the site rather than wait. As we become so used to living in a fast-paced world, your target audience will only continue to expect faster loading times in 2018.

Modern websites must put speed as a priority to satisfy their user’s expectations and to please Google’s search algorithm, which takes into account page loading times when deciding where to rank your website.

8. Personalisation

Personalised content is set to be another big trend in 2018. E-commerce platforms have already stated to display custom recommendations to visitors based on their browsing and purchase history. Personalisation will continue to grow as more data becomes available and patterns are uncovered in the way certain users behave when browsing.

If done correctly, it can enhance a user’s experience by displaying content based on their location, and the pages a visitor has viewed in the past.

9. The Internet of Things

The Internet of Things (IoT) uses technology to connect devices to the internet and is set to be big in 2018. You’re be likely to see IoT interfaces on websites that allow you to interact with smart devices.

IoT devices can include a variety of objects which use sensor arrays and server-side processing to receive and act on their environments.

As technology advances and we find ourselves in even more of an interconnected world, IoT will be seen across websites in every industry to provide an enhanced experience to their consumers.


Website security is taking centre stage when it comes to web design and development. Back in August 2014, Google announced that HTTPS was a ranking signal as part of their campaign to make the internet safer and this will become more prominent in 2018 when they progress with their long-term plan to label all HTTP pages as non-secure.

As you think about your web design, it’s vital to consider the security of your customer’s information and make the switch to HTTPS as soon as possible.

Future proofing your WordPress website so that it stays in line with current trends, is secure and well optimised can be a complex and time consuming process.

WP Tech Support have developed a premium quality support and maintenance service that can put you ahead of 70% of WordPress websites when it comes to performance and security. Take a look at our monthly payment plans to see how we can enhance your website in 2018.

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