Start-ups usually have big ideas but with a limited amount of cash. Generally speaking, most of the start-ups do understand how important their company’s online presence is, to develop their big idea into a profitable and successful venture. A website is a simple and lucrative place for them to explain their big idea, lay down the pathway to achieving them, and keep all the investors and stakeholders well informed about their progress.

The website is also utilized as a place to reach out to job seekers, angel investors, and potential future clients in the initial stages of the venture creating a buzz until the official launch day. Once the venture takes off, the same website can be made available 24/7 for marketing and advertising the product or service and reaching out to the early adopters. With so many lists of things to achieve, having an efficient Content Management System is integral and the only word that resonates with ‘an efficient CMS’ is WordPress.

WordPress is serving millions of websites, ranking it up above everyone else. For a start-up owner, this serves as many opportunities: plenty of free services. The main attraction of this Content Management System is an immeasurable community of the platform, premium themes, plugins and so much more.

In this article, we will discuss some of the reasons why Start-ups prefer a CMS like WordPress.

1. Reliability

WordPress at the given time is the most reliable leading Content Management System (CMS). it has been around for over a decade catering to the different needs of millions of websites and start-ups with changing now and then. It’s accessible to everyone and changes can be made anywhere in the world, all you need to do is simply log-in and edit. This feature makes it extremely unique within its niche, making start-ups flock to this reliable CMS.

2. Scalability

Every start-up might agree that the experience is no less than a roller-coaster ride. Some months you might experience a drop and then suddenly you experience a boost in terms of engagement and growth. Hence, for any start-up having the scalability option is vital and WordPress just offers that.

Due to its low requirements, WordPress can run on any system without any hassle. So no matter how small your start-up is you would be able to expand and step up. With these features, businesses and start-ups will have the option to commence on small scale and then grow as they have a higher demand.

3. It’s Free

What’s better for a cash strapped startup than hearing the word Free. Yes! This premium content management system is free but what’s the catch? Just like Wikipedia, WordPress is free since its open-source. It is backed by Automatic, which is a billion-dollar worth company, and the majority of people who voluntarily work to constantly improve the site.

What makes WordPress so eccentric is that it’s licensed under the General Public License, which gives its users free access to build as many websites as they want. Moreover, the WordPress directory gives more than thousands of themes and 50,000+ plug-ins. These themes and plug-ins give the user a head start, saving both their time and capital.

However, let’s not let the whole ‘Free’ buzz fool you over. WordPress- the software is free and so are the thousands of themes and plug-ins. But there are other expenses that come along with the site such as, domain name, hosting, and other specific customization.

4. Whatever your Business

Before we discuss this, let’s make this clear once and for all, WordPress is not just for blogs. Initially, yes, it did start off as a blogging platform but over years it has evolved and transformed itself into a platform that serves any category of the website.

You can use it for,

• Business websites
• E-commerce
• Blogging
• Portfolio website

You can build websites for thousands of other categories such as websites for NGOs, small businesses, restaurants, and also make money through the added advantage of using WordPress as a blog for your website.

5. Wizard for eCommerce

By now we all are familiar with the woo-commerce plug-ins, which is the most leading eCommerce technology for the web and can easily power any eCommerce venture for any niche. These plug-ins will add more functionality to your online store by providing thousands of free extensions that you can apply. Not only will they help setting up your online store and optimizing it but will make it easy for you to get started with selling your product or service.

6. Secure Platform

Security is a major concern for any company, especially start-ups. Since most start-up websites are run by someone who has inadequate knowledge about web protection it is deemed to be threatened by security breaches and other major privacy concerns. Any security breach will result in a huge disaster for the start-up as the image will be tarnished.

But that’s where WordPress comes to the rescue. It provides a secure platform for its users and protects its data from any malicious threat. However, we must keep in mind that no platform is absolutely 100% secured from threats.

But since WordPress has an active community and a dedicated team of hardworking developers, any threat that might cause hindrance is neutralized by the team, ensuring you’re safe. For this very reason, the majority of the start-ups prefer using WordPress as their CMS.

7. Keeping up with Trends

It’s all about what’s trending. Usually, it’s a challenge for start-ups to keep up with the latest trends and manage themselves accordingly. The need to cope up with the dynamic changes that happen around them with-in their industry.

For this reason, WordPress is the most preferred CMS for start-up companies, as the developers keep updating it according to the dynamic trends; enabling new features, themes, and, payment solutions.

With WordPress, companies can swiftly make these changes and keep up with the trends.

There you Go!

All these reasons must be enough for you to understand why WordPress is popular among start-ups and good enough reason for those start-ups that have not considered using WordPress as their content management system. With minimum expenditure, you can set up a fully functional professional website. If you need further WordPress support then contact the WordPress experts WP Tech Support. We offer 24/7 WordPress support to our clients worldwide.

Author Bio: 

Asad Ali is a professional SEO expert with 10 years’ experience. He is working with Go-Gulf – an ERP Dubai, offering ERP, custom websites, and store development services.