If you are a creative freelancer or marketing agency, you may have considered diversifying your portfolio through outsourcing. Offering more services than you currently do can sound stressful but offering outsourced WordPress maintenance services can increase your income while having a minimal impact on your overall workload.
While there are many challenges to overcome with finding the right agency to partner up with, we will explore just some of the potential outsourced WordPress maintenance services you could offer to your clients, and why it can be a smart move to do so.
What falls under outsourced WordPress maintenance?
WordPress maintenance can be a fairly broad term, so you want to decide exactly what you are willing to provide to your clients. Some of the most basic tasks include creating backups, troubleshooting errors, and updating WordPress core, themes, and plugins.
If you want to delve into managing content, you could include fixing broken links and optimizing each page for SEO purposes.
Choosing to offer a comprehensive list of services will be more appealing to customers – particularly if you are able to improve their site’s security and performance.
Rather than attempt to handle this highly technical extra workload yourself, it makes sense to partner with an agency who can do it all for you under a white label package.
4 reasons to offer outsources WordPress maintenance services to your clients
While partnering with another agency to provide services on your behalf can seem daunting, here are four key benefits for going ahead.
1. Bring in additional income with minimal effort
On the whole, few people have the time or skills to perform daily maintenance on their website and with the increased worry of cyber-crime, many of your clients will be keen to know they are getting expert care.
The beauty of providing these services under a white label agreement means that you don’t have to carry out any of the work yourself. You can simply bring in more income without having to any additional time or energy. Your clients don’t need to know that you aren’t the one physically doing the work.
2. Diversify your revenue streams
Inconsistent workload is one of the most stressful things about working as a freelancer or in a creative agency. For this reason, diversifying your revenue stream is a good idea to help cover the gaps in your main services.
When you’re having a slow period for signing up new clients, you can add value to your existing clients through ongoing WordPress maintenance.
3. Prevent excessive support requests from clients
After working with a client to launch or revamp a website, you are probably hoping they will manage just fine without your ongoing support.
While it’s nice to go above and beyond for clients, it can be frustrating having to walk them through requests that could be easily avoided by following simple WordPress best practices.
By offering outsourced WordPress maintenance, you can address potential problems before they occur, leading to a reduction in the number of support requests you receive. You won’t have to deal with frustrations from a client who didn’t back up their site or problems from a client who failed to upgrade their plugins.
Proactively handling these situations by maintaining your clients’ sites through a third party can be more effective than trying to clean up the aftermath of a hacked site by yourself.
4. Add value to current clients
Sourcing new clients all the time can be time consuming so its useful to have a product that you can offer to existing clients who you already have a good relationship with.
Keeping current clients close through working with them on an ongoing basis can help you bring in regular revenue with much less effort. You won’t need to go through the rigmarole of checking if the client is suitable to work with or do the necessary due diligence. Instead, you can feel secure that you have a database of clients who you can work with on a monthly basis.
Creating ongoing relationships with your clients where you consistently add value and make their lives easier will, in return, encourage them to bring in referrals.
If you like the thought of bringing in additional income with minimal effort, diversifying your revenue stream, handling support requests more efficiently, and adding more value to your clients, then outsourced WordPress maintenance could be for you.
Here at WP Tech Support we’ve built a team of specialists who will act as your dedicated crew behind the scenes, providing a seamless, white-label service for your WordPress clients. Not only will you add an additional revenue stream to your business, we’ll take care of your clients’ WordPress maintenance and deal with them directly on support tickets and issues, leaving you to focus on growing your client base.
Getting started couldn’t be easier. Just get in touch today and a member of our team will guide you through the process and help you turn a potential service problem into an income stream.