Article read time - 4 minutes

As an eCommerce store owner, you know that the success of your business depends heavily on the effectiveness of your website. Your visitors are the lifeblood of your business, so you need to make sure they find what they’re looking for when they come to your site. The best way to optimize your WordPress eCommerce store is to test and adjust your website so you can attract and convert as many visitors as possible. Online stores have a lot of competing stores to deal with. The biggest of the bunch are eBay, Amazon, and Alibaba.

You have probably heard it all before: “Optimization is everything” and “Content is King.” While all of this is true, there is no guarantee that you will ever get your eCommerce site to rank on the first page of Google if you don’t follow some simple ground rules when you build and optimize your WordPress eCommerce store. For many, the idea of optimizing their store is daunting, and they are not even sure where to start. Here are some practical tips you can use to optimize your WordPress eCommerce store to help get your store to the top of Google.

1. Choose a Good Host with Good cPanel

You have a new hosting account set up, and you want to know how to choose a good hosting company. While there is no guaranteed way to avoid problems, you can make sure that your hosting provider is reputable and has cPanel installed.

Your host and CPanel are the foundation of your website. If they’re not up to par, your site will suffer, and you’ll be stuck paying for a bad experience. With so many options available, picking the right combination of tools can be tricky. Here are a few things you should look out for when choosing a host and CPanel.

2. Use a Good eCommerce Platform

The way you run your online store has a lot to do with making a profit. If you are using a platform that is not up to the task, you can be certain that your business will not be up to the task. You want to make the most prudent decision, choose to work with a top-notch platform like Magento.

The overall design of a website can be improved by using a good ecommerce platform. It’s not just about the appearance of a website, although that is certainly important. A good ecommerce platform is also an intuitive and robust platform for processing orders and payments. The best ecommerce platforms are also easy to customize so that you can tweak the color and font of a website to match your business and brand.

3. Store Design

As a store designer for Jim’s Stores (a chain of local convenience stores), I was given the task of creating a new design for one of our stores. I chose to redesign our building in downtown Boston that had a less-than-appealing entrance and was considered to be a prime spot for being robbed. In my design, I created a more open area where customers could easily see the products the store carried and an area that allowed the customers to engage with one another and the products. The store looked more modern than any other store in the city, with a design that had never been found in the city before. I also included a feature that allowed customers to download a coupon for a local restaurant that was in the same building. This design

4. Optimize Your Keyword Density

If you are a small business owner or someone running a blog, optimizing your keyword density is one of the simplest ways to get more traffic to your website. But what is keyword density? Keyword density is the percentage of times that a keyword is used compared to the total number of words on a web page.

Optimize your keyword density – This post will teach you how to optimize your keyword density, but first, some context. In order to rank high on Google, you need to have a good keyword density. Keyword density is the percentage of words in your content that are keywords. The higher the percentage, the better. The trick is to optimize your content for one keyword.

5. Check Your Website’s Speed

When people visit your website, there are only two things that matter: Does this page have what I want? Is it fast? We tend to focus on the former, but speed is a huge factor for your visitor. A slow page frustrates visitors and can cause them to leave your site. Make sure to check your website’s speed to ensure that your visitors are getting a great experience.

The mobile internet has changed the way we surf the web in recent years. It’s faster, more convenient, and has changed the way we consume content. With that in mind, it’s important to make sure your website is optimized for mobile devices. The best way to do this is to check your website’s speed. A slow site can turn off potential customers and lead to lower rankings in search engines.

6. Choose the Right Hosting Provider

There are a number of important factors to consider when choosing a hosting provider for your website, including reliability, security, performance, and price. However, one of the most commonly overlooked elements of a good hosting provider is customer service.

Author bio: 

Merry Crawford is a content writer at a faith-based company, also working with Photoshop to WPLuke2project, and Lynne Torgerson. She’s devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow her on Twitter @merrycrawford55.

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