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To rank a website, it is necessary to design a user-friendly website and make the content fully optimized. Do you need help with optimizing your website content for SEO?
Optimizing website content for SEO is a must-have activity for smooth progress. However, it is only accessible if you have an SEO checklist to follow. This blog will show you how to optimize your website content for SEO.
We will show you detailed instructions to accomplish this task nicely for better outcomes. Let’s get started:
What is Content optimization?
It is a technique for optimizing website content for SEO. The process does not require focusing on written content; it requires full attention to optimizing infographics, links, and other elements.
Different CMS systems, like WordPress, have made it simple to optimize content. It is the most popular user-friendly content management system, enabling users to control their websites easily.
This is why 35% of websites on the Internet use WordPress. For a beginner, it is essential to create a checklist for content optimization for SEO. This will help users streamline the process and keep their progress smooth.
In the following sections, we will show you how to optimize your website content for SEO on WordPress.
How to Optimize Website Content for SEO?
It is a common myth that unique writing content is enough for optimization and ranking. Plagiarism-free content is compulsory for a sustainable higher position in SERPs.
So, we recommend using a plagiarism checker and ensuring your content is 100% unique before publishing.
However, there are other things you must do to optimize your content. It would be best to adopt multiple techniques in this regard.
Do’s to Optimize Your Website Content
Do Proper Keyword Research
If we say it is the backbone of SEO of your content, it is correct. You can only appear in the first hundred results if you choose the right keywords. To optimize your content for SEO, you need to find profitable keywords in your niche or main topic.
Hundreds of tools are available for this purpose, including those for finding the most profitable keywords. However, optimization requires more than seeing the seed keyword.
You should broaden your research and extract all the related keywords. It will help you keep your content optimized for readers and search engines. Moreover, it will be good to track your keywords occasionally to check their progress and make improvements.
Define Structure First
When you have selected the main topic for your website content, you should start researching. Before writing, it is good to define the structure so that you can write correctly in a specific flow.
You should use a notepad and keep collecting information from your research. After that, you should create an outline defining the structure of that specific content type.
It is expected to start writing without a layout and end up with a useless blog or article. To keep your content optimized, you should create a design first. It will also help you remember what to discuss in a specific section of the content.
Give Valuable Information
Writing lengthy posts is better for SEO than short blog posts. This is because most ranked blog posts average 2000-2500 words (Source: Hubspot).
Writing in-depth content is necessary to make it valuable for SEO. But doing this and adding fluff content to your website is not compulsory. It will prevent your website from reaching the top positions and harm its progress.
It would be best if you had to write content for your website that gives value to the user. By doing this, you can lower the bounce rate and increase the engagement rate for your content.
Moreover, if visitors want to spend extra time on your website, you must ensure your content is unique. To do this, it’s a good idea to look for a plagiarism checker and get a report on your content.
If your content contains copied sections, it is advisable to remove or rewrite them. This will help you gain the users’ trust and avoid copyright issues.
Write Short but Compelling Headings
Writers often make big mistakes when setting headings. For optimized content, you should add multiple headings. When drafting your content, use H2, H3, and H4.
You can label these headings according to the content’s requirements. Moreover, you should carefully set the length of the heading. Short headings get more attention than long headings.
We recommend writing short but compelling headings for your website. This will keep readers interested in your content and keep them there for a long time. While writing headings, you should create curiosity.
This is only possible when you choose the right words to write these headings. Moreover, it would be good to set headings in the form of questions.
Add Infographics Carefully
No doubt, written content will act as a rank-pushing factor for you. But it does not mean you only have to publish the text on your website. It would be best if you had to add infographics to your website content to keep the readers engaged.
As we know, visual content leaves a more profound impact on the reader than written text. To engage readers, you should add images, videos, or GIFs to your website content.
However, you should optimize images before posting. It is compulsory to check the size of a specific image and reduce it before publication. The main reason for doing this is to protect your website’s speed, which heavy images or infographics can damage.
You should need to pay focus while doing this and use different approaches to lower their size without harming the quality. This way, you can keep your website’s speed smooth and optimize your content.
Don’ts to Optimize Your Website Content
Don’t Do Keyword Stuffing
Many writers or web admins think adding keywords to content is a good idea. It was an old practice when Google ranked pages with multiple keywords.
Time has passed, and the search engine is smart enough now to estimate what is useful and what is useless. You are doing keyword stuffing if you add keywords everywhere in your content.
It will make your content useless because the user will not get value from it. Users will leave your page instantly or after a short time, which will hurt your website and cause you to be de-ranked.
To sustain your position, you should have to avoid this practice. The best way is to search for related keywords and add them to your content.
Avoid Cannibalization
It is an older technique when people use the exact keywords for different web pages to give a push to the parent page. This technique is called Cannibalization, where a single website has multiple pages for the same keyword.
Google hates this technique, and it lowers a website’s rank. The Google Webmaster Guidelines clearly state that the search engine will de-rank such pages or websites.
Therefore, avoiding this activity and keeping your website clean of such useless pages is compulsory. Doing this lets you keep your content SEO optimized and indicate to the search engine that you are doing excellent work.
Final Say
With the above-detailed guide, you must have learned how to optimize website content for SEO. We have shown you a few Dos and Don’ts that you should remember.
All these steps will help you optimize your website content and get a sustainable position in SERPs.
