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Growth is a symbol of progress. So, when you think of expanding your business globally, you aim to target your ideal audience residing in various locations. Connecting with a global audience is possible in the best manner with a well-developed website. If the same happens to be a Drupal website, you can reap many benefits.
One vital part of creating a website for a global audience is presenting your online platform in their native language. This will help you connect with the audience in a more personalized way.
English is not an official language in many countries, and most websites are in their local language. Hence, people from those regions are comfortable with their language only. So, they may face difficulties while operating an English-language website. eCommerce sellers selling their products and services with an English website miss out on those customers and, hence, sales.
In such a scenario, a Drupal Multilingual website comes in handy, and you may attract people from those regions and countries as well. This results in more visitors, hence more orders and more revenue. There are many benefits of developing a multilingual website, which we will see in this blog.
Why is a multilingual website important if you are expanding globally?
#FunFact: In 2020, billions of content were translated into other languages by ConveyThis to include the same on multilingual websites.
The global market is very different from the local area where you operate. You need to consider an array of factors dominating the global market at a major level.
A multilingual website is an advantage for dealing with the challenges of the global market.
- It will enhance your website’s visibility on the web and help you gain more potential leads from around the world.
- When you create a multilingual website, you offer major search engines like Google to index your website. It benefits you by giving you a higher ranking in search engine results.
- To convert a potential lead into an actual purchase, you need to connect with the audience with your website. The response rate becomes higher when customers find their native language.
Although the above points may seem easy to make, they are daunting. When you plan to create a multilingual website, you need a checklist to ensure that no improvement is required afterward.
So, to help you start this crucial task, we have a well-curated guide to help you accomplish your goals.
Content Management System
A content management system is required to deal with tons of your website content tailored in various languages.
Why is it necessary?
Microsites can be incorporated into a multilingual website, thus keeping your visitors engaged.
Further, the internalization support of the developer’s community is another highlight in choosing a content management system for your Drupal multilingual website.
You can also rest assured of your website’s SEO factor. Different languages target multilingual search engines, offering a website a chance to rank for an array of audience search results.
You need a powerful content management system that works flawlessly to do this complex job for your multilingual website.
Both open-source and proprietary types in CMS offer multilingual and internalizing support.
However, choosing the best one will only upgrade your Drupal website’s performance, which is your job.
Interface Translation
Manual translation of content on a website can spoil the user experience. To save your brand from this, utilize the core interface translation module. It will help you translate the software’s Standard English language to any required language on your site.
You can also install a core update manager module that automatically downloads the translations instead of manual translations.
Make sure that the translation is available 24/7 in the module. This will help you understand the intended website better while converting and integrating any multilingual Drupal website.
Views
Working with a Drupal website allows you to create custom content pages, blocks, and more. However, you must decide whether you want one view for multiple languages or one for each language.
Content duplication
Since you will be creating the same content in different languages, the probability of content duplication may increase. Don’t forget to check that the display setting is filtering by the current language.
Views Translation
The entire website content is translated, but what if you missed the header or the supporting views text? Avoid making this mistake by configuring the views configuration itself for translation.
Why is choosing a multilingual website an excellent idea for your business?
You must know that Google is not a significant search engine in many countries like China, Russia, Japan, etc. If your website is only in English, you can miss out on your target audience in these locations. A multilingual website is critical to unlocking your funnel of potential leads.
Apart from this, the audience trusts a website that showcases production services in their language. It is the language they are most comfortable with and understand fully. In short, it puts the user in a comfortable cultural zone to move ahead with the buying cycle on your website.
Ready to get started?
The internet market was estimated to surge, but the pandemic led to its early arrival. Now is the right time to enter the global market and establish your business as a strong brand. So, move forward without any second thoughts! You may Hire Drupal Developers< to develop a multilingual Drupal website for your business. This one-time investment can bring you huge revenue by targeting locations where English is a not-so-popular language. So, what’s the wait for? Get started today!
P.S. – Apart from Drupal, many CMS are working on multilingual capability, and WordPress is on that list. WordPress may also come in handy if you are thinking of building a multilingual website or mainly a blog. The easy-to-use WordPress CMS is gaining popularity in non-tech audiences. We can consider WordPress to be a strong opponent of Drupal here.
