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Without an efficient and streamlined marketing funnel, potential customers will likely leave your website for your competitors.
This is where automated marketing comes into play. It eliminates human error, saves time, and boosts conversions. These are ways to ensure you get the most out of your WordPress website.
You could have the most admirable work ethic in the world with the most challenging working sales department, but you are limiting yourself and your chances of success without the right tools.
1. Incorporate lead forms
Lead forms are designed to collect information about your contacts, which can then be synced with your CRM system to create contact records. The more you know about your contacts, the better equipped you will be to provide them with information on products or services they find interesting or relevant. Being relevant increases the likelihood of making a sale in the future.
Due to the General Data Protection Regulation (GDPR), which will come into effect on 25 May 2018, you must be able to provide users with complete transparency about how you are processing and storing the data captured.
2. Send automated emails
Use the data you have collected and analyzed to tailor emails to your contacts. Automated email marketing is an easily measurable and highly effective way of driving sales and delivering value. You can continue to monitor interactions, such as the open rate and whether or not certain links within the emails have been clicked, to improve your messaging.
Again, due to the General Data Protection Regulation (GDPR), you must offer an ‘unsubscribe’ button within the email and update your records if somebody on your list no longer wants to receive marketing communications from you.
3. Schedule social media posts
Automated social media marketing tools such as Hootsuite or Buffer can be very useful in scheduling your content shares and promoting your posts. This great time-saving solution helps you stay on top of your social media content plan and eliminates the need for last-minute content creation due to forgetting to write anything for a week.
Using these tools will also assist you in creating a posting routine that ensures your followers receive consistent messaging.
4. Send immediate follow-ups
Automating the follow-up process can significantly improve your business’s conversion rates. This is especially true if you are a sole trader or have a small sales team and cannot respond to inquiries immediately. By automating the process, you can keep your customers informed about the status of their orders without delay.
It also saves you a lot of time by eliminating the need to repeatedly type and send similar emails, which you can use for other important aspects of your business.
5. Invest in regular WordPress maintenance
To achieve your desired performance, leads, and sales, all websites require regular maintenance. If you know you don’t have the capacity or skills to maintain them yourself, you should consider outsourcing them to a professional who can install regular updates. This process happens in the background without causing any disruption to your business.
WP Tech Support can handle all aspects of your website’s maintenance and security for complete peace of mind. Our WordPress maintenance plans start at just $55 per month—a small price to ensure your website stays up-to-date and secure. It’s one less thing to worry about or try to factor into your busy day.