Table of Contents
More people are ditching their desktops and browsing the internet using mobile phones.
If your WordPress site doesn’t display properly on mobile, you risk losing potential customers to your competitors. Just because you have a fully functioning desktop site, it doesn’t mean it will translate well to a phone or tablet.
Creating a positive user experience means reaching people wherever they might be – on the move, 24/7, and the faster, the better.
Research shows that the average mobile page takes over three seconds to load, but a recent survey says mobile users will vacate a site if it takes longer than two seconds. If your site exceeds this time, it could lead to a loss of revenue as users abandon it for your competitors.
Mobile browsing vs. mobile apps
Mobile apps benefit from strong brand recognition but aren’t feasible for every company due to the time, money, and manpower it takes to build and manage them.
Plus, apps are often downloaded only for a specific purpose and then deleted when the user is done. Too many apps crowd our phone screens and consume too much storage, which isn’t appealing for most mobile users.
Instead of depending on mobile apps, you need a fast, reliable, and optimized mobile experience. So, where do you start?
AMP and PWA
Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) are two applications that give users everything needed to optimize for mobile.
AMP is geared toward speed. The framework makes content embeddable and portable. It ensures that all content you serve through mobile loads quickly—in less than a second—without losing formatting on a phone or tablet.
On the other hand, PWA is optimized for engagement and reliability. The program allows the user to add push notifications and enable offline viewing.
While AMP gets people to your page, PWA keeps them there. Together, these tools can help your business prioritize mobile browsing. Both are secure, easy to maintain, and cost-effective. Plus, they are incredibly easy to integrate with WordPress.
Staying competitive
You can no longer afford to put mobile browsing on the back burner. The number of people choosing to browse using their mobile phones shows no sign of slowing down, and if you’re not ready for them, you will get left behind. A sluggish, difficult-to-navigate site will prevent you from acquiring and retaining customers. By leaving your visitors waiting too long, it will impact revenue faster than you might think. Adopting a mobile-first mindset will set you up for success in the future.
WP Tech Support can optimize your site to speed up page loading times and provide visitors with a seamless mobile browsing experience. Speed can directly affect your sales by increasing conversion rates, so keeping your WordPress site working efficiently is vital.
Take a look at our WordPress Maintenance Plans to find out more. Signing up for a single or multiple site is simple, with no long-term contracts. We will happily refund your monthly plan payment if you’re not 100% happy with our service. Don’t let slow page loading times lose you customers!