More people are ditching their desktops and choosing to browse the internet using their mobile phone instead.

If your WordPress site doesn’t display properly on mobile, you run the risk of losing potential customers to your competitors. Just because you have a fully functioning desktop site, it doesn’t mean it will translate well to a phone or tablet.

Creating a positive user experience means reaching people wherever they might be – on the move, 24/7, and the faster the better.

Research shows the average mobile page takes over three seconds to load but according to a recent survey mobile users will vacate a site if it takes longer than two seconds. If your site exceeds this time, it could lead to a loss of revenue as users abandon it for your competitors.

Mobile browsing vs. mobile apps

Mobile apps benefit from strong brand recognition, but they aren’t feasible for every company due to the amount of time, money, and manpower it takes to build and manage them.

Plus, apps are often only downloaded for a specific purpose then deleted when the user is done. Too many apps crowd our phone screens and take up too much storage, which isn’t appealing for most mobile users.

Instead, you need a fast, reliable and optimised mobile experience rather than depending on mobile apps. So, where do you start?

AMP and PWA

Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) are two applications that give users everything needed to optimise for mobile.

AMP are geared toward speed with the framework making content embeddable and portable. It ensures all content you serve through mobile loads quickly – in less than a second – without losing formatting on a phone or tablet.

On the other hand, PWA are optimised for engagement and reliability. The program allows the user to add push notifications and enable offline viewing.

While AMP gets people to your page, PWA keeps them there. Together, these tools can help your business to make mobile browsing a priority. Both are secure, easy to maintain and are cost effective. Plus, they are incredibly easy to integrate with WordPress.

Staying competitive

You can no longer afford to put mobile browsing on the back burner. The number of people choosing to browse using their mobile phone is showing no sign of slowing down and if you’re not ready for them you will get left behind. A sluggish, difficult to navigate site will prevent you from acquiring and retaining customers. By leaving your visitors waiting too long it will start to impact revenue faster than you might think. Adopting a mobile-first mindset will set you up for success in the future.

WP Tech Support can optimise your site to speed up page loading times and provide a seamless mobile browsing experience for your visitors. As speed can directly affect your sales by increasing conversion rates, it is vital to keep your WordPress site working efficiently.

Take a look at our monthly plans to find out more. It is simple to sign up for single or multiple sites and there are no long-term contracts – and if you’re not 100% happy with our service then we will happily refund your monthly plan payment.

Don’t let slow page loading times lose you customers!