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Long-form content has been making quite a buzz in the SEO world. Almost every SEO specialist on the internet has emphasized the importance of long-form content. But what is long-form content? Do you need it? And is it worth it? No worries; our blog post will delve deeper into long-form content.
What is long-form content?
A piece of long-form content is anything written in more than 800 words and could be as long as 2000 words and above. Such content requires much research as it goes into depth on the topic, often making it a great information source.
Some believe that users nowadays have shorter periods and create short-form content; however, we are of a different mind. Content should not be entirely dependent on the audience; instead, it should be focused on the topic. Your topmost priority should be quenching your reader’s thirst for information, and if you can successfully do that in whatever form you feel like, then go for it without giving it a second thought.
The type of content that is considered long-form varies significantly from platform to platform. What may be long-form for one platform could be perceived as short for the other. For example, an Instagram post with around 400 words could be considered long-form, but a blog post with 400 words could be regarded as short-form content.
Long-form content plays a vital role in improving your website’s SEO quality. 70% of marketers feel they need to prioritize the quality of their content over quantity.
The following section will discuss the SEO benefits of writing quality long-form content.
Higher engagement
Making deep and valuable content investments is crucial to SEO success as the digital landscape changes. With better content and detailed information, there is a reasonable probability that your content will get results and conversions. If your audience receives your content well, they will likely return to the same content again, increasing your content’s engagement.
In addition, long-form content usually has a higher share rate than short-form content. This is because readers value in-depth content and feel it is worth sharing.
Increased dwell time
The duration a user spends on your website refers to its dwell time. Dwelling time also contributes to SEO and making your website more authoritative.
When writing long-form content, you must be well-researched and in-depth. When you can create content that goes into the depths of the topic, a long-form piece of content completely breaks down the issue into smaller parts that contain concrete information.
Now, when the targeted user comes across such content, it likely increases the chances of their dwelling time. For example, a blog post written in 2500 words will have more dwell time for users due to its length compared to a 600-word blog.
Better keyword ranking
When a user surfs the net for a specific keyword, you can rank well without extra effort if your content has similar keywords. Long-form content also helps you increase related keywords, which in turn helps increase search visibility. A long-form range allows for a more thorough incorporation of relevant keywords. Statistics indicate a positive correlation between content length and improved keyword ranking.
However, ensure that you do not stuff keywords in your blog in a way that makes it obvious. Instead, You can follow some good copywriting tips to integrate keywords into your blogs in an organic manner.
Enhanced search visibility
Search visibility refers to impressions and clicks on search pages. These clicks help your website be a click away from target users. Interestingly, most of these searches begin on a search engine, with 68% of all website traffic starting from a search engine.
We live in a time when everyone is trying to increase their visibility on search engines’ pages. If your visibility on different platforms and search engines is low, a larger part of the online audience awaits you.
However, with long-form content, you can build a more substantial online presence, helping to increase your visibility on various platforms and search engines. A growing online company will help you reach a wider audience.
Increased shelf life
The best part about spending hours researching long-form content is that it will always stay relevant. No matter how old or new your content is, it will remain appropriate for readers as long as it is informative and provides valuable information. In a way, long-form content is a long-term marketing strategy that will continue to provide value over the years.
Long-form content, as opposed to shorter, more urgent pieces, develops into a timeless resource that continuously satisfies the informational needs of a wide range of audiences over an extended period. This longevity strengthens the content’s authority within its niche and builds trust with readers. Due to this, it can endure over time and deliver consistent value that surpasses fads in fashion.
More backlinks
Because of its depth and quality, long-form content naturally draws valuable backlinks from other websites. Owing to its high quality, such content pulls readers in and receives recognition from other content producers and websites in the same niche.
These backlinks are essential for building your content’s authority because they tell search engines that your content is reputable and noteworthy. SEO has significant benefits because search engines regard backlinks as a crucial sign of content authority and relevance.
Essentially, the intrinsic worth of lengthy content generates a domino effect, drawing in backlinks that strengthen your content’s position online. The relationship between backlink building and content quality improves your content’s search engine rankings. It makes it a reliable source in your field, increasing the efficacy of your SEO campaign.
Rapid organic traffic
The depth and quality of long-form content naturally appeal to search algorithms, which raises the content’s ranking. Long-form content’s comprehensiveness makes it favorable as users seek in-depth information. In contrast to paid strategies, this method concentrates on attracting people to your content organically.
Combining long-form content and inbound SEO strategies guarantees sustained audience interest and increased organic traffic. Marketers can leverage their content’s organic potential and create a long-lasting effect on search rankings.
Conclusion
To sum up, there is no denying the advantages of long-form content for SEO. Marketers can optimize their content to increase engagement, dwell time, keyword ranking, and search visibility. In this regard, your online presence and audience connection will be positively impacted for a long time.
Author Bio: “Doing what you love is the cornerstone of having abundance in your life.” Wayne Dyer’s thoughts are well suited to Kiara Miller. She has been working as a content marketing professional at ‘The Speakingnerd.‘ Her passion for writing is also visible in the innovative joys of the material she provides to her readers.
