Websites and mobile apps are powering our lives and making it easier. People are using these resources to shop for products online, avail on-demand services, satiate their quest for information and knowledge, and even for entertainment.

A huge share of these websites is powered by WordPress and brands are buckling down to make the most of the online market. This includes a list of measures like advertisement and promotions, running marketing and reward campaigns, and even building your WordPress mobile apps.

However, acquiring a good number of leads, traffic and revenue is not easy amidst the growing competition. To assist you in accomplishing traffic and revenue milestones for your WordPress website, we have compiled the list of some promising tips.

Embark upon this insightful journey and stay with us till the end. Implement the tips and techniques as suggested and make the most of your WordPress website. Let us begin!

Seven commandments of success

Follow the tips listed below and cover multiple dimensions and avenues that play a key role in attracting more traction and attention for your website.

#1: Use compelling content and design

The immediate aim of a website is to hook the attention of the visitor. This is followed by the measures to cater to their needs, solve their queries and issues, make them convert, and retain them.

In order to achieve all this, and make the visitors reach the end of the purchase funnel, you must ensure an engaging experience right from the start. Make the on-boarding process simple and offer multiple options for signing up or allow exploration as a guest.

Focus on the aesthetics and keep the content crisp and concise. Pick the themes cautiously and design elements that reduce the cognitive burden on visitors. Keep the content SEO friendly and try to be as helpful and entertaining as possible. According to SEO Leeds, websites that implement an SEO oriented content marketing strategy saw 112% more website traffic than those that has no search engine strategy behind their content marketing efforts.

#2: Create action-driven landing page

Design every page with accuracy, such that each page clearly underlines and catalyzes its goal. The landing page should especially be designed keeping the overarching business goal in mind.

It should be a summary of your website content, brand insights, contact and communication channels, etc., and paint a coherent picture of the brand or business. However, have a calculated approach and do not stuff the page real estate. Declutter the pages and give prominence to user-friendly content.

Add a distinct CTA button that inspires the desired action in the visitors. Follow this rule for each and every page and place the button in a highlighted manner. Also use well placed and defined URLs that redirect users to necessary pages without having to explore the entire website.

#3: Enhance search and filter mechanisms

The site speed, load time, UX and functional mechanisms play a significant role in retaining leads and inspiring conversions. The ideal load time is one to two seconds so ensure that the website aligns with it.

Make the navigation experience smooth and frictionless by enhancing the search and filter functionalities. Add relevant tags to your products and listings to make them easily discoverable and perceivable.

Create a well-defined hierarchy of categories, products, catalogues, etc., and place a prominent search tool or bar. Leverage suitable plugins to organize the contents of your website and enable easy navigation.

#4: Align with the trends and demands

The market has always been affected by the social, cultural, economic, or political trends. Sometimes, these trends also play a crucial role in attracting the customers and inspiring conversions.

For instance, ever since the Covid-19 pandemic has hit the globe, brands have started selling and capitalizing on “hygiene and health”. Many websites also renovate their design and use themes like “Spring Theme”, “Autumn Theme”, “Festival Season”, etc., to suit the market developments.

Look out for such ongoing trends and market demands and try to align your content and marketing strategy accordingly. This will break the monotony of content and design and make the website more appealing to new or existing consumers.

#5: Increase the versatility with plugins

The best thing about WordPress is that it is highly customizable and scalable. This customizability and scalability can be achieved using WordPress plugins.

Integrate new and suitable plugins to add more functionalities to your website and make it more versatile and interactive. You can also use several plugins that boost the speed and performance of your website and optimize it for SEO.

For instance, plugins like Optin Monster and HumCommerce can help you with lead generation. Also, some WooCommerce mobile app plugins enable you to turn your website to a mobile app store where you can sell commodities and earn revenue.

#6: Leverage marketing and communication

The right marketing and communication strategy can work wonders for leads and revenue generation. The online industry has a plethora of options that can be harnessed to leverage the same.

For example, you can politely ask visitors to subscribe to your newsletters or opt in for your emails. Use email marketing to trigger actions and responses from new, regular, or lapsed visitors. You can also use push notifications and prompts to keep the visitors engaged and informed.

Integrate your social media accounts and pages and build a strong following and brand presence across multiple channels. Also explore other options and marketing techniques to garner as much attention and social proof as possible. It will fetch you multiple referrals and back links and boost the Google search results in your favor.

#7: Optimize for the mobile friendly audience

The proliferation of smartphones has taken all businesses by storm as most online consumers are mobile friendly. Therefore, it is important that you optimize your website for mobile visitors. Also ensure that your mobile website is high-performing and smooth.

Statistics also show that users who visit certain websites, tend to look for its app to access the services more conveniently. Unlike websites, apps do not suffer the “buy and bye” phenomenon and the churn rate can be comparatively lesser.

Hence, you can also sign up for an mobile app builder like AppMySite and build an app for your WordPress website without coding. Add a prominent app download button or URL on your website and cross refer the app and website to cover the maximum number of visitors. These practices will help you retain customers and increase conversions.

Wrapping Up!

That is all from our end today! We hope that the experience was insightful. Now that you are all prepared, proceed to implement the learning and give your competitors a run for their money.

Create one goal at a time and conquer it before you proceed to the next one. Also, feel free to contact us and share your insights or learn more about expanding your online business and making it mobile-friendly.