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Maintaining a high conversion rate on your WordPress website in today’s competitive business environment might be challenging. However, using these seven tricks might make achieving those results easier and increase your sales.
Use Plug-ins
WordPress gives its users plenty of tools and plug-ins for better optimization; however, not everyone uses this opportunity for some reason. One of the most useful WordPress plug-ins that can assist you with optimizing your website is called ‘heat maps’. It is a tool that provides analytics in real-time, tracking your users’ mouse moves and showing you the most popular and visited content on your website. After analyzing that data, you can improve your website’s content and your conversion rate.
Work on Your Visuals
The image is what catches the customer’s eye first. Ensure that each product has at least several images with professional lighting and that each picture can be zoomed in. Neglecting the visuals might put your sales on hold and cause your existing customers to leave.
Try to use images to your advantage. For example, if you sell fragile smartphones, including another object in the picture for visual comparison and showcase your product’s benefit (thinness) would be a good idea. Also, do not forget to show your product in all its shapes and colors.
Another great idea for you to consider would be adding pictures of great reviews on your products, this way your customers will feel more trust towards your products.
Improve Your Pages’ Time Load
Most people are not patient, so the time it takes for your WordPress website’s pages to load is crucial. “The optimal loading time would be under 2 seconds,” says Ben Grant from Links Management. As mentioned previously, there are plenty of WordPress plug-ins, including those that can assist you with reducing page load time. For example, W3 Total Cache is one of the most essential caching plug-ins.
Here are a few other tips for your consideration:
- Use resize tools for compressing the images;
- Enable caching;
- Instead of attaching your videos, include links to them;
- Invest in a good web hosting plan;
- Use a fast website’s team.
Research Your Target Audience
How many actual customers you will get depends significantly on how successful you are at being aware of the needs of your audience. For your sales to go higher, you must ensure that all your content is tailored to your ‘typical customer’ needs. With high-quality content, you can reach high levels of engagement, boosting it even more by making that content personalized. How do you learn your audience, though? You can start by reading your articles’ comments and conversing with people. You can even begin with a little quiz or send a form on the email where your customers will be rewarded for filling in some information about them.
Also, keep putting great effort into creating eye-catching texts. It is just as crucial as producing outstanding visuals. Make sure it is helpful and serves the needs of your target audience. Pay attention to the main message you are trying to send your potential customers. It should be clear what your value proposition is, what kind of problems you can solve, and how much it would cost them.
Invest Some Time Into Guest Blogging
No matter how skeptical some people are about this marketing tool, it still works and, in fact – brings excellent results. Including a link to your WordPress website in every guest post will get you plenty of new prospects. Pay attention to the websites you choose as your guest blogging platform – placing your content on untrustworthy websites might cause you some damage. On the contrary, by getting published on trustworthy resources, you will get the chance to build up your reputation. Eventually, people will start recognizing you as an expert within your field.
Here are some other tips for you if you decide to consider guest blogging:
- To eliminate inconsistency, post something at least once every two weeks.
- Keep the sound quality; people will not follow your links if your materials are poorly written.
- Work hard on your pitch. It will determine whether you win or lose your place in the publication.
- Create a catching bio, try to add there your link as well, some blog owners allow that.
Provide Several Payment Options
Customers love having several options, especially when paying for their purchases. However, some folks are still concerned about giving their credit card numbers and other financial data over the Internet, so you have to be able to provide them with other payment options. Also, make sure that your customers can pay in different currencies.
Send Out Personalized Emails
Your customers will surely love it if you make them feel special and appreciated. And it is really easy to do that by sending one or two personalized emails. You can reach even better results if you add complimentary discounts to those letters. Try to use some customization plug-ins. They are typically free to use and give you plenty of room for improvisation and customization.
Final Thoughts
Snowballing the quantity of prospects for one’s website can sometimes be knotty; however, it is completely manageable. Of course, you should first look at your niche and your ‘ideal customer’. Having considered both of those aspects, you will be able to build a decent promotional strategy. Hopefully, these tips will be helpful, and you will be able to reach the desired result in no time.