How to keep your brand relevant in real time

With social media and extensive online advertising campaigns rapidly influencing what choices people are making, it’s crucial to keep your brand relevant

Whether it’s the latest social media phenomenon or a news story hitting global headlines, finding a way to relate this to your brand will create the impression you’re current and relevant.

The importance of real-time marketing

Real-time marketing is, effectively, following social media and news stories as they break and linking them back to your brand. Viral stories are a daily occurrence, and there is always a new trend or concept to capitalise on. Having a real-time approach will ensure you stay relevant and relatable to your audience.

Your customers will likely find it tough trusting and relying on brands who only offer general content or content that simply promotes their products over and over. By commenting on newsworthy events and stories that unite us, your brand can gain new followers leading to new business.

Another benefit to real-time marketing is that it will help with SEO. When it comes to Google and other search engines, the more up-to-date your content is, the higher it will rank. Creating advertising and promotional campaigns using viral stories is an effective technique to put yourself into the conversation and gain business from your endeavours.

Your social media channels

You’re going to find it hard to assert your new found relevant presence if you haven’t got social media channels set up.

Depending on your brand, style and target audience, some social media channels might work better for you than others, so put your energy into the ones that your target audience are more likely to use.

In this digital age, it’s vital to be aware of social media and the socio-cultural trends and news. Spending time browsing the web and catching up with global stories is the best way to find that viral story to tailgate in real time and cash in on the rewards.

Your website

Another key place to validate being relevant is on your website. Your social media posts should aim to drive traffic to your site, so it’s important to provide a seamless transition between the two.

Your website should portray the same tone of voice as seen on your social profiles and be updated in line with specific campaigns you are running. Aside from your content and creative, you should aim to show your site is up to date in terms of security – an extremely relevant topic due to the new General Data Protection Regulation (GDPR).

You can demonstrate a safe and secure website by making the switch from HTTP to HTTPS – an encryption method that secures the connection between the browser and the server, making it harder for third parties to intercept data passed between the two systems. For other ways to protect your website from a data breach, read this post.

By implementing a social media strategy and keeping your website secure and up-to-date, you can find unique and fun ways to get people interacting and talking about your brand.

Our team of WordPress experts are fully equipped to providing proactive, preventable WordPress support that ensures your website meets current best practices. As well as updating and maintaining your website, we’ll also take ownership of any compatibility issues that arise during the update process. Our goal is simple – to take away any worry and ensure your site is online and optimised at all times. 

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