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Is your WordPress site loading speed slow?

How to speed it up and why it matters

Sometimes, you visit a slow website and give up before the page fully loads.

Have you gone to a competitor because their website loads much faster than your original choice?

In our fast-paced world, we expect websites to load instantly, or we move straight on to the next option on the list. We have high expectations of the content we access online and only take the necessary time.

Whether it’s down to the wrong hosting provider, poor code, or too many unoptimized images, there are many reasons why a WordPress website is running slowly. As faster websites result in a better user experience, it’s worth the time and effort to investigate how to speed up your WordPress site if it’s become sluggish.

You may think, “My website loads in a few seconds; that’s okay. Right?” However, recent surveys by Akamai and Gomez.com have revealed that nearly 50% of web users expect a site to load in just 2 seconds. And even more concerning, they will abandon a site that isn’t loaded within 3 seconds. Just imagine the potential traffic you could be losing due to a slow website.

Not only does a faster website lead to a greater user experience, but it also helps ensure your business maintains a high search engine ranking. Google’s search algorithm, which determines how well websites rank, depends on a variety of parameters, including page load times, so it is an issue not to be ignored.

Here are the top three most common reasons for a slow WordPress website and how to fix them.

Poor hosting performance

Where your website is hostedit’s possible that it cannot handle a large amount of traffic, mainly if you are using a shared hosting provider where you’re sharing a server with multiple other websites.

A great starting point is to find out whether you’re using a good hosting provider. Contact the company directly and ask for the names of other websites they host. Then, you can see the length of time it takes to load. If they’re all slow, you can be sure this is your problem.

The following tools can help you evaluate the performance of a website:

Inefficient code and plugins

Inefficient and excessive code can also slow down a WordPress website. This is one reason you should only use WordPress themes and plugins from trusted, reputable sources.

When coding your WordPress site, you may include lots of white space to make pages more readable, but removing line breaks and excess spacing can do wonders for condensing your code, shrinking file sizes, and maximizing speed.

Disabling unnecessary plugins can also enhance your site’s performance. Always test a plugin before you use it to see how it affects loading times. If it slows down your website, try to find a different way to fix the issue the plugin was supposed to help you with.

Large, unoptimized images

Large images have the potential to slow down a website, which is why you should always resize each image you intend to use. Compressing images could make them smaller by 30%—80% without any noticeable difference to the visitor.

The correct image format can significantly reduce the file size and increase the site speed. The most common file formats for images used for the web are JPEG, PNG, GIF, and SVG, so make sure all your image files are uploaded in this format.

As image optimization can drastically affect the speed of your WordPress website, you’ll thank yourself later for learning how to put this into practice.

How WP Tech Support can help

Every second counts regarding page speed, significantly when speed can directly affect your customers’ user experience and your search engine ranking. Slow page loading times are standard for WordPress websites, and it can take time to figure out where the problems lie.

We can tune up your site to speed up page loading times and provide weekly WordPress Core, Theme, and Plugin updates to keep it in top shape. We will also carry out an initial SEO audit to improve your search engine visibility.

A WordPress Support plan will optimize your site to speed up page loading times and provide a pleasant user experience for your visitors. As speed can directly affect your sales by increasing conversion rates, it is vital to keep your WordPress site working efficiently.

Please take a look at our WordPress maintenance plans to learn more. Signing up for a single or multiple sites is simple, and there are no long-term contracts. If you’re not 100% happy with our service, we will happily refund your monthly plan payment.

Don’t let a sluggish site lose your customers!

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