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The Internet audience’s expectations are on the rise, year after year. As creators and publishers, we all strive hard to produce the best content possible, attract new audiences, and create a loyal follower base. However, these efforts lead to another side-effect: the competition gets fiercer. To get noticed, your content needs to be not only of the highest quality but also attractive and entertaining.

This is where interactive content comes in. As a content creator, you can use interactive content to grab your audience’s attention, increase the time they spend on your page (and the number of ads they see and click), and reduce the bounce rate on the website. After you start introducing dynamic elements to your content, you’ll soon start seeing the results in your WordPress analytics dashboard.

So, here are some ideas on how to start introducing more interactive content to your WordPress website:

Use Charts and Diagrams Every Time you Talk about Numbers

We all love stats – they have been used as a magic trick in marketing for centuries. There’s even that famous joke that 73.6% of statistics are made up. Either way, we tend to believe them. They ooze credibility, authority, and academia.

When you use statistics to prove your point or to confirm some of your hypotheses, your content can get crowded with numbers. In other words, humans love numbers, but not too many numbers. If your content is like this, try going with plenty of charts and diagrams instead. This will give your posts that visual boost, but also let you bring forward your arguments in numerical form, but in an appealing way.

Create Stunning Infographics

You can turn just about anything into an infographic. And the best part – people love them! They are great for plain reading and viewing, but also very clickable and shareable. A social media user will more likely share an infographic than an article from a scientific journal.

Best of all, you don’t need complex designing tools to create them or even professional graphic designers. Nowadays, there are many great free tools (like Canva) that allow you to quickly create your own custom infographic.

Work with Experts

If you’re not sure how to start creating interactive content, it’s best to let experts do it for you. There are many writing services online who specialize in interactive content and can really help your website pop. Read this review of Topessaywriting, an essay writing service, to see what to expect when working with professionals. This way, you can be sure your content will be engaging and free of any errors.

Create Whiteboard/Explainer Videos for New Concepts

Video is, by far, the easiest way to explain a new concept or a theory to your audiences. It’s also unbelievably popular: in the last decade, whiteboard videos alone have gathered billions of YouTube views.

This type of content is guaranteed to intrigue your audience and keep them glued to your WordPress site. However, the problem can be that it’s quite time-consuming to produce. If you have a big production budget, you can hire people to do it for you. Otherwise, get ready for hours and hours of DIY. Either way, it’s definitely worth it in the long run.

Post Quizzes and Surveys

There’s no easier way to get your readers to stick around on your WordPress website for a long time than a quiz. Remember that boom of personality quizzes from a couple of years ago? Well, they are still as popular as ever, just more accurate, sophisticated and complex.

The key is to make them relevant to your website and the industry your website is in. If you’re writing about digital marketing, don’t post a quiz related to horoscope signs. Rather, think about something along the lines of “How user-friendly is your website from 1-10?”. This is another type of content you can easily outsource. Read reviews of writing tools and paper writing websites to decide more easily on the team that will work best with your WordPress site. They can not only write content based on your requirements but also help you come up with new ideas for surveys and quizzes.

Go with GIFs instead of Images

Images and photos have been the go-to way to make the textual content more appealing and visually attractive. No one likes seeing a bunch of text; even if it’s just a couple of images to break up the text in separate sections, it’s easier to digest and tackle the text as a whole. If you don’t add any images to your blog posts, you are decreasing the likelihood of your texts being read from start to finish.

To go a step further, try switching some of those images with GIFs. GIF animations can be more attention-grabbing and captivating, but you shouldn’t overdo it. There are a couple of drawbacks to using them: some users might find them too distracting, and they can also make your website bigger (which will slow it down).

Choose Your Own Adventure

Netflix’s Black Mirror episode Bandersnatch has re-introduced one of the most beloved story formats ever back into the 21st century: the choose your own adventure story structure. These types of stories are highly interactive, dynamic, personalized, and engaging. In other words, they make perfect interactive content material.

The best part is that you can turn some of your website pages into a Choose Your Own Adventure path. Use menus, submenus, pages, categories, and tags to lead your users from one part of the website to another, depending on the options they choose. This is also a type of a quiz, but instead of coming to a “result page”, your users will end up on a landing page that will present to them the solution to the problems they chose during the website adventure.

Conclusion

There really is a never-ending source of ideas for interactive content, which means you’ll never run out of fresh content and your audience will always be amused! You can either look at what some of the other WordPress sites are doing or come up with something that’s completely your own. Either way, the key is to surprise and entertain your audience and keep them engaged. Don’t be afraid to experiment!

About the author:

Leona Henryson is a UX designer and content marketing specialist. Her recent projects include online learning sites for students where she’s responsible for delivering outstanding user experience and engaging articles for visitors. Her experience in the educational niche allows Leona to present useful content in a fun and easy-to-consume way.

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