6 benefits of installing an SSL certificate on your WordPress Website

6 benefits of installing an SSL certificate on your WordPress Website

You think it would never happen to you, but when every website on the Internet is a potential target for hackers, you never know when your luck may run out. Given the recent GDPR legislation and the wrath of a data breach, it’s time to take stringent security measures for your website.

Installing an SSL certificate makes the connection more secure when you browse, buy, and communicate online. If you’re unsure if you need one, here are six significant benefits of securing your website with an SSL Certificate.

1. Data encryption

An SSL certificate’s pivotal role is to protect client-server information exchange through data encryption. When you install an SSL certificate on your website, all your customers’ personal and financial data—including credit card numbers, user IDs, and passwords—are encrypted and secured.

2. Authenticity

Another significant benefit of installing an SSL certificate is authenticating your website. When shopping online, customers should be confident about the authenticity of the site they are transacting with.

The green padlock in the address bar encourages visitors to shop confidently and leads to better search engine rankings. As part of Google’s mission to make the internet safer, you will be rewarded with a better search engine ranking.

3. Safe shopping

Most online shoppers are well-informed about the importance of HTTPS websites and the significance of an SSL certificate. An SSL certificate guarantees safer credit card payments to all visitors through verified payment gateways.

4. Higher conversion rate

There is a direct correlation between trust and revenue. If you are seen to operate a trustworthy website, you will naturally achieve a greater conversion rate. Installing an SSL certificate shows visitors that their card details will be kept safe.

5. Demonstrates strong business ethics

Digital privacy is necessary for the online world, and businesses concerned with keeping customer information safe will benefit. Investing in an SSL certificate is a strong indicator of your business ethics. It indicates that you strive to provide your customers with robust security measures.

6. Stay ahead of competitors

Businesses have much to gain by installing an SSL certificate on their websites. A secure checkout system attracts first-time customers and helps retain existing ones. An SSL certificate can become your USP and keep you ahead of competitors.

Setting up the necessary SSL certificates can be tricky if you’re a novice to coding, which is where we come in. Here at WP Tech Support, we prioritize your website’s security and can transfer your current WordPress site to HTTPS without any negative implications for your existing site.

We have a range of WordPress Maintenance Plans to ensure that your WordPress website stays secure from hackers, is fully optimized, and is backed up daily. Signing up for a single or multiple WordPress site is simple, and we don’t tie you into long-term contracts. Contact us to make the change to HTTPS today!

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