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User engagement on a WordPress website is key, given it is one of the market’s most popular content management systems. This open-source platform allows you to create an interactive website for prospective clients. WordPress provides bloggers with tools such as a friendly CMS, plugins, responsive communities, and an open-source community with which to interact.
Image by Kevin Phillips from Pixabay
An open-source, interactive website like this one will grow your business in the proper sense, and the SEO-friendly plugins make it easier to use the perfect keywords to reach out to the right people. If this website sounds like something you want to try, below are five easy-to-follow steps to increase user engagement on a WordPress website.
There are so many business techniques you can use to improve your website. However, they all mean nothing if the user isn’t a priority. The best WordPress websites always excel at gaining the user’s trust and creating a fun, interactive environment. Emotions and experiences are vital to increasing user interaction and retention on your website.
1. Minimal web design
A minimalistic and to-the-point website design is one of the most effective ways to create an appealing website for prospective customers. You want to ensure your site is easy to use and navigate. Some marketers remove unnecessary, undesirable, or irrelevant content to increase engagement.
It is a good thing to have a lot of content on your website, and as long as the content is informative, relevant, and has some purpose, you should do well; otherwise, you will end up creating a negative impact on your potential customers.
Experts suggest using simple colors and textures to appeal to visitors psychologically. The most successful “minimalistic” websites often have a structure based on a grid-based system and a wireframe.
2. Navigation
The foundation of most, if not all, great websites is quality navigation. Navigation may be the most important aspect of web design, and without proper navigation, your WordPress website could be like a forest without a map. To prevent your users from getting frustrated, here are some tips on how to improve navigation;
- Work on positioning different tabs on the website; each website may need very different positions.
- Providing filters will surely make it easier for people to specify their interests on the website.
- Make your visitors feel like royalty by enabling them to provide their manual input and include auto-complete functions.
- Add a category that includes updates and everything new with the website and/or business.
- If possible, include a voice search option.
3. Use CTA to your advantage
User engagement and websites almost go hand-in-hand. To reiterate, the customer wants to feel like royalty and have an opinion of their own. CTA is the perfect way to blend in user input and website engagement.
A stat reveals that around 70% of small businesses do not have a concise call-to-action formula on their home page, which inevitably becomes a major reason for their failure. Here are some steps you can take to improve CTA on your website;
- A no-brainer is first to ensure that your CTAs work and are clickable.
- An essential use of CTAs comes from the ability to locate them, ensure their placement is perfect, and make them easy to navigate to.
- Remember that CTAs are primarily for visitors; include an emotional aspect.
- To grab a user’s attention, consider using some special effects.
4. SEO optimization
Many have heard of SEO, and rightfully so. It is an integral part of your website’s identity. You cannot drive a car if you don’t know its location. One effective way to increase user engagement through SEO is to track user behavior and tailor your SEO accordingly. The key always redirects a user to a page relevant to the keywords they are looking at.
Image by Gerd Altmann from Pixabay
If you make a user land on your website with no logic on how they got there, they are more than likely to leave your website, increasing your bounce rate proportionately.
5. Use emotion as a spearhead of your web design
The fact is humans are more attracted to emotion than robots. Without emotions, the website would seem like a robot and invariably affect your user engagement. Despite how much we like flushing our logic and rationality, we are and will always be emotional beings. And despite wanting to use logic and rationale for decision-making, emotion always gets the better of us in the end.
The tricky part is that creating emotions on a website is extremely difficult. However, an excellent place to start would be to research your target audience as much as humanly possible because even one lousy maneuver could cause more harm than good.
Once you finish your research, try to incorporate your findings on your website by appealing to your target audience. If you are creating a business website, the theme of your WordPress website and your corporate agenda must align with the values of your target audience.
Conclusion
The worst decisions in life come from the extremes, either paying too much attention to facts and logic or mainly using emotion to get the point across. As long as there is a healthy balance, your website will flourish.
One of the best ways to show your emotions on a site is to add many valuable blogs or write-ups that communicate to your customers how much you desire their interests. The best website always has peak user engagement.
Author Bio
Sophia Scott is a content creator at escaperoom.com. She’s a passionate young woman, a mother to a fantastic nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world and herself. She loves to travel, meet new people, and spend quality time with her daughter.