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When creating a profitable website, your primary focus should always be on the end user. From the moment a visitor hits your site to the moment they leave, the user experience should feel seamless, simple, and pleasant.
There’s nothing more frustrating than a website that feels slow, cluttered, and difficult to navigate. Here are eight ways to improve your visitors’ overall experience.
1. Be responsive
Mobile phones have overtaken desktops when it comes to browsing the internet. Your site must be responsive as it drives most website search engine traffic. If you keep a website that isn’t mobile-friendly, you’re likely to see a significant decrease in traffic because it affects your ranking. These days, people expect all websites to automatically adjust for being viewed on a mobile phone or tablet. Your visitors want to be able to view your site on the move when the mood strikes.
2. Fast page loading times
The speed at which your pages load is vital in whether a visitor will continue to your site or visit again. A fast loading time will increase the possibility of them visiting again, whereas if they wait to load, they are more likely to avoid your site for future reference. When the loading time of your website is too slow, it will frustrate the user and leave a negative first impression of your business.
3. Demonstrate optimum security
If you require your customers to enter sensitive information into your website, such as card details, you must inspire trust. A security seal, such as HTTPS, will reassure customers that you care about protecting their data. Shoppers are more likely to abort their transaction when reaching the shopping cart if your online store appears unsecured, potentially losing you a significant sum. You can read more about HTTPS and WordPress security here.
4. Use an attractive CTA
A strong Call To Action (CTA) should be accessible on every website page. Don’t leave your customers to hunt for the information they need, such as your contact details, as this will frustrate and tense them. Instead, make signing up or buying from you as simple as possible so they can convert.
5. Colour and white space
The use of color and white space matters when it comes to the design of your website. Different colors evoke different feelings, so you should consider the message you wish to convey when choosing your website’s color palette. White space is equally important to consider as this will help break up your content so users can focus on the most essential elements of the website.
6. Use high-quality, optimized images
Imagery helps communicate a message much better than written words do. However, they won’t be as effective if they’re not high quality or optimized. Properly optimized images will reduce your website’s page loading times, reduce bandwidth, and improve the browsing experience for your visitors. And if they are optimized properly, they can have a significantly positive impact on your SEO.
7. Catch your 404 errors
Nobody wants to stumble across a 404 error page during their search. While searching, users expect to land on any specific page, so if they end up on an error page, it will give them a disjointed experience, which may prompt them to leave the site. Fixing no-found errors is a step toward promising your customers a better user experience.
8. Create well-designed headlines
The headlines you choose to use should establish a connection with potential customers. While creating page titles and blog post headlines, you should include keywords to target the message to the right audience. Including keywords matters for attracting potential customers and will help your website rank well in search engines.
To attract those much-needed conversions, you must provide an outstanding user experience. If you need help with your website’s security, ongoing maintenance, or SEO, contact WP Tech Support. We offer great-value support plans to suit any business size, regardless of industry or location.