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Creating a compelling and recognizable visual brand identity through graphic design is essential for any successful business. It answers important questions such as: 

  • Who are you?
  • What do you do?
  • What is it you stand for?
  • What is your purpose?
  • What sets you apart from the competition?
  • What is your target audience?

These factors form your business’s core description and will be the guiding principle of your visual identity. Consisting of various graphic design elements, your visual identity includes your logo, the color palette used, typography, and even which photos you use. 

Getting these components right is crucial before launching. For many that don’t have the technical knowledge, this can be understandably overwhelming. Investing in a graphic design service like Penji will help take that stress away. 

Find out the most crucial elements you need to tick off your checklist when it comes to graphic design to ensure your brand’s optimal performance.

Graphic Design Elements You Shouldn’t Miss Before Launching 

Creating a unique brand is most often the result of exceptional graphic design elements that fit together perfectly. Used primarily for marketing purposes, things like brand logos will often pop up on business cards, your website, brochures, pamphlets, etc. 

Essentially, graphic design is that first and everlasting impression that your brand makes with prospective clients, impacting the rest of your business relationship. The truth is, a customer will often make a subconscious decision about a product within 90 seconds of seeing it. Does yours leave a lasting impression?

Carefully consider these elements before launching your brand.

Select an Impacting Color Palette

Most of the best brands and designs will use a mixture of beautiful colors. This is by no means an accident, but the result of carefully choosing the right color palette. Typically, tech brands steer towards blue hues, while apparel tends to use black, representing style and modernity. Restaurants like to go bright with their colors, often using red tones. 

If you don’t know where to begin when it comes to choosing colors to represent your brand, it’s best to tread carefully. Seriously consider contacting an on-demand graphic design service such as Penji to ensure your color palette works for your brand now – and for years to come. 

Limit Your Fonts

Your font is also a representation of your brand. Make sure to limit the number to one or two fonts so as not to be confusing. Think about whether your brand is:

  • Modern
  • Classic
  • Serious
  • Playful
  • Loud
  • Subdued
  • Luxurious
  • Affordable
  • Mature 
  • Youthful

If you choose to go with a few different fonts, always use one for titles and headers, while the other is always used for the body. 

Present Yourself Well

When it comes to graphic design, size really does matter. Even if you have all your ducks in a row regarding your design elements, it can all look completely wrong. 

For example, graphic design often uses the rule of thirds to send a strong message. Using a grid that divides your page into three sections, you will be left with nine fields. Whenever you bring an important element into a section where those lines intersect, that element will stand out more.

Making sure the size is just right and getting your alignment in order will give your graphic design that sophisticated and professional feel.

Embrace White Space

So while choosing the right color to offset your brand is invaluable, something of equal importance comes in the form of white space. Your text and graphics will get your reader’s attention, but only if there is negative spacing surrounding it, allowing those designs some breathing room. 

This particular element also separates the most professional designs from the amateurs.

Understand that Opposites Attract

When it comes to graphic design, your biggest goal is to emphasize key features. This is where contrast comes in, playing a massive part in elevating your brand. It will bring the user’s attention to essential elements of your design while presenting everything in a digestible manner. 

You can ensure your design stands out by using the following:

  • Dark and light colors
  • Modern and traditional styles
  • Rough and smooth textures
  • Thick and thin fonts
  • Small and large shapes

Final Word

Graphic design is arguably the most important factor when it comes to the representation of a brand.

A customer will likely look into your brand before making a purchase or even contact you. This means that you need to present your brand in a way that builds trust with your customer.

Think about your business website and social media platforms and what they should say about your brand. 

Knowing what to look for when it comes to your brand’s identity is essential, but if you aren’t comfortable making all of these important decisions on your own, it is best to consult with professionals. 

Unlimited graphic design services offer everything you need and more to get your brand up and running. 

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