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Have you noticed star ratings in Google’s organic search results? It is a bit of information, also known as rich snippets. Similarly, have you found an instant answer to your query appearing above the natural search results in position zero? That is the featured snippet. When your page has a featured snippet, it grabs the first position on the SERP result. Unfortunately, some website owners overlook the need to add featured snippets to their platforms. However, these snippets are significant for several reasons.
Gain Organic Traffic
Your webpage’s position in the natural results may be 7 or 8. Thus, you will not get traffic like other websites in a better position. You need to follow a few pointers to get a successful blog. A website in the first position gets more than 30% of clicks. Thus, featured snippets can take your site to the top position.
Find more clicks
By getting featured snippets, your website will receive a high traffic volume. The eye-catching snippets answer the searcher’s query.
Gain Authority with Featured Snippets
While Google has pulled your blogs into its featured box, searchers will feel you are highly authoritative, so they will likely visit your site again.
You can review the technical guide to gain featured snippets with your WordPress site.
Use the Plugin – All in One SEO
Google relies on Knowledge Graph API and Schema.org metadata to display featured snippets of different types.
Schema markup refers to something used for the HTML code of the content. It gives search engines more information about your site. However, as it relates to complicated codes, you may need clarification. You can use the WP plugin- All in One SEO to simplify the process.
Millions of websites use this plugin for easy optimization and higher search rankings.
AIOSEO helps automatically add Schema.org setup, enabling you to provide Knowledge Graph information. It also facilitates local SEO, news, images, and video optimization. Therefore, your first task is to install the plugin on your WordPress site.
Knowledge Graph Information: How to set it up
Once you have integrated the AIOSEO plugin into your website, you must visit the Search Appearance section, where you will find the Knowledge Graph. From this section, you can inform Google about your site. For example, add your business contact number and brand logo. Search engines will use the Knowledge Graph to provide information to the searcher.
SEO Schema Markup for your WordPress pages
The AIOSEO plugin is vital in adding the proper Schema markup to the content. Still, it is essential to analyze the general settings to adjust them.
There is a special tab to manage different types of content. You will find the kinds of posts you have listed (like pages and products).
The Schema section allows you to change the default settings. AIOSEO also helps you alter the Schema markup for separate pages and posts.
Incorporate Breadcrumbs Navigation into your WordPress website
Breadcrumb navigation is another option that helps you convert the search listings into the featured snippet. It is a path of some links appearing in the search results.
You need to know how to optimize the featured snippets to get more traffic.
Analyze keywords and target question-type queries
The most crucial task in making the content effective is keyword research. If you want the content to rank for the snippet, add keywords. Ensure that you have answered the questions of your target audience.
Maintain the correct word count
The content must be concise to get it featured in Google’s search results. You can create sections with paragraphs and lists. The standard length is about 52 words. You can try to keep your featured snippet content within 40 to 50 words. Moreover, you need to add headers to different sections of the content.
Focus on the how-to section
As featured snippets allow you to attract web traffic and new leads, you must redesign your website. That is why you have to write how-to content. You may create every section of your site based on the readers’ questions and relevant answers.
Add Quality Video and Images
Your target audience may like to watch videos and check photos. Thus, by adding visual content, you can rank your site for Google Featured Snippets. It is better to use tools to incorporate professional-quality images into your site. Similarly, you can make voice transcripts for videos and choose them for the featured snippets.
You now understand how to add featured snippets and make them rank better. Your Google snippets will help you draw more traffic to your WordPress website. However, as featured snippets dominate search queries, you must pay attention to them.