Featured Snippets for WordPress – A Detailed Guide
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Featured Snippets for WordPress – A Detailed Guide

Have you noticed star ratings in Google’s organic search results? It is a bit of information, also known as rich snippets. Similarly, have you found an instant answer to your query appearing above the natural search results in position zero? That is the featured snippet. When your page has a featured snippet, it grabs the first position on the SERP result. Unfortunately, some website owners overlook the need to add featured snippets to their platforms. However, these snippets are significant for several reasons.

Gain Organic Traffic

Your webpage’s current position in the natural results maybe 7 or 8. Thus, you will not get traffic like other websites in a better position. You need to follow a few pointers to get a successful blog. A website with the first position gets more than 30% clicks. Thus, featured snippets can take your site to the top position.

Find more clicks

By getting featured snippets, your website will receive a high traffic volume. The eye-catching snippets give answers to the searcher’s query. 

Gain Authority with Featured Snippets

While Google has pulled your blogs into its featured box, searchers will feel you are highly authoritative, and as a result, they will likely visit your site again. 

You can go through the technical guide to gain featured snippets with your WordPress site.

Use the Plugin – All in One SEO

aioseo

Google relies on Knowledge Graph API and Schema.org metadata to display featured snippets of different types.

Schema markup refers to something used for the HTML code of the content. It gives search engines more information about your site. However, as it relates to complicated codes, you may feel confused. You can use the WP plugin- All in One SEO to simplify the process.

Millions of websites use this plugin for easy optimization and higher search rankings.

AIOSEO helps with the automatic addition of Schema.org setup, enabling you to provide Knowledge Graph information. It also facilitates local SEO, news, images, and video optimization. Therefore, your first task is to install the plugin on your WordPress site.

Knowledge Graph Information: How to set it up

Once you have integrated the AIOSEO plugin into your website, you need to visit the Search Appearance section, where you will find the Knowledge Graph. From this section, you can inform Google about your site. For example, add your business contact number and brand logo. Search engines will use the Knowledge Graph to provide information to the searcher.

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SEO Schema Markup for your WordPress pages

The AIOSEO plugin is vital in adding the proper Schema markup to the content. Still, it is essential to analyze the general settings to adjust them.

There is a special tab to manage different types of content. You will find the kinds of posts you have listed (like pages and products).

The Schema section allows you to change the default settings. AIOSEO also helps you alter the Schema markup for separate pages and posts. 

Incorporate Breadcrumbs Navigation into your WordPress website

Breadcrumb navigation is another option that helps you convert the search listings into the featured snippet. It is a path of some links appearing in the search results.

Tips for ranking in Featured Snippets

You need to know how to optimize the featured snippets to get more traffic.

Analyze keywords and target question-type queries

The most crucial task in making the content effective is keyword research. If you want the content to rank for the snippet, you have to add keywords. Ensure that you have answered the questions of your target audience.

Maintain the right word count

The content must be concise to get it featured in Google’s search results. You can create sections with paragraphs and lists. The standard length is about 52 words. You can try to keep your featured snippet content within 40 to 50 words. Moreover, you need to add headers to different sections of the content.

Focus on the how-to section

As featured snippets allow you to attract web traffic and new leads, you have to redesign your website. That is why you have to write how-to content. You may create every section of your site based on the readers’ questions and relevant answers.

Add Quality Video and Images

Your target audience may like to watch videos and check photos. Thus, by adding visual content, you can rank your site for Google Featured Snippets. It is better to use tools to incorporate professional-quality images into your site. Similarly, you can make voice transcripts for videos and choose them for the featured snippets.

You now understand how to add featured snippets and make them rank better. Your Google snippets will help you draw more traffic to your WordPress website. However, as featured snippets dominate search queries, you must not overlook them.

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