Table of Contents
Building an impressive website is vital to modern business. However, building a website is not enough; providing a better user experience is mandatory. This golden rule should go without saying, but many website builders avoid it.
Everyone has been through a lousy user interface at least once!!
Have you thought about why it has happened?
Either the website layout and design are as ancient as Netscape, or your website is too slow to load. This is why visitors are leaving your site and will not visit again.
Did you know 47% of customers expect a website to load in less than two seconds? A delay of one more second could make them leave the site or lose a potential sale if your site is e-commerce (WordPress WooCommerce). Site speed also helps improve your search engine visibility and SEO.
With website user experience optimization, users will explore more of your content and simultaneously keep the user for longer with improved usability. It will reduce the bounce rate and the ready-made conversion opportunities in the business.
Better WordPress UX differentiates you from your competition. You will get positive feedback if you have the right elements on your pages and are not persistent with other issues. We will give you the best strategies to help you attain the best UX and improve your WordPress site.
So, let’s get started.
Effective Ways to Improve WordPress UX – User Experience
Simple and Clean Website Design
Experts in web design usually focus on developing something different from being functional. We know that unique and attractive designs can win visitor’s hearts. Consider yourself as a visitor; the first and foremost thing you should consider is that all the elements should be in an appropriate place. If the website does not have the factors in a suitable position, you will get confused and leave the website instead of wasting more time searching.
Avoid this hassle and opt for a clean and straightforward website design with the target audience in mind. Choose a layout with a striking and beautiful look. It shows a perfect balance between form and function. This is the most suitable approach every business expert follows to enhance the WordPress UX of their websites.
Responsive and User-Friendly
In this digital era, people are using mobile devices to access everything. This is, without a doubt, driving massive traffic to several websites. So, keeping your WordPress website responsive for all popular screen sizes is necessary. Making your website mobile-friendly is a secure method to satisfy every mobile internet user.
However, quality should be prioritized when integrating responsive elements into the UX design. Do not compromise on a good user experience. You can also use several responsive design tools to check your website’s responsiveness.
Website Security
If you provide excellent security to your users, you assure them they can trust you. Developing robust website security guarantees a phenomenal browsing experience. Using the best approach for a security seal will attract more customers to your brand. Potential customers will also help you get leads and conversions.
Navigation Menu
The WordPress platform offers infinite options to customize things according to your requirements. WordPress allows you to customize the navigation menu to create a new web page. It is worth setting up the navigation process without worrying about content. Spending time on the website structure is essential; you can focus on the content/ words.
Appealing Call to Action (CTA)
The CTA should be accessible on every page, giving a higher conversion rate and the best user experience. Another important thing is to use a CTA above the fold so that users can access it simply if they desire to reply.
Eliminate 404 Error
Catch the 404 error and eliminate it. Not a single customer will like it, so fixing it can give your potential visitors a better user experience.
So, if you want your users to have a plain and smooth experience, ensure that your website is error-free because it is unacceptable to users or businesses. Usability testing is important to find and fix any issues or errors.
Page Loading Time
Do not hamper conversions with slow page loading time. It will do nothing but frustrate visitors. The page loading time will let the visitors decide whether to continue with your website.
The first impression is the last one. So, if at first they have had a bad experience, the chances are that they will not come back to your website.
Web hosting is critical in speeding up the page loading time. Hostgator or Bluehost are reliable and cheap web hosting servers from which to choose.
Wrapping Up
If you have grasped the abovementioned strategies, you can surely experience an engaging website in no time. If you will develop a user-centric website, attaining an outstanding user experience is a sure thing. If you want to improve your UX, keep users in mind.
With that in mind, suggestions and queries are always welcome. Let us know if you liked this article. If you are considering other measures to have the best WordPress UX, share them with us. Happy Reading!!
Author Bio: Jason Daszkewicz is an expert WordPress developer with 5+ years of experience. He is currently associated with WordSuccor, a WordPress development company in the USA. Jason loves to keep abreast of the latest technologies and tools in the corporate market and believes in sharing knowledge gained through experience. Follow him on Twitter and Facebook.