How To Drive More Traffic To Your WordPress Blog

With WordPress, creating a blog is quite a simple task. But the main challenge starts after you have created a blog, bought a domain and web hosting service, and designed your website elements. The biggest challenge is how to drive more traffic to your WordPress blog. As there are over 600 million blogs on the internet, bringing organic traffic to yours can be a bit of a challenge.

But with some proven tips and tricks, you can make sure that you get higher traffic and top ranking on Google. Without both of these, you can earn money from your blog, or make it extremely successful, which is the goal behind launching a blog.

Let’s check out some proven tips that can help you increase traffic for your WordPress blog.

1. Have a signup form for newsletter

An email-newsletter can help bring lots of visitors to your website and drive more traffic to your WordPress blog. Thus, make sure you have a newsletter sign up form on your blog.

Also, to encourage users to sign-up, give them an offer or a discount. For instance, a free e-book for a month if the user signs-up or anything on the same wavelength.

Moreover, design your newsletter in the best possible way so that when the users get that, they open it instead of tossing it in the trash. Use Canva newsletter template design for creating the perfect newsletter for your website. Also, keep in mind to keep it short and use the blog’s logo, name, and more.

2. Monitor the keywords

When you start writing content and are publishing them, you also need to know whether they are performing well on the internet or not. You need to know what keywords are people using to search for blogs that are similar to you, and whether you are using such keywords in your blogs or not.

Google search console, which is a free tool, can help you with a keyword search. Next, search your competitors to see how they are using the keywords and what is the status of their traffic. You can do this using Ahrefs tool.

3. Use social media for your advantage

Social media is the perfect platform to promote your blog ensuring an increase in traffic. Social media brings tons of referral traffic for your blog. So, make sure you promote all your blog posts on social media using appealing visuals or videos.

Moreover, WordPress lets you include social sharing buttons on your blog. It lets users/readers of the blog share the post directly on their social media account. Having these buttons is vital to increase the sharing of your blogs.

4. Know your audience and create a profile for them

Understanding your target audience for whom you are writing the blog is vital. If you know your audience, you will be able to make sure that your content and promotion tactic targets them. So, before you start writing, get an idea about:

  • Their likes and dislikes
  • The problems that they are facing and what solution you can provide
  • How they read blogs- using mobiles or website

Also, find out there-

  • Age
  • Salary
  • Occupation, and more.

When you know all these details, creating a target audience profile or buyer’s persona will be easy. That will help you promote your blog better and get high traffic.

5. Do content optimization

Content is the most important part of your blog. If you are not writing fresh, relevant, and original content which appeals to the readers, you will not get high traffic. That is why content optimization is necessary. For that, you need to use SEO.

Search engine optimization uses targeted keywords so that Google can use this information for ranking the page or blog on top. For your WordPress website, using SEO is vital, and you can do this by adding meta description, writing an optimized and appealing title, doing internal linking, and using heading tags and more which will assist in driving more traffic to your WordPress blog.

6. Monitor speed of your website

No one likes a slow loading website- whether it is Google or visitors. So, make sure your blog opens within seconds, and internal speed is quick as well. If a site takes more than four seconds to load, people will leave for it and go to the next link. It increases the bounce rate, which will affect your blog’s ranking and traffic negatively.

To increase the speed, make sure that the size of the images is small (quality image with minimal size), install cache, remove unnecessary elements, like a slider on your homepage. Instead, go for a big and bold image which you can change as per need.

7. Optimize for mobile

Do you know how many people use their smartphones to read blogs? More than 60% of your readers. So, imagine a scenario where a reader opens the blog on their mobile, and it doesn’t work, or the design is unresponsive on it. They will leave and never come back, and you will lose your traffic.

So, while designing the website keeping mobile in mind, the navigation system, the font, and colour scheme should be such that it is scalable for mobile as well as desktop.

8. Editorial calendar

When you know your audience and the keywords that they are using, you have tons of blog post ideas. It can also be overwhelming because there is a pressure to convert the ideas into words and publish them. But don’t give in to this pressure.

It is like a game plan which states when you want to publish an article and at what time. It will give you ample time to finish the blog post and proofread it, add visuals, and more to turn it into a finesse product.

Also, keep in mind that you can start with two or three articles a week and increase it with time. But whatever you are doing, it needs to have consistency for your followers.

Drive More Traffic To Your WordPress Blog

We hope that with these tips, you will be able to drive more traffic to your WordPress blog. They are simple tips, but they do require hard-work and honest attention, so focus on it and make sure you keep yourself apprised of any blog trend that is making its way across the world. If they are relevant and useful, using them can make a ton of difference.

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