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Customer acquisition is the method of bringing new clients or customers into the business. It is the goal of customer acquisition to create a sustainable strategy that’s able to evolve with emerging trends and changes.

Customer Acquisition Strategies

The method to acquire new customers can be subdivided into different types: inbound and outbound, paid and free, and many more. The best-suited methods for your business will depend on your target audience, available resources, and your overall business strategy.

Below are some effective strategies for customer acquisition.

1. Content Marketing

It has been repeated over and over again by all experts in the digital marketing field that content is king. It is one of the most effective methods for customer acquisition for all types of businesses. Creating fresh, relevant, and exciting content is a great way to get the attention of your target audience and funnel them towards your website.

And in the age of false advertising and decreasing customer trust, content marketing is a way to show a deeper and more human side into an organization.

Content Marketing

Blogging is the most common yet highly effective type of content marketing. No matter the size, age, and type of business you have, blogging will help generate interest and attention to your business. A blog will allow you to explore topics as well as allow you to showcase your knowledge about your industry. Blogging also helps build meaningful relationships with your audience which helps increase trust and loyalty.

Video, on the other hand, is an emerging type of content marketing that requires a little more time and effort to produce but when done right, it can be an even more effective method of customer acquisition. Video marketing covers influencer marketing youtube and might also include other platforms like Instagram and Facebook.

2. Social Media

Social media consist of two types: paid and organic. It’s great for increasing brand awareness, sharing content that you’ve published in your blog or elsewhere, and helping to develop a company personality.

Organic social media marketing also relies on virality which helps inspire followers and customers to help in your advertisements.

Social Media

Many companies consider organic social media as a waste of time. Organically posting on social media is akin to shouting into an immensely huge room filled with 2.3 billion users – only those closest to you will hear you. An important factor is tapping the right networks and it all boils down to defining your target audience.

If your target audience is men, then Pinterest users will have little value to your strategy. If you’re targeting millennials, then definitely include Facebook, Instagram, and Snapchat in your strategy.

3. Search Marketing

Similar to social media, search marketing is also made up of two sides: organic and paid.

Another term for organic search marketing is search engine optimization. And just like social media, SEO is a great marketing strategy to complement content marketing by helping to optimize your content in order to make it easily accessible by your audience.

The idea behind search engine optimization is to create quality content that shows up first, or at least high, on the search engine results page. If you think about it, when you Google something, you usually click on the first results. SEO helps get you that top rank in searches.

Although relatively young as a marketing strategy, there have been a number of proven methods when it comes to SEO. It’s recommended that you create content that search engines are able to read, decipher, and ultimately index. Increasing your content’s indexability involves doing the following:

  • Placing your main keyword in the title
  • Adding alt text to all your images
  • Including transcripts for audio and video content
  • Linking within your site

SEO is a popular method for customer acquisition because it’s easy and cost-effective.

4. Email Marketing

Marketers create an email list using the information they gather from customer acquisition. They leverage that list to connect with their customers in hopes of converting them.

To some, email marketing is seen as an outdated method for customer acquisition but it is, in fact, a highly effective way to keep brands and businesses top of mind among their customers. It’s also a great way to relay product information, promote content quality, and announce discounts and events. Email is also a great way to connect with your target audience, whether it is sending them a birthday e-card or other promotional email.

Email Marketing

More than the content that you send out to your email list, it also helps if you keep an eye on your list behavior. For instance, when you acquire new subscribers, it’s safe to assume they are interested in getting to know more about your company. Link clicks in your email will help you know more about what your audiences are more interested in.

Email marketing is one of the ways you can monitor consumer behavior without asking too many questions. It’s also a direct channel to your customer’s inbox unlike social media, content marketing, and search.

5. Mobile Marketing

Mobile marketing is not an option anymore, it’s a necessity. Traffic from mobile devices makes up almost 50% of all retail traffic. And it is projected to eclipse desktop in a couple of years. It is a smart move, therefore, that businesses leverage mobile when it comes to customer acquisition strategies.

The first step in this strategy is ensuring that your site is mobile friendly. Meaning, it should be adaptive enough to change the screen depending on the device it is viewed from. A lot of customers have reported that sites that aren’t mobile-optimized discourage them from exploring it further.

After mobile optimization, marketers and businesses should change their mindset towards mobile that focuses on providing a positive user experience which correlates with their buying behavior.

Customer acquisition is crucial for businesses no matter the size. It helps the business to, one, generate revenue to meet overhead costs, pay the employees’ salaries, and reinvest for business growth, and two, show to outside parties like investors that the business has traction.

The ability of a company to consistently attract and acquire new customers into the business is important in order to keep the business healthy and growing and keep investors happy.

AUTHOR BIO:

Eliza Brooks is a passionate blogger and informative content writer who loves to write about social media marketing, seo tips, and web designs. She is currently working with Adfluencer, Germany’s leading agency for influencer marketing.

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